The Real 8K has finally arrived! LG TVs take the TV market by surprise, offering
innovative designs and features for viewers of cinema, sports and gaming!
BENGALURU, SEPTEMBER 22, 2020: LG Electronics (LG), the world leader in OLED TVs, is raising the bar again in 2020 with 8 new LG OLED models led by two new series – an art-inspired GX Gallery series available in 77 and 65-inch class and the Real 8K 88- inch ZX series. Its unique self-LIT pixel technology makes it indispensable in the high-end/ premium TV category.
The whole new range of 8K and 4K LG OLED & NanoCell TVs are designed to deliver stunning picture quality and innovative design with upgraded performance and artificial intelligence-enabled features that bring movies, sports and video games to life like never before imagined.
At the heart of latest Real 8K TVs are a number of advanced core technologies, most notably the new α (Alpha) 9 Gen 3 AI 8K Processor. This advanced processor leverages upgraded processing power and artificial intelligence deep learning algorithms to improve on LG’s renowned picture quality, even upscale existing 4K content and enable a host of specialized features for various types of content including movies, games and sports, taking the user experience to new heights.
The Real 8K models, delivering four times more detail than 4K TV, exceed the strict requirements established by the Consumer Technology Association’s (CTA) official industry definition for 8K Ultra HD TVs. The 88 -77 & 65-Size LG models also surpass the measurement criteria recommended by the International Committee for Display Metrology and are among the first to earn the new CTA 8K Ultra HD logo.
LG OLED / NanoCell TVs deliver real 8K resolution, the highest in its class. Contrast modulation is an important parameter for showing real 8K resolution. A lack of Contrast Modulation means that some on-screen images will lack sharpness or clarity. It’s most noticeable when looking at high-frequency edges. Also, using deep learning algorithms, LG 8K TVs transforms 2K or 4K content into the most life-like 8K picture by enhancing detail and definition.
LG’s 2020 premium TVs flaunt unique, innovative designs that integrate effortlessly with any home decor. The all-new minimalist Gallery Series comes in the most elegant wall mountable designs with an ultra-thin form factor. Paired with an included specially-designed wall mount, these 65 and 77-inch class models hang completely flush fit on the wall, providing a dramatic appearance, transforming the OLED into a piece of art.
The 2020 OLED line-up will also include the newer versions of the two popular OLED series CX, BX. Size 77 in CX only, 65 and 55-inch class sizes, continuing its unparalleled picture & sound quality.
Commenting on the occasion, Hak Hyun Kim- Director – Home Entertainment – LG Electronics India said, “With a legacy of over 23 years of serving millions of consumers, we are strongly committed to the Indian market. Our constant endeavor is to develop products that are in line with the needs and aspirations of the consumers. With a strong manufacturing base in India and huge R&D team, the 2020 TV portfolio is designed keeping consumers at the core of innovation. We are confident our new television line-up will help immerse the viewing experience like never before. We have been manufacturing TVs in India & proud to present a new TV series which is also MADE IN INDIA. “
Gireesan Gopi – Business Head – Home Entertainment – LG Electronics India, said, “The consumers today have evolved, they are looking for more than just a display
device. LG being a full range place in the television segment has been catering to the needs of these evolving consumers. During pandemic under lockdown when consumer were at Home, TV were prime mode of entertainment. These days consumer Changed / Learned/Shift
- Linear Broadcasting to OTT / Small Screen to Large Screen /1 TV to Multiple TV
- Non Smart to Smart / Connectivity, Smart AI & IOT.
The 2020 range of televisions by LG come loaded with powerful new features, making it the perfect choice for watching sports, playing video games and binge watching your favorite show or movie.
The promise of LG OLED TVs this year is to deliver the 4S to its customers – Sharp Picture, Speedy Response, Smooth Motion & Slim Design
