Bengaluru, 26th August 2026: Shoppers Stop, India’s leading premium fashion and beauty destination, today announced the launch of STOP × Peter England, a Shoppers Stop Exclusive Collab, marking a significant new chapter for its iconic menswear label. Through this strategic collaboration with Peter England, one of India’s most trusted menswear brands, STOP Menswear embarks on a new journey that combines timeless style with contemporary design for the modern Indian man.
Built on the shared legacy of two brands that have shaped men’s fashion in India for decades, STOP × Peter England brings together STOP by Shoppers Stop’s understanding of evolving consumer preferences and Peter England’s expertise in crafting accessible, quality menswear. The result is a thoughtfully curated collection that offers versatile wardrobe essentials designed for work, and celebratory occasions.
The collaboration marks the transition of STOP Menswear into a dedicated association with Peter England, creating a refreshed proposition that blends classic craftsmanship, contemporary styling and dependable quality. STOP × Peter England’s newest collection will be available across 53 Shoppers Stop stores nationwide, offering customers an elevated shopping experience backed by the strengths of both brands. Subsequently, this exclusive collection will be rolled out across all the stores pan-India.
Commenting on the launch, Kavindra Mishra, Customer Care Associate, MD and CEO Shoppers Stop, said: “For decades, STOP has been an integral part of Shoppers Stop’s fashion journey and has earned the trust of millions of customers. As consumer preferences continue to evolve, we wanted to reimagine the brand for the next generation. Our collaboration with Peter England brings together two iconic names in Indian menswear to deliver exceptional quality, contemporary style and greater value for our customers. We are delighted to introduce STOP × Peter England and look forward to this exciting new chapter.”
Commenting on the launch, Vishak Kumar, CEO of Aditya Birla Lifestyle Brands Limited added: “Our association with Shoppers Stop is over two decades long. As we looked at ideas to serve more customers together, one powerful thought started growing on us – the idea of building a dedicated super-value collab line from Peter England for the Shoppers Stop customer. At Peter England, it required us to understand the nuances of this consumer which has inspired a value packed offering designed to meet their needs. The outcome is a line that packs world class quality at prices that we hope will delight the Shoppers Stop customer.”
The collaboration was officially unveiled at Shoppers Stop, Orion Mall, Bengaluru, in the presence of senior leadership from Shoppers Stop and Peter England, celebrating the coming together of two legacy brands with a shared vision of redefining contemporary menswear.
The STOP × Peter England collection features a contemporary range of formal men’s wear designed with an emphasis on quality, comfort and modern fits. The collection reflects the changing lifestyles of today’s Indian consumer while staying true to the trusted heritage of both brands.
