Bangalore, August 7, 2019: India is witnessing the monsoon and with the drop in mercury levels, taking hot shower becomes an essential part of life. Ahead of the coming winter season, Racold brand, India’s largest provider of water heating solutions today, announced the launch of its two most stylish and technologically upbeat products – ‘Omnis’ and ‘Aures’ in India. This new range from Racold redefines the water heater category which is rapidly moving from low to high penetration, with disposable income in Indian households going up.
Currently the water heater industry in India is valued at Rs. 2700-2800 crores and is growing at a CAGR of ~8% percent driven mainly by low penetration which is ~less than 5%, due to increasing disposable income and growth in construction sector.
Speaking on the launch, Mr. Mohit Narula, Managing Director, Ariston Thermo India Pvt. Ltd. said, “Ever since its inception, Racold, has been setting unprecedented benchmarks for the industry by bringing in new technology, enhancing the aesthetics, quality, durability and performance of the product. Backed by a deep understanding of evolving consumer needs and our strong global expertise, Racold has been the frontrunner of technology in water heating. We are pleased to announce the launch of Omnis, our topline range, with India’s first Smart Control technology which is set to redefine the water heating category In India. To add to it, we are launching our new range of online instantaneous water heaters range, Aures. Both these products are a reconfirmation of our ability to constantly innovate and provide value to our consumers.”
Today, bathrooms are transforming in response to the ever-changing nature of the consumer. They are becoming an extension of people’s living spaces and personalities and have undergone a sea change. The need is all the more pronounced for luxury bathing applications like range showers, shower panels and Jacuzzis where quantum of hot water required is high. The newly launched ‘Omnis’ and ‘Aures’ range of water heaters that are high on aesthetics, high on performance and compact in size are targeted at the modern and young discerning customers.