MUMBAI, Feb. 27, 2020 — Godrej Locks, a brand synonymous with trust, quality, and safety, collaborated with ADND, a prominent architecture and interior design firm, for a unique installation at the recently held Godrej L’Affaire – a one-day curated experience to define future lifestyle trends. The installation endorsed home safety with a message that encouraged people to bring a lifestyle change and become the ‘Agent of Safety’.
In November 2019, Godrej Locks kick-started #AgentOfSafety campaign on the first-year anniversary of #HarGharSurakshit, India’s biggest public awareness campaign by the brand to make citizens home safety conscious. Through #AgentOfSafety campaign, the brand aims to drive behavioural change towards home safety. The design of the installation was envisioned keeping in mind the #AgentOfSafety campaign.
On this occasion, Mr. Shyam Motwani, Executive Vice President and Business Head, Godrej Locks, said, “Godrej L’Affaire is a premium platform in the space of luxury & lifestyle and a great opportunity for us to reach out to people to create awareness of home safety. Our idea was project safety as the heart of every home. We are thankful to ADND who collaborated with us to conceptualize and design the installation endorsing the message of home safety successfully. Through this initiative, we want more and more people to commit themselves to become #Agentsofsafety and pledge to pay attention to the safety of their homes.”
Anand Menon of ADND, said, “We tried to create a simple yet intriguing design keeping in mind the ‘agent of safety’ initiative by Godrej Locks. The giant wire-mesh heart located in the centre of the installation represents all mankind and the value we attach to our lives. The idea was let visitors walk into the installation and experience a safe and secure space alongside the heart.” The peripheral boundary of the installation was characterized by a three-dimensional L shaped screen panels that defined the entry and exit points of the installation. The panels were formed by a cluster of extruded boxes that were shaped like the generic profile of a house. The variable size and depth of the boxes created a dynamic visual that engaged the visitor from the outside. The aesthetics were further enhanced by lighting the panels with a continuous floor LED strip and an illusion of height was achieved by cladding the ceiling with a mirror film.
With the expertise and thought-provoking cause in hand, Godrej Locks & ADND partnered to showcase an installation in line with the lifestyle quotient of Godrej L’Affaire. Conceptualised and designed by ADND, the installation recognised and celebrated home safety being central to our lives. In order to make the installation interactive, visitors at Godrej L’Affaire got to make agent of safety themed bobble heads personalized with actual image of their face.
