Majja Run to be a timed event to encourage amateur runners
GoDaddy, Nature Valley, ASICS, Oakley, Fast&up & Help-Age India add to partner portfolio
16th March 2019, Bengaluru: Recognised as the largest mass participation event in South India, the Garden City is set to welcome the twelfth edition of the world’s premier Tata Consultancy Services World 10K. The IAAF Gold Label Race will be flagged off from the Kanteerava Stadium on Sunday, 19th May 2019 and will keep with its consistency of attracting the best elite runners as well as enthusiastic amateurs from across the globe.
Beyond being a globally acclaimed sporting event that puts Bengaluru on an international racing calendar, the TCS World 10K today is also recognized for the phenomenal impact it creates in terms of social change through the Cubbon Park Rejuvenation Program, Madiwalla Urban Forest and being the largest sporting charity platform in South India. This is what makes Bengalurens proud hosts of a race that is a celebration of sport and spirit of the city.
Registrations which open on Sunday 17th March, will close on 26th April or earlier, depending on availability of running spots, with a priority line-up for the Open 10K participants and dedicated spots for first-time Women runners.
The USD 2,13,000 race is headlined by the Elite World 10K for Men and Women; amateurs competing in the Open 10K, running enthusiasts in the 5Km Majja Run, the 4Km Senior Citizens Run for participants above the age of 60 and the Champions with Disability.
The Majja Run which through the years has always attracted the highest number of amateur runners, will be introduced in a new avataar this year. The 5KM Run is now a completely timed category and will provide each registered runner with a timing chip in his/her personalised bib as well as a medal of completion on their finish. This initiative by Procam International, keeps with its vision of encouraging a healthier community as well as providing an opportunity for runners from across age categories including as young as 12-years a chance to be part of this mega event.
Commenting on the 2019 edtion, Vivek Singh, Joint Managing Director Procam International shared, “This year, the TCS World 10K celebrates the sense of pride the run provides to all stakeholders associated with the event. Additionally, our renewed vision for the Majja Run is in line with the country’s move towards a culture of fitness and the joy of competing with oneself and with each other. As always, the event continues to set new milestones and we are proud of putting Bengaluru on the global running map with the unrelenting support of our city authorities, partners and our runners. #FeelthePride and join in for the twelfth edition of the event.”
Celebrating his continued association as the Face of the Event, Superstar Puneeth Rajkumar urged Bengaluru, to get on to the streets to #FeelthePride and sharing his thoughts, said, “The TCS World 10K over the years has encouraged a healthy lifestyle amongst all. But most importantly, the event has truly managed to bring the community together as a collective, a proud collective of hosts. It is this sense of belonging that we invite you to #FeelthePride in our city and call Bengaluru your home with pride.”
Commenting on a 10 year long association with the run, Nagraj Ijari, Vice President & Head, TCS Bangalore Operations shared, “We are always excited to be back – and this year is even more special, because this year we celebrate our tenth year of being associated with this event. An association we feel that has gone by so fast.” Continuing he added, “Within TCS we also take fitness very seriously, and have multiple initiatives that support that vision including Fit for Life, that encourages a lot of people to clock miles. And last financial year we our Bangalore offices clocked about 2.3 million kms among all our associates in Bangalore and are confident to doubling the number with 4.6 million kms already registered.”
