Sunday, July 27, 2025
24*7 News World
  • Home
  • World

    Roche provides regulatory update on Elevidys™ gene therapy for Duchenne muscular dystrophy in the EU

    Wipro Wins Multi-Year “Smart Grid” Deal from Saudi Electric Company

    Glion awarded prestigious Swiss Federal Accreditation

    Global childhood vaccination coverage holds steady, yet over 14 million infants remain unvaccinated – WHO, UNICEF

    New WHO guidelines for clinical management of arboviral diseases: dengue, chikungunya, Zika and yellow fever

    Air Canada Celebrates Canada Day with Limited-time Fare Discounts for Customers Flying from India

  • National
    • All
    • Economy & Politics
    • Election

    Veer Parivar Assistance Scheme and Free Legal Services Clinic inaugurated for soldiers

    “Historic launch of ‘Bima Sakhi Yojana’ under the leadership of Prime Minister Narendra Modi” –Shivraj Singh Chouhan

    India tourism Delhi to Celebrate Teej Festival on 28th July 2025

    NHRC, India to hold ‘Open Hearing & Camp Sitting’ at Hyderabad on 28th – 29th July, 2025

    Powering ‘Made in India’: Electronics Sector Gains from India–UK FTA”

    Streax Professional Announces Hairstyle Icon 2025 With OMG Face Of The Year: Calling India’s Hairstylists To Take Centre Stage

  • Business
    STL Logo

    STL reports Q1 FY26 results; continued positive momentum in Revenue and Order Book

    Yali Capital Logo

    Yali Capital Raises ₹893 Crores to Back India’s Deep Tech Revolution

    SBI Life Insurance registers New Business Premium of Rs. 7,268 crores for the period ended on 30th June, 2025

  • Health

    Apollo Bannerghatta Achieves 600+ Ultrafast Fully Automatic Robotic Knee Replacement Surgeries Under Dr. K.T. Rajashekar

    Government Strengthens Measures for Consumer Protection and Curb Unverified Claims by Ayush Product Manufacturers

    Roche provides regulatory update on Elevidys™ gene therapy for Duchenne muscular dystrophy in the EU

    “Every transplant at Kauvery is a commitment to giving life where hope is fading”-Dr. S Vijayabaskaran, Executive Director – Bangalore & Hosur.

    Global childhood vaccination coverage holds steady, yet over 14 million infants remain unvaccinated – WHO, UNICEF

    “The relaunch is our way of expressing gratitude to our early patrons and reintroducing the space with renewed energy.”-Mr. Arup Chatterjee Regional Manger South spokesperson from Barbeque Nation Hospitality Ltd.

  • Technology
    • All
    • Environment
    • Science

    Eveready Launches India’s 1st Ever Hybrid Torch with Sonakshi Sinha-starrer ‘Nikita Roy’

    Sony India launches WF-C710N earbuds with Dual Noise Cancelling and smart AI calling features

    HAL receives first set of wing assemblies for LCA Mk1A from L&T

    Emerson NI Days India 2025

    Industry leaders unveil innovative solutions for print, branding, signage and digital displays.

    “This University Is Not Just an Institution—It’s a Mini City of Engineers”: Union Minister Scindia

  • Auto

    Mahindra XUV 3XO ‘REVX’ LAUNCHED:

    Piaggio Vehicles brings in a new era of Apé Electrik; launches the all-new Apé E-City Ultra and the Apé E-City FX Maxx

    Lucid, Nuro, and Uber Partner on Next-Generation Autonomous Robotaxi Program

    Volvo Cars reports Q2 2025 results, turnaround plan is fully on track

  • Sports

    Over 99% of Indian Children Want to Play Sports but 1 in 4 P.E. Classes Get Cancelled, Shows National Survey by Sportz Village

    Gulbarga Mystics to face Mangaluru Dragons in season opener of Shriram Capital Maharaja Trophy KSCA T20  

    ‘The corner defender is the pillar of the team:’ Yogesh Dahiya on his record-breaking Bulls move

    Breaking Barriers, Smashing Limits: Adani Sportsline’s Lakshmi Jadala Qualifies for Special Olympics 2027

  • Entertainment

    “Virgin Boys” – A Bold Telugu Youth Drama Captures Hearts Across Theatres

    Vogue Wedding Atelier presented by HSBC India at Taj Palace, New Delhi, from 8-10 August 2025

    A New Era in Luxury Weddings – Vogue Wedding Atelier Debuts in India

    GenS Life and Dowith Lit Present ‘Senior Spotlight’: Bengaluru’s Open Mic Celebration for the 55+

    PMJ Jewels Launches PMJ SuperStar Bracelet and ‘Celebrating Daughters’ Campaign

    ‘Waves’ an OTT platform that offers clean family-friendly content: Sunil Bhatiya, Deputy Director General, Doordarshan Kendra, Panaji

    Sri Sai Gold Palace’s 7th store inaugurated in Malleshwaram,Bengaluru.

