Bengaluru, 5th May 2023: The landmark 15th edition of the World Athletics Gold Label
TCS World 10K Bengaluru has been oversubscribed across all categories, with over
27,000 participants gearing up for race day — Sunday, 21st May 2023 — to be flagged off
from the iconic Sree Kanteerava Stadium.
Ethiopia’s Birhanu Legese, the world’s fourth fastest male marathoner, and Kenya’s Irine
Cheptai, the women’s defending champion and course record holder, headline a formidable
Elite field for the USD 210,000 prize money race.
Amateur runners from across India and the world will stand in unison with the Elites at the
start line to #ComeAlive and find joy as they traverse the picturesque AIMS–certified
Boomerang–shaped route, featuring some of the most majestic structures of the city.
Cheering on the participants will be multiple–time Olympic and World 400m champion Sanya
Richards–Ross as the International Event Ambassador
TCS WORLD 10K FINISHER TEE LAUNCHED
The joy of completing your first 10K or your 15th is just as fulfilling. It calls for months of
commitment and dedication to carry you across the finish line. At Procam International, along
with our Sports Goods Partner ASICS, we appreciate and strive to recognise this effort.
Japanese sports performance brand ASICS is a long–standing official Sports Goods Partner
of this premier race and its exclusive Finisher Tee was launched by India cricketer, ASICS
Athlete Prasidh Krishna.
The top 1000 finishers across men and women in the Open 10K will receive the finisher tee
as a token of recognition for their efforts and achievement.
Sunil Deshpande, Regional Head –TCS Bengaluru, said, “At TCS, we are thrilled to
witness the overwhelming response to the momentous 15th edition of the TCS World 10K
Bengaluru, which has been oversubscribed across all categories. As a leading global IT
services provider, we endeavour to provide a platform for amateur and elite runners to
showcase their skills, push their limits, and come together in the spirit of competition. The
TCS World 10K Bengaluru embodies our commitment to promoting wellness, community,
and perseverance, and showcase the power of sport to bring people together. We wish all
participants the best of luck and look forward to an unforgettable race day on May 21st”
Naarayan TV, CMO, IDFC FIRST Bank, said, “IDFC FIRST Bank is delighted to be the
Associate Sponsor of the TCS World 10K, Bengaluru one of the most recognized and
sought–after marathons globally, for the second year in a row. This association aims to bring
people together and provide support for different causes, close to their hearts. Through the
runners’ pledge, IDFC FIRST Bank aims to promote the idea of giving back to the society.
For every runner that completes the Open 10K Run at the TCS World 10K within 1hour &
15mins, our bank will donate Rs. 1000 on their behalf to an IDFC FIRST Bank supported
NGO of their choice. The Bank promotes a healthy financial lifestyle with its customer centric
products that are guided by ethics and powered with technology. We look forward to an
event that radiates energy, inspires a spirit of camaraderie, and encourages people’s
#Journeytothestart.
Rajat Khurana, Managing Director ASICS India & South Asia said, “ASICS has been on
a mission to promote its philosophy of ‘Sound Mind in a Sound Body.’ Through this
association, we wish to educate runners about the positive impact of movement and how it’s
important to focus on the well–being of not only body but also mind. This event is also
important for us to communicate with the running community about various innovations and
technologies that ASICS has to offer. With 11 stores in the city and 22 stores in the region,
South India remains a priority market for us.”
Speaking about the event, ASICS brand ambassador and Indian Cricket Team Member,
Prasidh Krishna said, “TCS World 10K run is one of the premier races in the world and it
gives every participant a perfect opportunity to push themselves and achieve their goals.
ASICS has been instrumental in shaping my journey by providing me with the right kind of
gear needed for my training and playing requirements. I deeply cohere with ASICS’ vision
and philosophy and hope we are together able to bring about a meaningful change in the
society.”
RUN VIRTUALLY ON THE TCS WORLD 10K APP
Over 1400 runners from across the world have already signed up to experience the magic
of the TCS World 10K Bengaluru 2023 by joining the run virtually through the official TCS
World 10K App. The virtual run ensures flexibility, and participants can run from wherever
they are on the 20th & 21st May 2023.
Registrations for the virtual run in the Open 10K and Majja Run are open until 15th May 2023,
or until when running places are filled, whichever is earlier. Register now at
https://tcsworld10k.procam.in.
Here’s a fantastic opportunity for the TCS World 10K Bengaluru 2023 virtual finishers to
secure a registration spot in the Open 10K race category (on–ground) for the 2024 edition.
We are reserving 1000 Open 10K non–complimentary spots each for male and female
finishers of the virtual 10K and 250 Open 10K non–complimentary spots each for male and
female finishers of the virtual Majja Run. These spots will be available on a first–come, first–
served basis in the next edition of the event only. Entry rules and guidelines will apply.
“We are absolutely delighted to receive an overwhelming response for the landmark 15th
edition of this incredible TCS World 10K which has become synonymous with Bengaluru’s
running culture. Race day this year is going to be electrifying with over 27,000 participants
taking the start line. As always, our efforts to deliver this world–class event could not be
possible without the support of our sponsors, partners and the Government of Karnataka,”
Vivek Singh, Jt. MD, Procam International, said
Here’s a fantastic opportunity for the TCS World 10K Bengaluru 2023 virtual finishers to
secure a registration spot in the Open 10K race category (on–ground) for the 2024 edition.
We are reserving 1000 Open 10K non–complimentary spots each for male and female
finishers of the virtual 10K and 250 Open 10K non–complimentary spots each for male and
female finishers of the virtual Majja Run. These spots will be available on a first–come, first–
served basis in the next edition of the event only. Entry rules and guidelines will apply.
“We are absolutely delighted to receive an overwhelming response for the landmark 15th
edition of this incredible TCS World 10K which has become synonymous with Bengaluru’s
running culture. Race day this year is going to be electrifying with over 27,000 participants
taking the start line. As always, our efforts to deliver this world–class event could not be
possible without the support of our sponsors, partners and the Government of Karnataka,”
Vivek Singh, Jt. MD, Procam International, said
The TCS World 10K Bengaluru is proud and grateful for the support of our esteemed
partners:
Title Sponsor — Tata Consultancy Services
Associate Sponsor — IDFC FIRST Bank
Sports Goods Partner — ASICS
Driven by — Tiago.ev
Snacking Partner — Cadbury FUSE
Hydration Partner — Bisleri
Energy Drink Partner — FAST&UP
Social Connect Partner – Vedanta
Print Partner — The Times of India
Entertainment Partner — Mirchi
Medical Services Partner — Fortis
Philanthropy Partner — Aidbees
Hospitality Partner — ITC Windsor Bengaluru
