Cuticura’s 8 Hours of Freshness You Need This Onam.

Kochi, Kerala, India — Business Wire India-Monday, Aug 24, 2026 17:46:59

Onam calls for celebrations that keep you on your feet all day. From making the Pookalam in the morning and enjoying a quintessential Sadya on the traditional banana leaf, to dressing up in your best Onakodi and meeting loved ones in the evening, the festive spirit lasts the whole day. With so much to do, feeling fresh and being in your element is the best way to soak in every moment. But between the monsoon weather, the festive preparations and the day-long celebrations, staying fresh can sometimes be a challenge. After all, you wouldn’t want your freshness to fade faster than your enthusiasm for a second serving of payasam.

This Onam, Cuticura reminds you not to compromise on the 8 hours of freshness you need to make the most of every festive moment.

1. A fresh shower after the sadya prep

Before the Sadya makes it to the banana leaf, there’s hours of chopping, cooking, frying and stirring Payasam. A rejuvenating body wash with natural ingredients helps you wash off the kitchen heat and feel ready before changing into your festive best. Think of it as your reset button between the prep and the celebration.

2. A little puff of freshness

Start the festivities feeling fresh and set the tone for the celebrations ahead. This Onam, staying fresh is made easier with Cuticura’s iconic talcum powder, now enhanced with new Fragrance Encapsulation Technology that helps lock in freshness for up to 8 hours.

So, whether you’re busy making your Pookalam in the morning or dancing your way through the Thiruvonam celebrations, you can bask in the fragrance and feel confident all day long.

Think of it as your little everyday smell-good ritual, leaving you feeling like a Priye Sundari—beautiful, fresh and ready to embrace every Onam moment. And while you’re making your Onakodi shopping list, alongside the mundu and set-saree, don’t forget to add Cuticura.

3. Roll-Ons for cheering on!

If Vallam Kali is on your Onam itinerary, you know it comes with crowds, the sun and plenty of excitement. A reliable roll-on can be your go-to for staying fresh and confident, whether you’re cheering from the stands or soaking in the action by the water’s edge.

4. Pookalam Done? Lather, Rinse, Refresh

Onam mornings start early, often with you sitting outdoors and carefully arranging flowers for the Pookalam before the sun gets too high. It’s a beautiful ritual, but with the heat and humidity, things can get a little sweaty.

A glycerine soap with a comforting fragrance can be perfect for a quick, refreshing wash before the celebrations begin.

5. Fresh & clean hands before you dig in

An Onam Sadya is best enjoyed with your hands. With everything from sambar to payasam making its way onto your banana leaf, a good handwash helps keep your hands clean and ready to dig in.

This Onam, freshness isn’t an afterthought—it’s part of the celebration. As we welcome Mahabali and celebrate the joy of togetherness, let’s also make room for lasting freshness that helps you feel your best and makes every moment of the festivities even more special.