Mumbai, Maharashtra, India 
Riders, one of India’s leading bicycle companies, has rolled out its first ever TVC campaign, ‘Riders for Change & Riders for Life’, featuring brand ambassador Sara Ali Khan. The all new TVC was conceptualised and imagined by the creative minds at renowned production house of Dharma 2.0. The campaign will run on Facebook, Instagram, YouTube, google search engine, and other contextually relevant website banners. Brand Ambassador Sara Ali Khan featuring in Riders first ever TVC campaign, ‘Riders for Change & Riders for Life’
The peppy new TVC features Sara getting on her personal Riders cycle going about her everyday life, exploring the city. Her ride takes her down the street, she enjoys a cricket match and wraps up her day posing on the Red Carpet with her Riders cycle in her typical mischievous yet adorable persona. Sara embodies Riders’ ethos of riding for a change and adventure, bridging the gap between form and function.
The campaign is conceptualized around the idea of creating an alternate, entertaining, and animated world where one can ride for joy, sustainability and a healthy planet. Popular movie star and loved youth icon, Sara Ali Khan is well known for her fitness journey and her healthy & balanced lifestyle that Riders solely believes in.
Speaking on the campaign, Sameer Mavadia, Managing Director, Riders said, “We’re thrilled to have Sara Ali Khan as our new brand ambassador, and with her youthful energy and determination, she inspires young people to follow their dreams and pursue their passions.”
“We believe in empowering & inspiring the next generation of youth, and we’re confident in achieving our goals & effectively scaling our market presence-with Sara at the helm!”
