- Nissan Intelligent Mobility technologies and new production vehicle to debut at 2019 Tortuga Music Festival in Fort Lauderdale, Fla.
- Nissan promotes vehicle technologies through clever integrations within the music festival space
NASHVILLE, Tenn. – Nissan turns to the 2019 Rock the Ocean’s Tortuga Music Festival, part of Live Nation’s premier family of country music festivals, to reveal its latest production vehicle.
Nissan promises a special vehicle debut during a live performance before thousands of festival attendees on Friday, April 12, the first evening of the three-day festival.
“Nissan is constantly looking for new ways to directly connect with customers. The Tortuga Music Festival gives us a stunning reveal spot for a new 2020 Nissan vehicle with thousands of music fans to help share the moment,” said Claudia Marquez, vice president, sales and vehicle operations, Nissan North America. “This important new production model is going to turn heads, both on the beach and on social media.”
Additionally, Nissan is constructing a special “Village” oasis where concert attendees can access WiFi, lockers for storage and a VIP style lounge space that is free and open to all.
“We’re so excited to partner with Nissan for this year’s Tortuga Music Festival,” said Brian O’Connell, President of Country Touring at Live Nation. “Their goal is to bring something unique to fans onsite and help provide an enjoyable experience for everyone, which is something we strive for.”
Along with three days of live music, the festival also focuses on increasing public awareness about the issues impacting the world’s oceans and on supporting scientific research, education, and ocean conservation initiatives. A portion of the proceeds are donated to the Rock the Ocean Foundation.
This year’s festival features some of the biggest names in country, rock and beach music and is from Friday, April 12 through Sunday, April 14.