MUMBAI, India, Oct. 11, 2022 /PRNewswire/ — PARCOS announces its partnership with NorthEast United Football Club (NEUFC) owned by Bollywood star John Abraham today. PARCOS was represented by its CEO Mr. Biju Antony and Phiroza Abraham, Director had represented the NEUFC. PARCOS will be the Official fragrance partner for NEUFC during the 9th Indian Super League (ISL) this season during all their matches.
PARCOS is a dominant leader in the luxury beauty category with a vast range of luxury fragrance brands, most of which have specific lines that fit the category of ‘Sporty‘ fragrances, which have more citrus, aquatic, refreshing and light notes. Sports plays a vital role in India and football has gained tremendous popularity over the years. Football players are great influencers and are a perfect association for PARCOS, keeping in mind their range of fragrances which is such an integral part of feeling fresh and positive before, during and after the game.
“We are thrilled to partner with PARCOS, a leader in the luxury beauty industry. Smelling nice and fresh after training is always of great importance, so this is a great fit for us as an organization as well as for the players, who are extremely excited about it too. Looking forward to a fresh season ahead!” says John Abraham, Owner NEUFC.
“As leaders in the luxury beauty industry, we at PARCOS are always looking at unique associations with organizations across diverse industries and platforms who we can partner with. This is a first-of-its-kind association for us in the Sports category and we are elated to partner with NEUFC for their upcoming ISL season,” says Biju Antony, CEO & Executive Director, Baccarose Perfumes & Beauty Products Pvt. Ltd.
