As the exclusive coffee partner, Third Wave Coffee gears up to fuel the cricket frenzy with #WaveForRCB – bringing coffee, cricket, and fandom together through unforgettable experiences this season
Bengaluru, 21st March 2025: Third Wave Coffee (TWC), India’s beloved coffee-first QSR brand, is thrilled to announce its official partnership with Royal Challengers Bengaluru (RCB) as the team’s exclusive Coffee Partner for T20 League 2025, scheduled to begin on 22nd March. This collaboration celebrates two homegrown powerhouses that embody the vibrant spirit of Bengaluru — where BrewBold meets PlayBold. United by the fearless spirit, RCB and TWC are set to create unforgettable moments for fans this season. More than just a partnership, this is a celebration of the shared love for cricket and coffee, brought to life like never before.
All through the season, fans can expect to see this synergy come alive — from exclusive RCB x TWC merchandise drops to the thrill of discovering hidden golden tickets in select purchases, offering lucky fans a chance to win unforgettable match-day experiences. On match days, Third Wave Coffee’s signature brews will fuel fans at RCB’s home stadium, turning every sip into part of the celebration.
And the action doesn’t stop there —Third Wave Coffee cafés will transform into fan zones, screening live matches, hosting giveaways, and building immersive experiences that make every RCB match a community event.
Speaking on this bold partnership, Rajat Luthra, CEO, Third Wave Coffee, said, Cricket and coffee have a lot more in common than we think — both ignite passion, bring people together, and thrive on boldness. RCB and Third Wave Coffee are both deeply rooted in Bengaluru’s culture — where tradition meets innovation, and every day is an opportunity to brew bold and play bold. This partnership is as seamless as your favourite cup of coffee on a match day — one that feels just right. With #BrewBoldPlayBold, we’re thrilled to create memorable moments for fans through the season, where every sip and every cheer carries the same energy.”
Even off the field, coffee will fuel the bold — with a dedicated Third Wave Coffee pop-up café set up inside the RCB team room, serving handcrafted brews to players as they gear up for the game.
Echoing this excitement, Rajesh V Menon, COO, Royal Challengers Bengaluru, added, “At RCB, we are fueled by passion, dedication, and the strong bond we have built with our fans over the past 18 years. We are excited to partner with Third Wave Coffee, a brand that shares our community-driven values. Bengaluru is home to both of our brands, and this collaboration celebrates the vibrant culture of a city where cricket and coffee are a way of life.”
With #BrewBoldPlayBold as the heart of the partnership, this season is all about bringing together the worlds of coffee and cricket — two things that fuel millions every day. As RCB takes the field with fearless cricket, Third Wave Coffee will be brewing bold flavours, creating experiences that heighten the thrill of the game.
