Launches PS II limited edition bottles in five states of South India
Mumbai, Maharashtra, India 06/05/2023
Bisleri and Lyca Production strengthen their partnership with the sequel of the phenomenal Chola dynasty film, Ponniyin Selvan: II. The association will see limited-edition bottles featuring the key characters from the film played by Vikram, Aishwarya Rai, Trisha, Karthi, and Jeyam Ravi. The five-series collectible bottle will be available in five states of South India, such as Karnataka, Tamil Nadu, Kerala, Andhra Pradesh and Telangana, which will connect with moviegoers and build brand love.
The phenomenal success of Bisleri’s first association with Ponniyin Selvan created a lot of excitement among consumers. It is expected that the subsequent association with Ponniyin Selvan: II will create the same magic and strengthen brand love.
Commenting on the association, Tushar Malhotra, Head of Marketing, Bisleri International Pvt. Ltd., said, “Over the year, we have established a strong connect for Bisleri with consumers in the South India market by associating with mega-blockbuster releases through an integrated marketing campaign and limited edition bottles. We are proud to associate with Ponniyin Selvan: II to further enhance local brand love and youth connect.”
Also commenting on the association, Subaskaran Allirajah from Lyca Productions said, “We are excited to be associated with Bisleri once again for the sequel of Ponniyin Selvan: II. These limited-edition bottles further create excitement and engagement around the film amongst fans, especially the collectible series that they look to own.”
The partnership with Lyca Production will be promoted across the five Southern states through 100 self-owned moving billboards in the form of Bisleri trucks, banners and posters, digital and social media platforms. Besides, a full-fledged rollout will be marked by an official flag-off, followed by hosting a special movie screening for key partners in Chennai and Coimbatore. The limited edition bottles will be available across all general and modern trade outlets in the five Sothern States as well as online through the Bisleri @Doorstep App.