  • Lifestyle
    • All
    • Food
    • Travel

    Apollo Bannerghatta Achieves 600+ Ultrafast Fully Automatic Robotic Knee Replacement Surgeries Under Dr. K.T. Rajashekar

    GKB Opticals Unveils Experiential Flagship Store in Bengaluru

    Arunachal Minister inaugurates IITM Travel Fair in Bengaluru

    Moments that CLiQ Sale on Tata CLiQ Fashion, Tata CLiQ Luxury, and Tata CLiQ Palette

    Tata CLiQ’s Moments that CLiQ Sale across fashion, luxury and beauty is set to begin the celebrations for the festive season

    “Every transplant at Kauvery is a commitment to giving life where hope is fading”-Dr. S Vijayabaskaran, Executive Director – Bangalore & Hosur.

    Absolute Hotel Services Signs Second Landmark Property in Rajasthan — New Upscale Retreat in Ajmer Marks Strategic Cluster Expansion

No Result
View All Result
24*7 News World
  • Home
  • World

    Roche provides regulatory update on Elevidys™ gene therapy for Duchenne muscular dystrophy in the EU

    Wipro Wins Multi-Year “Smart Grid” Deal from Saudi Electric Company

    Glion awarded prestigious Swiss Federal Accreditation

    Global childhood vaccination coverage holds steady, yet over 14 million infants remain unvaccinated – WHO, UNICEF

    New WHO guidelines for clinical management of arboviral diseases: dengue, chikungunya, Zika and yellow fever

    Air Canada Celebrates Canada Day with Limited-time Fare Discounts for Customers Flying from India

  • National
    • All
    • Economy & Politics
    • Election

    Veer Parivar Assistance Scheme and Free Legal Services Clinic inaugurated for soldiers

    “Historic launch of ‘Bima Sakhi Yojana’ under the leadership of Prime Minister Narendra Modi” –Shivraj Singh Chouhan

    India tourism Delhi to Celebrate Teej Festival on 28th July 2025

    NHRC, India to hold ‘Open Hearing & Camp Sitting’ at Hyderabad on 28th – 29th July, 2025

    Powering ‘Made in India’: Electronics Sector Gains from India–UK FTA”

    Streax Professional Announces Hairstyle Icon 2025 With OMG Face Of The Year: Calling India’s Hairstylists To Take Centre Stage

  • Business
    STL Logo

    STL reports Q1 FY26 results; continued positive momentum in Revenue and Order Book

    Yali Capital Logo

    Yali Capital Raises ₹893 Crores to Back India’s Deep Tech Revolution

    SBI Life Insurance registers New Business Premium of Rs. 7,268 crores for the period ended on 30th June, 2025

  • Health

    Apollo Bannerghatta Achieves 600+ Ultrafast Fully Automatic Robotic Knee Replacement Surgeries Under Dr. K.T. Rajashekar

    Government Strengthens Measures for Consumer Protection and Curb Unverified Claims by Ayush Product Manufacturers

    Roche provides regulatory update on Elevidys™ gene therapy for Duchenne muscular dystrophy in the EU

    “Every transplant at Kauvery is a commitment to giving life where hope is fading”-Dr. S Vijayabaskaran, Executive Director – Bangalore & Hosur.

    Global childhood vaccination coverage holds steady, yet over 14 million infants remain unvaccinated – WHO, UNICEF

    “The relaunch is our way of expressing gratitude to our early patrons and reintroducing the space with renewed energy.”-Mr. Arup Chatterjee Regional Manger South spokesperson from Barbeque Nation Hospitality Ltd.

