KLIA, 10 January 2024 –
Malaysia Aviation Group (MAG) today unveiled the new ground uniform for frontliners of its ground-handling arm, AeroDarat Services (ADS), symbolising a significant step as it embraces modernity into its design, while maintaining tributes to Malaysia’s cultural roots.
The new uniforms were unveiled at a launch event held at KLIA Terminal 1 which was graced by Her Royal Highness Tengku Permaisuri Selangor, Tengku Permaisuri Hajah Norashikin.
The newly introduced ground uniform seamlessly combines style and practicality with a focus on diversity, to suit ADS’ role in serving a range of aviation services for all airlines under MAG, as well as foreign carriers flying into domestic airports in Malaysia. The uniform collection encompasses a tailored three-piece suit, with skirt or trouser options for women; made with breathable and easy-to-care fabric, prioritising comfort and convenience. This flexibility ensures that the frontliners can carry out their duties with confidence, pride, and warm hospitality, shaping the experience of our guests at the airport. As the frontline teams manage duties in both above-the-wing and below-the-wing operations, the lightweight blazer offers versatility, allowing easy removal while retaining a professional appearance, adapting to the specific nature of their tasks. The bold classic navy-blue colour scheme aligns with MAG’s brand essence, with the blazer featuring an intricate ‘songket‘ design which harmoniously blends the country’s rich cultural heritage with the uniform’s contemporary flair.
Datuk Captain Izham Ismail, Group Managing Director of MAG, said, “The new ADS ground uniform symbolises our commitment to professionalism and equality, while also appreciating Malaysia’s vibrance and culture with the inclusion of the songket motif embedded in the design. It is also a celebration of our internal talents, as the uniform was specially designed by the creative young minds in MAG, encapsulating the unity and creativity that will propel our organisation forward.
While we know change is an inevitable part of our progress, what remains unwavering is our commitment to delivering the unique essence of Malaysian Hospitality. This is deeply engrained in our DNA and into every facet of our operations, ensuring that our guests continue to experience the familiarity and warmth that defines our brand.”
In addition to the new uniform, MAG also unveiled its first-ever ground staff handbag and clutch which are repurposed from the previous kebaya uniforms. This noteworthy step not only underscores the Group’s commitment in embedding sustainable practices in its operations, but also symbolises a celebration to the organisation’s historical journey.
The launch event was held in collaboration with HABIB Jewels and TudungPeople, underscoring MAG’s commitment to supporting and empowering local talents and brands.
