New Home, New Start, Memories Forever #EndendiguBengaluru ~
~ Registration for all race categories commence on Thursday, February 15th~
PHOTOS BY P K ANANTH KUMAR
Bengaluru, 14 February 2024: Procam International, pioneers of globally-renowned distance-running events in India, have announced the 16th edition of the World Athletics Gold Label Road Race Tata Consultancy Services World 10K Bengaluru (TCS W 10K), scheduled for Sunday, 28th April.**
TCS World 10K Bengaluru, is a mirror of the myriad parts – where you can compete with the world’s best in one of the fastest courses, colour up your life while changing another’s, and bond with friends and peers in the city’s most vaunted running celebration while achieving your personal running goals.
Always A Step Ahead, Spectacularly Scenic, Incredibly Fast, Endlessly Magical, Truly Inclusive; simply – #EndendiguBengaluru – Forever Bengaluru.
Runners and the running experience are at the core of the event. Each year, the TCS World 10K Bengaluru strives to offer the best race day experience. The 2024 edition sets off on a new adventure promising equal fervour with exciting enhancements, including a new start and finish line.
With support from the Indian Army, Karnataka & Kerala Sub Area, Field Marshal Sam Manekshaw Parade Ground will be the new home for the TCS World 10K Bengaluru. The participants will traverse Bengaluru’s prominent landmarks Cubbon Park, Ulsoor Lake, and Chinnaswamy Stadium immersing themselves in the city’s spirit.
Sunil Deshpande, Regional Head, TCS Bengaluru, said “TCS World 10K Bengaluru fosters a remarkable spirit of unity in our city. TCS has been associated with the World 10K Bengaluru since 2011 and we are extremely proud that the event has grown in popularity and stature to become the city’s premier running event. TCS is honoured to be part of an occasion that brings people together from all walks of life. From seasoned athletes to first-time runners, this event celebrates the joy of achievement and the power of collective support for causes close to our hearts. We eagerly look forward to seeing the streets of Bengaluru reverberating, once again, with the rhythm of determination and triumph.”
The World’s Premier 10K with a total prize money of USD 210,000, attracts some of the leading Indian and international athletes along with amateur runners from across the globe.
Registration for all race categories, including the Open 10K, Majja Run (5.1km), Silvers’ Run, and Champions with Disability (4.2km), will commence on Thursday, February 15th, starting at 7:00 am. The registration period will conclude on Friday, March 29th, at 11:59 pm, or as soon as running places are filled, whichever is earlier. Register now at https://tcsworld10k.procam.in
To encourage women’s participation, a limited number of spots are set aside for women who do not possess a timing certificate. Registration under these criteria will be based on a first-come, first-served basis.
Naarayan TV, CMO, IDFC FIRST Bank, said “This is IDFC FIRST Bank’s third year partnering with TCS World 10K Bengaluru, that celebrates the city of Bangalore and its people. Our association with the marathon is a fitting one as it ties in with our Customer First philosophy and helps us be involved with our customer’s journey, both fitness and financial. we look forward to an event that radiates energy and celebrates the runners’ #JourneyToTheStart”-
Speaking about the event, Major General Ravi Murugan, AVSM – GOC, Karnataka & Kerala Sub Area said, “I believe the TCS World 10k Bengaluru is the flagship race of the country. I must say we are extremely happy to be associated with this event – for it symbolizes excellence which I’d like to believe is synonymous with the Army. While fitness is a lifestyle choice, it is a foundational requirement for a soldier in the Army for the functional role he or she performs. The 10k exemplifies dedication, determination and passion. We would like to believe these are core values of the Army too. Lastly we were extremely happy when Procam approached us with respect to a change of venue and now the race to start from one of our grounds- the beloved Field Marshal Sam Manekshaw Parade ground. We offer our full support for the conduct of this event.”
Run from anywhere in the world via the TCS World 10K Bengaluru app
Runners from anywhere in the world can experience the magic of the event and run in the 10K and 5K via the exclusive TCS World 10K Bengaluru app. Registration for the virtual run opens on Thursday, February 15th, and will close on Tuesday, April 23rd, 2024, or till available spots are taken, whichever comes first.
Sobisco comes on board to fuel runners with nutrition
Sobisco has teamed up with the TCS World 10K Bengaluru 2024 as the official Refreshment Partner. For over a decade, Sobisco has been on a mission to provide the nation and beyond with top-quality, nutritious snacks. Their commitment to excellence has led to remarkable success.
Sobisco’s goal has always been to promote health and wellness through nutrition. As part of this collaboration, Sobisco will provide healthy refreshments in the post-race bags, and all registered participants will receive exclusive product hampers.
Finisher Tee by ASICS Sports Goods Partner
As a token of recognition for their efforts and achievements, Japanese sports performance brand ASICS will present the exclusive Finisher Tee for the top 1000 finishers each, across men and women in the Open 10K.
Talking about the 16th edition, Vivek Singh, Joint MD, Procam International said, “For the past 16 years, the TCS World 10K Bengaluru has been the pride of this city – bringing everyone together on a common platform . As we kickstart the registrations for the 2024 edition, our special thanks to the Indian Army, Karnataka, and Kerala Sub Area for giving us a new start and finish.
Our thanks to the Government of Karnataka, who have been supporting this event since its inception. Our gratitude to our Sponsors, Partners and the running community, you have made this event an integral part of Bengaluru, and this legacy will continue to grow from strength to strength each year…. Forever Bengaluru #EndendiguBengaluru.”
Tata Consultancy Services World 10K Bengaluru has continued support from the Government of Karnataka, Karnataka Athletic Association, Ministry of Youth Affairs & Sports, Ministry of External Affairs, Ministry of Home Affairs, Bengaluru Police, Bruhat Bengaluru Mahanagara Palike, Department of Horticulture, Sports Authority of India, Athletics Federation of India, World Athletics, Association of International Marathons & Distance Races and Global Sports Communication.
The TCS World 10K Bengaluru is strengthened by partnerships from-
Title Sponsor — Tata Consultancy Services
Associate Sponsor — IDFC FIRST Bank
Sports Goods Partner — ASICS
Driven by — TATA.ev
Snacking Partner — Cadbury FUSE
Hydration Partner — Bisleri
Energy Drink Partner — FAST&UP
Social Connect Partner – Vedanta
Print Partner — The Times of India
Entertainment Partner — Mirchi
Telecast Partner – SONY Sports 1
Refreshment Partner – Sobisco
Medical Services Partner — Fortis
Philanthropy Partner — aidbees
Hospitality Partner — ITC Windsor Bengaluru
Silvers’ Run Facilitator — Vayah Vikas
Inclusion Ally — ABBF
**The Race date of the TCS World 10 K Bengaluru, i.e. Sunday 28th April 2024, may undergo a change on account of elections to the 18th Lok Sabha.
In case there is a conflict of dates, the new event date will be intimated to all immediately.
