Bangalore, 16 January 2023:
The Himalaya Wellness Company, India’s leading herbal health and personal care brand, announced the launch of its two new lip balm variants – Cherry Shine & Berry Shine Lip Balms. Comprising of natural ingredients like sweet cherry oil, vitamin E, blueberry, blackberry, and cranberry oils; the lip balms are the seventh and eighth variant launched under Himalaya’s lip-care category. This announcement has come under the heels of their earlier successful launch of the strawberry, peach, litchi, cocoa butter, orange, and vanilla variants.
Himalaya Cherry Shine Lip Balm-: Specially formulated with an active combination of sweet cherry oil and natural Vitamin E, it is packed with excellent skin conditioning and emollient properties, which provide soft and nourished lips.
Himalaya Berry Shine Lip Balm: Infused with a rich blend of blueberry, blackberry and cranberry oils, the lip balm locks intensive moisture and heals dull, chapped lips, leaving them soft and supple.
Dermatologically tested and free from preservatives, petroleum jelly, mineral oil, silicones, and artificial flavour, both lip balms prevent moisture loss and provide 100% natural colour.
Commenting on the launch of Himalaya’s new lip balm variants, Mr. Rajesh Krishnamurthy- Business Head, Consumer Products Division said, “Himalaya Lip Balm is known to be the personal care specialist around the world and lip balms are the core of our offerings. With the launch of these new variants, we wanted to offer a deeply hydrating and nourishing ingredient formula to young adult consumers. The product solution not only nourishes the lips but gives them a natural red shine coupled with a delightful fruity flavour. We aim to induce trials and help consumers fight dry, cracked lips through our problem-solving approach.”
Mr. Sushil Goswami, General Manager, Marketing, The Himalaya Wellness Company said, “All our product offerings are backed by strong market research and consumer insights which allows us in providing solutions that are effective and long-lasting with tangible value. Riding on the natural wave
and being true to our legacy, we have now expanded our lip care range by introducing two new lip balm variants. With this launch, we hope to give our consumers a wholesome daily lip care ritual that will contribute towards their overall health and well-being”.
The new variants will be made available in modern trade outlets and across e-commerce platforms as a 4.5 g product priced at 160 INR.