  • Technology
    • All
    • Environment
    • Science

    Eveready Launches India’s 1st Ever Hybrid Torch with Sonakshi Sinha-starrer ‘Nikita Roy’

    Sony India launches WF-C710N earbuds with Dual Noise Cancelling and smart AI calling features

    HAL receives first set of wing assemblies for LCA Mk1A from L&T

    Emerson NI Days India 2025

    Industry leaders unveil innovative solutions for print, branding, signage and digital displays.

    “This University Is Not Just an Institution—It’s a Mini City of Engineers”: Union Minister Scindia

  • Auto

    Mahindra XUV 3XO ‘REVX’ LAUNCHED:

    Piaggio Vehicles brings in a new era of Apé Electrik; launches the all-new Apé E-City Ultra and the Apé E-City FX Maxx

    Lucid, Nuro, and Uber Partner on Next-Generation Autonomous Robotaxi Program

    Volvo Cars reports Q2 2025 results, turnaround plan is fully on track

  • Sports

    Over 99% of Indian Children Want to Play Sports but 1 in 4 P.E. Classes Get Cancelled, Shows National Survey by Sportz Village

    Gulbarga Mystics to face Mangaluru Dragons in season opener of Shriram Capital Maharaja Trophy KSCA T20  

    ‘The corner defender is the pillar of the team:’ Yogesh Dahiya on his record-breaking Bulls move

    Breaking Barriers, Smashing Limits: Adani Sportsline’s Lakshmi Jadala Qualifies for Special Olympics 2027

  • Entertainment

    “Virgin Boys” – A Bold Telugu Youth Drama Captures Hearts Across Theatres

    Vogue Wedding Atelier presented by HSBC India at Taj Palace, New Delhi, from 8-10 August 2025

    A New Era in Luxury Weddings – Vogue Wedding Atelier Debuts in India

    GenS Life and Dowith Lit Present ‘Senior Spotlight’: Bengaluru’s Open Mic Celebration for the 55+

    PMJ Jewels Launches PMJ SuperStar Bracelet and ‘Celebrating Daughters’ Campaign

    ‘Waves’ an OTT platform that offers clean family-friendly content: Sunil Bhatiya, Deputy Director General, Doordarshan Kendra, Panaji

    Sri Sai Gold Palace’s 7th store inaugurated in Malleshwaram,Bengaluru.

  • Lifestyle
    • All
    • Food
    • Travel

    Apollo Bannerghatta Achieves 600+ Ultrafast Fully Automatic Robotic Knee Replacement Surgeries Under Dr. K.T. Rajashekar

    GKB Opticals Unveils Experiential Flagship Store in Bengaluru

    Arunachal Minister inaugurates IITM Travel Fair in Bengaluru

    Moments that CLiQ Sale on Tata CLiQ Fashion, Tata CLiQ Luxury, and Tata CLiQ Palette

    Tata CLiQ’s Moments that CLiQ Sale across fashion, luxury and beauty is set to begin the celebrations for the festive season

    “Every transplant at Kauvery is a commitment to giving life where hope is fading”-Dr. S Vijayabaskaran, Executive Director – Bangalore & Hosur.

    Absolute Hotel Services Signs Second Landmark Property in Rajasthan — New Upscale Retreat in Ajmer Marks Strategic Cluster Expansion

No Result
View All Result
24*7 News World
No Result
View All Result
Home Lifestyle Food

Morpheus Super Premium Whisky: Radico Khaitan Ltd. Expands the portfolio, initiates launch in Uttar Pradesh

FWM by FWM
July 1, 2025
in Food, Lifestyle, National
0

NEW DELHI, July 1, 2025 /PRNewswire/ — Radico Khaitan Ltd., one of the largest homegrown alco-bev companies announces the launch of Morpheus Rare Luxury Whisky in the Uttar Pradesh market. With this strategic rollout, the company expands its premium portfolio, eyeing the 18+ million cases segment.

Radico Khaitan Ltd. announces the launch of Morpheus Rare Luxury Whisky in the Uttar Pradesh market.
Radico Khaitan Ltd. announces the launch of Morpheus Rare Luxury Whisky in the Uttar Pradesh market.

A specially designed Collector’s Edition Pack will accompany the launch, offering consumers an opulent experience. This limited-edition pack comprises of a 750ml whisky bottle in an exclusive gift box containing branded bar collectibles with a beautifully inscribed brand story. The first 12 customers of Morpheus Whisky in each premium outlet will have the privilege of owning this special pack.

