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    Roche provides regulatory update on Elevidys™ gene therapy for Duchenne muscular dystrophy in the EU

    Wipro Wins Multi-Year “Smart Grid” Deal from Saudi Electric Company

    Glion awarded prestigious Swiss Federal Accreditation

    Global childhood vaccination coverage holds steady, yet over 14 million infants remain unvaccinated – WHO, UNICEF

    New WHO guidelines for clinical management of arboviral diseases: dengue, chikungunya, Zika and yellow fever

    Air Canada Celebrates Canada Day with Limited-time Fare Discounts for Customers Flying from India

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    Veer Parivar Assistance Scheme and Free Legal Services Clinic inaugurated for soldiers

    “Historic launch of ‘Bima Sakhi Yojana’ under the leadership of Prime Minister Narendra Modi” –Shivraj Singh Chouhan

    India tourism Delhi to Celebrate Teej Festival on 28th July 2025

    NHRC, India to hold ‘Open Hearing & Camp Sitting’ at Hyderabad on 28th – 29th July, 2025

    Powering ‘Made in India’: Electronics Sector Gains from India–UK FTA”

    Streax Professional Announces Hairstyle Icon 2025 With OMG Face Of The Year: Calling India’s Hairstylists To Take Centre Stage

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    STL Logo

    STL reports Q1 FY26 results; continued positive momentum in Revenue and Order Book

    Yali Capital Logo

    Yali Capital Raises ₹893 Crores to Back India’s Deep Tech Revolution

    SBI Life Insurance registers New Business Premium of Rs. 7,268 crores for the period ended on 30th June, 2025

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    Apollo Bannerghatta Achieves 600+ Ultrafast Fully Automatic Robotic Knee Replacement Surgeries Under Dr. K.T. Rajashekar

    Government Strengthens Measures for Consumer Protection and Curb Unverified Claims by Ayush Product Manufacturers

    Roche provides regulatory update on Elevidys™ gene therapy for Duchenne muscular dystrophy in the EU

    “Every transplant at Kauvery is a commitment to giving life where hope is fading”-Dr. S Vijayabaskaran, Executive Director – Bangalore & Hosur.

    Global childhood vaccination coverage holds steady, yet over 14 million infants remain unvaccinated – WHO, UNICEF

    “The relaunch is our way of expressing gratitude to our early patrons and reintroducing the space with renewed energy.”-Mr. Arup Chatterjee Regional Manger South spokesperson from Barbeque Nation Hospitality Ltd.

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    Industry leaders unveil innovative solutions for print, branding, signage and digital displays.

    “This University Is Not Just an Institution—It’s a Mini City of Engineers”: Union Minister Scindia

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    Mahindra XUV 3XO ‘REVX’ LAUNCHED:

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Myntra’s Ultimate Glam Clan crosses 1 Million shopper-creator registrations, Clocking 4.5 Billion Post Views

FWM by FWM
July 1, 2025
in Lifestyle, National
0

The Ultimate Glam Clan blends inspiration with commerce to fuel one of India’s largest shopper-creator programmes

Bangalore, July 1, 2025: Myntra has achieved a major milestone with over 1 million shopper-creators now part of its Ultimate Glam Clan (UGC) program. Marking a 40% month-on-month growth, the program has clocked an impressive 4.5 billion post views since inception. Empowering everyday shoppers to become content creators, the Ultimate Glam Clan program is redefining how users engage with fashion and lifestyle on the platform. As shoppers increasingly turn to authentic, peer-led inspiration, with UGC, Myntra is building a scaled content flywheel — where everyday shoppers become creators, driving discovery and shaping fashion choices for fellow shoppers in a truly democratic and relatable way.

Myntra’s Ultimate Glam Clan is designed as a discovery-first feature, prioritizing inspiration and engagement. With over 1 million static and video posts now live on the platform, the program is gaining significant traction. More than 16% of Myntra’s Monthly Active Users actively engage with Ultimate Glam Clan as part of their browsing journey. Notably, 20% of these creators are contributing content regularly, and the platform has recently witnessed a remarkable 100% month-on-month growth in active creator participation.

At the heart of the Ultimate Glam Clan lies Myntra’s seamless integration of authentic content with commerce (shoppable content), driving stronger engagement and conversions. Orders placed through the content-led journey witness a 28% higher conversion rate compared to non-content pathways on the platform. Every UGC post is paired with a product tray, allowing customers to instantly explore and shop relevant style recommendations, bridging the gap between discovery and purchase decision-making in real time, on the same platform. The top categories for posts include apparel (67%), beauty and personal care (14%) followed by accessories and footwear.

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Speaking on the milestone, Sunder Balasubramanian, CMO, Myntra, said, “At the heart of our strategy lies a strong commitment to authenticity, discovery through community voices, and long-term creator engagement. As the creator economy evolves, Myntra is focused on enabling everyday users to become credible and influential style advocates on the platform. At the same time, our Ultimate Glam Clan program is empowering consumers to make more informed, confident purchase decisions by surfacing relatable, real-world content that complements traditional catalogue browsing. By investing in tools, visibility, and monetization, Myntra is not only rewarding creators meaningfully for their contributions but also redefining how fashion is discovered and experienced by millions of shoppers.”

Myntra’s Ultimate Glam Clan aims to democratise the creator landscape as there is no need to have a big follower base. The creator cohort in the program is highly diverse, with 67% of the creators hailing from non-metro regions, reflecting the growing aspirations of Tier 2 and Tier 3 users. Notably, Gen Z is leading this creator revolution, accounting for 64% of these signups, a testament to the program’s strong resonance with the next generation of trendsetters. The creators also have the chance to further monetize their content and earn up to 25k every month

Myntra’s industry leading technology plays a key role in distributing creator content throughout the user journey. It helps customers discover relatable looks from real users while evaluating products. Creators also receive detailed content performance metrics, including views, reach, engagement, and revenue, which help them refine their content strategy and move up the program’s monetization tiers. Myntra will also roll out enhanced creation tools, including in-app video editing, music overlays, and a more seamless content upload experience. These additions aim to simplify and elevate content creation on the platform.

The Ultimate Glam Clan marks a major step towards Myntra to drive inspiration-led shopping, one that thrives on engagement, co-creation, and community-building. The initiative is not only elevating the shopping experience but also fostering a new era of creators and users who are inspired by style and empowered by technology.

 

FWM

FWM

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