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    From Strategic Partnership to Special and Privileged Bond: India-Russia Relations at a Glance

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    The Multi-Trillion Dollar Growth Opportunity: New Report Shows Green Economy Expected to Surpass $7 Trillion in Annual Value by 2030

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    Malaysia Airlines Resumes Direct Flight from Kuala Lumpur to Brisbane

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Father providing Kangaroo Mother Care in Da Nang Hospital for Women and Children.

    WHO issues first global guideline on infertility

    PM inaugurates the Safran Aircraft Engine Services India facility in Hyderabad, Telangana via video conferencing on November 26, 2025.

    Prime Minister Shri Narendra Modi inaugurates the Safran Aircraft Engine Services India (SAESI) facility at Hyderabad via videoconferencing

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    “We Will Not Rest Until Karnataka is Drug-Free,” Declares Home Minister Dr. G. Parameshwara

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    India Hosts UNESCO’s 20th ICH Session

    Saras Food Festival 2025

    The President of India, Smt. Droupadi Murmu to be the Chief Guest at NHRC, India’s Human Rights Day function at Bharat Mandapam, New Delhi on 10th December 2025

    Shloka and Cultural Galore at the largest meditation hall in the world in the third Gitopadesh Summit

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Father providing Kangaroo Mother Care in Da Nang Hospital for Women and Children.

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PUMA Ambassador and World Chess Champion Magnus Carlsen Shares His Motivation to Become the Number One in PUMA’s “Only See Great” Campaign

FWM by FWM
February 26, 2022
in Sports
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PUMA Ambassador and Norwegian World Chess Champion Magnus Carlsen speaks about his motivation to stay at the highest level in his sports and how he became the highest-rated player in history, in a video interview with sports company PUMA. (Photographer/Videographer: Pelle Lannefors)

PUMA Ambassador and Norwegian World Chess Champion Magnus Carlsen speaks about his motivation to stay at the highest level in his sports and how he became the highest-rated player in history, in a video interview with sports company PUMA. (Photographer/Videographer: Pelle Lannefors)

Greatness for me is being able to do something over a long time while constantly improving yourself, aiming for the best”
Herzogenaurach, Germany:
The recently announced PUMA Ambassador and Norwegian World Chess Champion Magnus Carlsen speaks about his motivation to stay at the highest level in his sports and how he became the highest-rated player in history, in a video interview with sports company PUMA.With the ‘Only See Great’ campaign, PUMA explores the career path of its brand ambassadors, as they talk about their own paths to striving for greatness, listening to their hearts, and finding a vision that no one else can see.
In the interview, Carlsen talks about his extraordinary performances, winning his first Grandmaster title at 13 years old, and how the journey to success and a balanced mix of physical training and a healthy lifestyle is giving him the energy to succeed.

PUMA Ambassador and Norwegian World Chess Champion Magnus Carlsen speaks about his motivation to stay at the highest level in his sports and how he became the highest-rated player in history, in a video interview with sports company PUMA. (Photographer/Videographer: Pelle Lannefors)

“I have never been motivated for specific goals in my chess career. I just always wanted to learn to be better each time that I play and now I do have a goal of being the first player to reach that 2900 rating inflation in chess, but what’s more important to me is the journey that would possibly get me there. It’s being able to do all the right things to give myself a chance to do that. I care about this a lot in my day to day life.”
Carlsen, an avid sport fan, says his biggest motivation is the competition: “I love sports and that’s how I train. I do football, I started to play padel recently, I also do some exercises with a personal trainer but I always try to make it as a competition. That is what motivates me.”
About the longest chess game in the World Championship in Dubai, Carlsen says: “What was most memorable for me personally, during the last 1h of play, is that I was very calm. I was not stressed, even though there was only little time on the clock, and what I felt after I made the last move was just deep satisfaction of having pulled through and having done things the right way at the end.”
The idea for PUMA’s “Only See Great” campaign was inspired by cultural icon, entrepreneur and philanthropist Shawn “JAY-Z” Carter who first said, “I only see great. I don’t see good. I don’t see compromise. We should always strive to make something great, something that will last.”

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