Centre launches sale of ‘Bharat’ Atta at an MRP of Rs.27.50/Kg

 06 NOV 2023 4:15PM by PIB Delhi

The Union Minister for Consumer Affairs, Food and Public Distribution, Textiles and Commerce and Industry,   Piyush Goyal flagged off 100 mobile vans for sale of wheat flour (Atta) under ‘Bharat’ brand, today from Kartavya Path, New Delhi. The atta will be available at an MRP not exceeding ₹ 27.50/Kg.  This is the latest among a series of steps taken by the GoI for the welfare of ordinary consumers. The launch of retail sale of ‘Bharat’ brand Atta will increase supplies in the market at affordable rates, and will help in continued moderation of prices of this important food item.

‘Bharat’ Atta will be available at all physical and mobile outlets of Kendriya Bhandar, NAFED and NCCF from today and will be expanded to other co-op/retail outlets.

2.5 LMT of wheat @ Rs.21.50/kg has been allocated for Semi-Government and cooperative organizations i.e. Kendriya Bhandar, NCCF and NAFED under Open Market Sale Scheme [OMSS (D)] for converting to atta and offer it for sale to the public under ‘Bharat Atta’ brand at an MRP not exceeding @Rs 27.50/Kg.

Speaking on the occasion,Goyal said that Centre’s intervention has stabilised price of essential commodities. He said that various measures were taken in the past with regard to Tomato and Onion to cool off prices. In addition, the Centre is also providing Bharat Dal at Rs. 60 per kg through Kendriya Bhandar, NAFED and NCCF to provide relief to consumers.

He added that all these efforts have also benefitted farmers a great deal.  Goyal said that the produce of farmers is being purchased by the Centre and thereafter, is being provided to the consumers at a subsidised rate. He stressed that Centre’s intervention has led to stabilise prices of various commodities. He said that Prime Minister,  Narendra Modi has the vision to help the consumers as well as the farmers