Uttar Pradesh, being a key market for Radico’s domestic whisky portfolio, the premium whisky segment is witnessing significantly faster growth. This strong momentum makes UP a vital state in Radico’s premiumisation strategy, where the company is determined to lead the shift toward premium offerings and outpace the competition.

Sharing his excitement on the launch, Amar Sinha, Chief Operating Officer at Radico Khaitan Ltd., stated, “The launch of Morpheus Rare Luxury Whisky in Uttar Pradesh is both a strategic and a symbolic milestone for Radico Khaitan. Introducing the new brands to this dynamic state reflects our continued commitment to elevating consumer experiences through innovation, quality, and legacy. We believe Morpheus will not only deepen our connect with aspirational consumers but also reinforce our leadership in India’s evolving premium spirits landscape.”

Commenting on the launch, Mr. Sudhir Upadhyay, Executive Vice President, Radico Khaitan Ltd., said, “Uttar Pradesh remains one of our most strategically important markets, contributing a significant growth to Radico Khaitan’s domestic volumes. With Morpheus Whisky, we are not only strengthening our presence but also aiming to increase our share in UP’s evolving spirits landscape. This launch is a bold step in our journey to lead the premiumisation wave and redefine consumer expectations in one of India’s most influential markets”.

ADVERTISEMENT

Morpheus Whisky represents the next big leap for the Company into the super-premium whisky segment, building on the powerful equity of Morpheus Brandy—India’s largest selling premium brandy with over 60% market share and presence in 27 countries.

Crafted with imported Scotch malts and fine Indian grain spirits, this new whisky is aged in Bourbon Barrels and delivers a signature fruity-floral flair & smooth sophistication. Positioned as ‘The Spirit of Dreams’, Morpheus is crafted to resonate with discerning consumers who dream beyond the ordinary.

Morpheus Super Premium Whisky is priced at INR 1190 /- for a 750 ml bottle in Uttar Pradesh. The product will also be available in pack sizes of 375 ml, 180 ml and 90 ml in UP.

The launch aligns with Radico Khaitan’s broader strategy to premiumise its portfolio and capture significant share across high-growth segments of India’s alcoholic beverages market.

FWM

FWM

Related Posts

National

Veer Parivar Assistance Scheme and Free Legal Services Clinic inaugurated for soldiers

by FWM
July 26, 2025
National

“Historic launch of ‘Bima Sakhi Yojana’ under the leadership of Prime Minister Narendra Modi” –Shivraj Singh Chouhan

by FWM
July 26, 2025
National

India tourism Delhi to Celebrate Teej Festival on 28th July 2025

by FWM
July 26, 2025
National

NHRC, India to hold ‘Open Hearing & Camp Sitting’ at Hyderabad on 28th – 29th July, 2025

by FWM
July 26, 2025
National

Powering ‘Made in India’: Electronics Sector Gains from India–UK FTA”

by FWM
July 26, 2025

Stay Connected

Veer Parivar Assistance Scheme and Free Legal Services Clinic inaugurated for soldiers

July 26, 2025

“Historic launch of ‘Bima Sakhi Yojana’ under the leadership of Prime Minister Narendra Modi” –Shivraj Singh Chouhan

July 26, 2025

India tourism Delhi to Celebrate Teej Festival on 28th July 2025

July 26, 2025

Recent News

Veer Parivar Assistance Scheme and Free Legal Services Clinic inaugurated for soldiers

July 26, 2025

“Historic launch of ‘Bima Sakhi Yojana’ under the leadership of Prime Minister Narendra Modi” –Shivraj Singh Chouhan

July 26, 2025

India tourism Delhi to Celebrate Teej Festival on 28th July 2025

July 26, 2025

NHRC, India to hold ‘Open Hearing & Camp Sitting’ at Hyderabad on 28th – 29th July, 2025

July 26, 2025
ADVERTISEMENT

© 2018 | Fortune World Media | MEDIA & ENTERTAINMENT CO. IN | Powered by Raja's Digital

error: Content is protected !!
No Result
View All Result
  • Home
  • World
  • National
  • Business
  • Economy & Politics
  • Election
  • Health
  • Technology
  • Auto
  • Sports
  • Entertainment
  • Lifestyle

© 2018 | Fortune World Media | MEDIA & ENTERTAINMENT CO. IN | Powered by Raja's Digital

Go to mobile version