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    Global hunger declines, but rises in Africa and western Asia: UN report

    L&T Technology Services Wins ~$60 Million Software Engineering Engagement From US Tier-I Telecom Provider

    Roche provides regulatory update on Elevidys™ gene therapy for Duchenne muscular dystrophy in the EU

    Wipro Wins Multi-Year “Smart Grid” Deal from Saudi Electric Company

    Glion awarded prestigious Swiss Federal Accreditation

    Global childhood vaccination coverage holds steady, yet over 14 million infants remain unvaccinated – WHO, UNICEF

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    “World Tiger Day” celebrated.

    realme Launches 15 Series with Industry-First AI Edit Genie and Segment leading Performance

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    Prakash Varma to Inaugurate Creators & Marketers School in Calicut

    Himalaya Wellness Champions Bhringaraja in New Anti-Hair Fall Campaign with a Tale of Friendship

    L&T Technology Services Wins ~$60 Million Software Engineering Engagement From US Tier-I Telecom Provider

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    Thomas Cook India net profit stays flat at Rs 73.4 crore in April-June

    Nissan’s contribution to Renault Group’s second quarter 2025 earnings

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    Apollo Bannerghatta Achieves 600+ Ultrafast Fully Automatic Robotic Knee Replacement Surgeries Under Dr. K.T. Rajashekar

    Government Strengthens Measures for Consumer Protection and Curb Unverified Claims by Ayush Product Manufacturers

    Roche provides regulatory update on Elevidys™ gene therapy for Duchenne muscular dystrophy in the EU

    “Every transplant at Kauvery is a commitment to giving life where hope is fading”-Dr. S Vijayabaskaran, Executive Director – Bangalore & Hosur.

    Global childhood vaccination coverage holds steady, yet over 14 million infants remain unvaccinated – WHO, UNICEF

    “The relaunch is our way of expressing gratitude to our early patrons and reintroducing the space with renewed energy.”-Mr. Arup Chatterjee Regional Manger South spokesperson from Barbeque Nation Hospitality Ltd.

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    HAL receives first set of wing assemblies for LCA Mk1A from L&T

    Emerson NI Days India 2025

    Industry leaders unveil innovative solutions for print, branding, signage and digital displays.

    “This University Is Not Just an Institution—It’s a Mini City of Engineers”: Union Minister Scindia

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    ROLLS-ROYCE IN SAINT-TROPEZ: A SUMMER AT THE RIVIERA’S MOST DISTINGUISHED ADDRESSES

    Challenging half year – Audi realignment gains momentum

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    Four Seasons Hotel Singapore Serves Up a Luxury Sports Experience with Inaugural Summer Smash Padel and Pickleball Tournament Event

    Over 99% of Indian Children Want to Play Sports but 1 in 4 P.E. Classes Get Cancelled, Shows National Survey by Sportz Village

    Gulbarga Mystics to face Mangaluru Dragons in season opener of Shriram Capital Maharaja Trophy KSCA T20  

    ‘The corner defender is the pillar of the team:’ Yogesh Dahiya on his record-breaking Bulls move

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    “Virgin Boys” – A Bold Telugu Youth Drama Captures Hearts Across Theatres

    A New Era in Luxury Weddings – Vogue Wedding Atelier Debuts in India

    GenS Life and Dowith Lit Present ‘Senior Spotlight’: Bengaluru’s Open Mic Celebration for the 55+

    PMJ Jewels Launches PMJ SuperStar Bracelet and ‘Celebrating Daughters’ Campaign

    ‘Waves’ an OTT platform that offers clean family-friendly content: Sunil Bhatiya, Deputy Director General, Doordarshan Kendra, Panaji

    Sri Sai Gold Palace’s 7th store inaugurated in Malleshwaram,Bengaluru.

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    Apollo Bannerghatta Achieves 600+ Ultrafast Fully Automatic Robotic Knee Replacement Surgeries Under Dr. K.T. Rajashekar

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    Arunachal Minister inaugurates IITM Travel Fair in Bengaluru

    Tata CLiQ’s Moments that CLiQ Sale across fashion, luxury and beauty is set to begin the celebrations for the festive season

    “Every transplant at Kauvery is a commitment to giving life where hope is fading”-Dr. S Vijayabaskaran, Executive Director – Bangalore & Hosur.

