Partnership underscores commitment to ethical standards, AI-era visibility, and collaborative industry growth
MUMBAI, India, June 8, 2026 /PRNewswire/ — Leading global press release distribution platform PR Newswire today announced its Affiliate Membership with Public Relations Consultants Association of India (PRCAI), India’s premium communications body.
Through this partnership, PR Newswire will participate in PRCAI’s industry forums, thought leadership platforms, and Industry discussions, while contributing to initiatives that strengthen professional standards and elevate best practices across the sector.
“India’s communications industry is at a pivotal moment, shaped by digital transformation with AI-driven visibility, and evolving stakeholder expectations. Our partnership with PRCAI is a step towards achieving this and strengthening the network for faster and better results,” noted Winston D’Souza, Business Head, PR Newswire India.
This collaboration was lauded by Amit Yadav, Business Head, PR Newswire India, too. “Our affiliate membership with PRCAI reflects our commitment to supporting industry dialogue, enabling knowledge exchange, and contributing to the professionalization of PR and corporate communications in India,” he said.
This partnership will allow PR Newswire to:
- Become a practicing member of the Client–Consultancy Partnership Charter;
- Publish and showcase thought leadership content via PRCAI channels;
- Create speaker and engagement opportunities at PRCAI flagship initiatives and in industry reports;
- Allow exclusive/subsidized access to trainings and learning programs, masterclasses, and HR forums;
- Have a key presence on the PRCAI website, and connect to 180+ member network.
Winston D’Souza & Amit Yadav jointly head PR Newswire India and have been instrumental in the market expansion and financial performance. Both have spent over 15 years with PR Newswire, playing a key role in strengthening and growing the brand’s presence in India.
By decentralizing executive decisions and doubling leadership oversight, the co-leaders have successfully scaled core operations, unlocked innovative revenue streams, and fostered a high-performance culture. Their unified direction has not only accelerated compound annual growth but also solidified the company’s position as a resilient industry leader in the press release distribution space.
