CINCINNATI–(BUSINESS WIRE)–Home Made Simple™, a lifestyle brand with a mission of helping families to create homes they love to live in, made its debut 15 years ago as an online newsletter and then an Emmy-award winning series on the OWN Network, announced today the launch of its new plant-based product line.
Designed with over 15 years of consumer research, the line includes a hand soap, dish soap, multi-purpose cleaner, laundry detergent, and fabric softener. All the bottles are 100% recyclable and both the laundry detergent and fabric softener bottles are made from 25% or more post-consumer recycled plastic.
Blended with plant-based ingredients that are effective, the new Home Made Simple product line has everything you need to get the job done and nothing that you don’t. The laundry detergent has been formulated to fights stains, even in cold water, yet is gentle on skin. Free of gluten, parabens, phthalates, phosphates and dyes, the collection gently cleans for homes and is available in three refreshing scents: Rosemary, Lavender and Lemon.
Home Made Simple is partnering with Laila Ali, host of the Home Made Simple television show on OWN Network. “I am excited to continue my partnership with Home Made Simple as they expand into offering consumers a line of naturally inspired, plant-based cleaning products,” said Ali. “As the host of Home Made Simple’s TV show, I meet a lot of families across the country that want products in their home that they can trust and, as a mom, I feel the same way. Home Made Simple has created this line for people just like us who are looking for an effective clean they can feel good about.”
Home Made Simple has been designed to meet EPA Safer Choice and USDA Standards with up to 95%* of the formula’s ingredients being plant derived and offering solutions for the home that are effective and affordable:
- MULTI-PURPOSE CLEANER ($3.99)
- Delivers superior shine and is tough on dirt and grime. No residue also means no chemicals left behind for families.
- 80% of ingredients are plant derived*
- Scents: Lavender, Lemon, Rosemary.
- FOAMING HAND SOAP ($2.99)
- 85% of ingredients are plant derived*
- Scents: Lavender, Lemon, Rosemary.
- DISH SOAP ($3.99)
- Tough on grease.
- 95% of ingredients are plant derived*
- Scents: Lavender, Lemon, Rosemary.
- LAUNDRY DETERGENT ($3.99 for 40 fl oz / $9.99 for 100 fl oz) and FABRIC SOFTENER ($3.00 for 34 fl oz / $8.99 for 103 fl oz)
- Gentle on skin and free of dyes
- Detergent is 75% plant based*; Softener is 70%*
- Cleans in cold water
- Detergent Scents: Lavender, Unscented / Softener Scent: Unscented