    Absolute Hotel Services Signs Second Landmark Property in Rajasthan — New Upscale Retreat in Ajmer Marks Strategic Cluster Expansion

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PVR INOX IN PARTNERSHIP WITH CGR CINEMAS LAUNCH THE FIRST ICE THEATERS® FORMAT IN SOUTH INDIA

by FWM
September 2, 2023
in National
0

Photo By...P.K.Ananth Kumar

~Opens the immersive technology format in PVR Superplex, Forum South Bengaluru, Kanakapura Road, with the release of The Equalizer 3~

 Bengaluru, September 1, 2023: PVR INOX, the largest and the most premium cinema exhibitor in India has today announced the opening of its premium ICE THEATERS® auditorium in its 12-screen Superplex at Forum South Bengaluru, Kanakapura Road, Bengaluru. This is the third ICE THEATERS® auditorium in the country after launching the first two in Delhi and Gurugram.

The state-of-the-art ICE IMMERSIVE® technology is a sensorial experience that features LED panels on each side of the auditorium, in order to fill the moviegoer’s peripheral vision with supplementary ambient colors and shapes and therefore complement the action on the main screen. The exclusive panels placed on each side of the auditorium create a spectacular visual atmosphere through dynamic shapes and colors and allow the audience to watch movies in total immersion. The LED panels do not show a continuation of the action, but project these shapes and colors that are in line with the visuals.

While the ultimate visual experience is enhanced through 4K Projection and Real D 3D with maximum image quality, the optimal audio playback comes alive with Dolby Atmos®.  ICE Theaters® offers much more than technological excellence with visual comfort made visible through curved rows providing ideal orientation towards the screen. The ICE THEATERS® auditorium at PVR Superplex has a seating capacity of 237 and comprises of classic, prime and recliner seats.

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Mr. Ajay Bijli, Managing Director, PVR INOX Limited said, “We are happy to expand the presence of the
ICE THEATERS® screen in South India after our initial foray in Delhi and Gurugram. India is one of the largest and fastest-growing film markets in the world, with a huge and diverse audience base. Hence, we need to continually innovate to meet the changing preferences and expectations of Indian moviegoers. Through the introduction of premium experiential formats, we are able to give access to the best of global standards of cinema experience to audiences in India. After launching the globally acclaimed format in India, ICE Theaters will not only be able to present
Hollywood or English films, but also showcases Indian films in various languages to viewers in India”.

ICE THEATERS® has released over 120 titles in their ICE IMMERSIVE® format till 2022, in partnership with all Major Hollywood Studios with Warner Bros’s THE BATMAN, FANTASTIC BEASTS: THE SECRETS OF DUMBLEDORE, Sony Pictures’s UNCHARTED, MORBIUS, Lionsgate’s MOONFALL, Universal Studios’s AMBULANCE, JURASSIC WORLD DOMINION, Paramount Pictures’s SCREAM, SONIC THE HEDGEHOG 2, TOP GUN: MAVERICK, and Walt Disney Studios’ DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS, LIGHTYEAR, AVATAR: THE WAY OF WATER.

In 2023, it has released 20 titles including GRAN TURISMO, BARBIE, Mission: Impossible – Dead Reckoning Part One, THE MEG 2, INDIANA JONES, ELEMENTAL, FLASH, TRANSFORMERS RisE OF THE BEASTS, SPIDERMAN, FASTX, GUARDIANS OF THE GALAXY, SUZUME, MARIO BROS, JOHN WICK, SHAZAM, CREED III, QUANUMANIA, ASTERIX & OBELIX. Forthcoming Titles include THE EQUALIZER, THE CREATOR, THE EXORCIST: BELIEVER, NAPOLEAN, AQUAMAN AND THE LOST KINGDOM, WONKA.

Indian Movies released include PATHAAN, BHOLAA, ROCKY AUR RANI KI PREM KAHAANI with forthcoming titles being JAWAN, SALAAR, TIGER 3 and DUNKI.

Mr. Guillaume Thomine Desmazures, Managing Director at ICE THEATERS®, added “We expanded in India as part of our global strategy to bring the innovative and immersive cinema format to different regions and markets. PVR INOX is the largest film exhibitor in India and is known for its innovation and excellence in cinema exhibition. The collaboration with them gives us the opportunity to reach new audiences. We are delighted to work with Indian Studios to make their titles more immersive with enhancement of dynamic and colorful contents. We are confident that moviegoers in the South of India will be impressed by the enhanced visual and auditory experience. ICE THEATERS® is an exciting and promising cinema format that has the potential to revolutionize the movie-watching experience in India”.

 

Tags: BHOLAAJAWANPATHAANROCKY AUR RANI KI PREM KAHAANISALAARTIGER 3 and DUNKI.

FWM

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