- YTD sales up 22.1%
- Outlander is top brand-level seller, leads the way in total quarterly sales, up 19.3%
- Eclipse Cross records third-best-ever quarter
- Mirage availability drives significant sales increase
FRANKLIN, Tenn., Oct. 1, 2024 – Mitsubishi Motors North America, Inc. (MMNA)’s enviable reputation for high quality, award-winning vehicles that deliver style, technology and outstanding value continues to perform well in the minds and pocketbooks of consumers. MMNA closed out the third quarter of 2024 with sales results of 31,588. On a year-to-date (YTD) basis, sales of 82,718 represent an increase of 22.1%.
Mitsubishi’s best-selling vehicle for 2024’s third quarter is the 2024 Outlander.
Continuing as MMNA’s top performer, Outlander led the brand’s sales results with 11,138 sales, an increase of 19.3% year-over-year (YOY), and up 6.3% YTD. With plug-in hybrid vehicles gathering momentum in the marketplace, the award-winning Outlander Plug-in Hybrid recorded 2,279 sales for the quarter, up 20.8% YOY.
Eclipse Cross performed strongly, with quarterly sales of 4,196 representing an increase of 26.7% YOY. Sales performance for Eclipse Cross has been strong across the full calendar year, as YTD sales of 10,184 represent an increase of 33.2%.
A boost to Mirage availability drove sales across the quarter to 10,162 units, an increase of 152.3%. In addition, the strong quarter drove YTD sales performance of 20,024, a jump of 114.3%.
