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    New WHO guidelines for clinical management of arboviral diseases: dengue, chikungunya, Zika and yellow fever

    Air Canada Celebrates Canada Day with Limited-time Fare Discounts for Customers Flying from India

    Shah Rukh Khan to Grace the Grand Opening of City of Dreams Sri Lanka

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    European Leaders Join Forces to Drive Growth and Innovation  

    Boeing Names Stephen Parker as CEO of Defense, Space & Security

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    GCC 5.0 and the Viksit Bharat Vision: India’s Global Capability Centres Step into a New Era

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    Blue Dart Launches “Rakhi Express Campaign”, Offering Up to 50% Off for Festive Shipments

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    “This will connect home and medical care, enabling early detection of deteriorating condition and appropriate intervention”-Ayumu Okada, Representative Director, President & CEO, OMRON Healthcare Co. Ltd.

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    “This will connect home and medical care, enabling early detection of deteriorating condition and appropriate intervention”-Ayumu Okada, Representative Director, President & CEO, OMRON Healthcare Co. Ltd.

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    Industry leaders unveil innovative solutions for print, branding, signage and digital displays.

    “This University Is Not Just an Institution—It’s a Mini City of Engineers”: Union Minister Scindia

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  • Auto

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    The new Volvo ES90: a big electric car with a small carbon footprint

    Stellantis Pro One announces start of production in the Italian Atessa plant of new versions of the Large Van “Cargo Box” and Recreational Vehicles

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HOOVU FRESH RAISES $790K IN A PRE-SERIES A ROUND LED BY SAUCE.VC

by FWM
December 7, 2022
in Business
0

Bangalore, November 2022:

Hoovu Fresh, a fresh puja flower startup has raised $790K in a pre-series A funding round led by Sauce.VC and joined by multiple angels such as: Sangeet Agrawal (founder of Mokobara), Akshay Dujodwala (CSO at Mangalam Organics), Nikhil Bhandarkar (founder of Panthera Peak Capital), Mylktree Family Office, Cafe Coffee Day’s family office etc.

Started by sisters Yeshoda Karuturi and Rhea Karuturi in February 2019, Hoovu’s mission is all about making fresh flowers available every day at affordable prices.  They deliver high quality fresh flowers by shortening the supply chain and leveraging on technology in packaging and innovation.  “Hoovuu is a pan India brand synonymous with quality, fresh puja flowers.  We believe flowers are the way millions of Indians express their gratitude every day; whether used in prayer, to decorate your hair or to hang on a loved one’s picture.  We want to make those moments beautiful for everyone” say Yeshoda and Rhea.

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By partnering with local farms, innovative packaging and multiple distribution channels, Hoovu has been able to reduce this turnaround time to 12-24 hours enabling the extension of the flower shelf life by two to five times. “With our developed processing and packaging technology our flowers stay fresh for 15 days when compared to the average of 2-3 days, something that is unheard of in the industry. This way we have been able to create value both for the farmer as well as the end customer” add Yeshoda and Rhea.

In the past year Hoovu has expanded its offerings to temples as well. Team Hoovu fresh is responsible for doing the decoration at the ISKCON temple in Bangalore amongst many other temples. Hoovu’s range of products include assorted roses, assorted puja flowers and green mixes which can be bought by customers either as individual boxes or by signing up for their monthly subscriptions.   They also have special packages for festivals, puja staples and others curated with exclusive flowers.  Their assorted flowers plus greens package is very popular as it includes auspicious greens like gharke, bil Patre and tulsi which people use for their special pujas. Another customer favourite is their rose petal mola – made by hand rolling rose petals into a garland.

Availability: Hoovu has operations in Bangalore, Hyderabad and Mumbai. Flowers can be ordered via Big Basket, Zepto, Milk Basket and other grocery apps. Hoovu Fresh also offers agarbatti’s made out of recycled temple flowers and other puja samagri that can be shopped on www.hoovufresh.com

“We are batting on Hoovu’s strength in the fresh flower supply chain and their unique go-to-market strategy of building influence via temples to establish trust with consumers. We view Hoovu as a breakthrough brand in the enormous and unorganised space of puja consumables. While in the early stages, Rhea and Yashoda’s adoption of technology to repurpose wastage while improving margins to deliver growth and profits from day zero is a testament to their disciplined and execution focussed DNA. I am personally excited about the employment generation potential of this business especially for women at the lowest strata of society. It is the perfect marriage of purpose with profit” says Manu Chandra, Founder and Managing Partner at Sauce. VC

 “Hoovu is super exciting because they are creating a brand around what was previously a commodity. They are building a category ground up for Puja flowers and also creating a very strong community of modern/religious customers. The puja space is growing for new age brands with a fresh take and Hoovu is leading this charge” says Sangeet Agarwal, Founder of Mokobara

 

 

Tags: Akshay Dujodwala (CSO at Mangalam Organics)Cafe Coffee Day’s family officefresh puja flower startupMylktree Family OfficeNikhil Bhandarkar (founder of Panthera Peak Capital)recycled temple flowersSangeet Agrawal (founder of Mokobara)

FWM

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