Bengaluru, February 08, 2023:
Ujjivan Small Finance Bank launched Hello Ujjivan, India’s first mobile banking application with 3 V’s – voice, visual, vernacular–enabled features – to provide banking access to individuals who have limited reading and writing skills. The app is designed to instil banking habits in our MicroBanking and Rural customers who are digitally challenged.
Speaking on the launch, Mr. B A Prabhakar, Chairman of Ujjivan Small Finance Bank, said, “The launch of the mobile app represents a significant advancement in our efforts to provide our MicroBanking and Rural customers with the advanced technology and the high level of
convenience and security. We are confident that we will be able to empower our customers, towards meeting their banking needs. This application also demonstrates our dedication to promoting financial literacy and independence across all social strata.”
Speaking on the launch, Mr. Ittira Davis, MD & CEO, Ujjivan Small Finance Bank, said, “The
introduction of Hello Ujjivan reinforces our commitment to promote financial and digital
inclusion throughout the nation. As a mass market bank, we are confident that this innovation will further simplify the banking experience for individuals who are digitally inclined, but challenged.
“We will continue to focus on deploying innovative technology solutions to empower the un–
served and under–served customers to achieve financial independence ” he added.
Ujjivan SFB has developed a comprehensive digital strategy to simplify banking services
throughout India. Our digital strategy of the bank is built to bridge the digital divide between
metro vs semi urban and rural customers, who are often left out. The bank currently serves
over 72 million customers through its 600 branches across 25 states and union territories in
India. As of December 31, 2022, the gross loan book is valued at INR 21,895 cr. and the deposit
base is valued at INR 23,203 cr.
