PVR INOX IN PARTNERSHIP WITH CGR CINEMAS LAUNCH THE FIRST ICE THEATERS® FORMAT IN SOUTH INDIA

~Opens the immersive technology format in PVR Superplex, Forum South Bengaluru, Kanakapura Road, with the release of The Equalizer 3~

 Bengaluru, September 1, 2023: PVR INOX, the largest and the most premium cinema exhibitor in India has today announced the opening of its premium ICE THEATERS® auditorium in its 12-screen Superplex at Forum South Bengaluru, Kanakapura Road, Bengaluru. This is the third ICE THEATERS® auditorium in the country after launching the first two in Delhi and Gurugram.

The state-of-the-art ICE IMMERSIVE® technology is a sensorial experience that features LED panels on each side of the auditorium, in order to fill the moviegoer’s peripheral vision with supplementary ambient colors and shapes and therefore complement the action on the main screen. The exclusive panels placed on each side of the auditorium create a spectacular visual atmosphere through dynamic shapes and colors and allow the audience to watch movies in total immersion. The LED panels do not show a continuation of the action, but project these shapes and colors that are in line with the visuals.

While the ultimate visual experience is enhanced through 4K Projection and Real D 3D with maximum image quality, the optimal audio playback comes alive with Dolby Atmos®.  ICE Theaters® offers much more than technological excellence with visual comfort made visible through curved rows providing ideal orientation towards the screen. The ICE THEATERS® auditorium at PVR Superplex has a seating capacity of 237 and comprises of classic, prime and recliner seats.

Mr. Ajay Bijli, Managing Director, PVR INOX Limited said, “We are happy to expand the presence of the
ICE THEATERS® screen in South India after our initial foray in Delhi and Gurugram. India is one of the largest and fastest-growing film markets in the world, with a huge and diverse audience base. Hence, we need to continually innovate to meet the changing preferences and expectations of Indian moviegoers. Through the introduction of premium experiential formats, we are able to give access to the best of global standards of cinema experience to audiences in India. After launching the globally acclaimed format in India, ICE Theaters will not only be able to present Hollywood or English films, but also showcases Indian films in various languages to viewers in India”.

ICE THEATERS® has released over 120 titles in their ICE IMMERSIVE® format till 2022, in partnership with all Major Hollywood Studios with Warner Bros’s THE BATMAN, FANTASTIC BEASTS: THE SECRETS OF DUMBLEDORE, Sony Pictures’s UNCHARTED, MORBIUS, Lionsgate’s MOONFALL, Universal Studios’s AMBULANCE, JURASSIC WORLD DOMINION, Paramount Pictures’s SCREAM, SONIC THE HEDGEHOG 2, TOP GUN: MAVERICK, and Walt Disney Studios’ DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS, LIGHTYEAR, AVATAR: THE WAY OF WATER.

In 2023, it has released 20 titles including GRAN TURISMO, BARBIE, Mission: Impossible – Dead Reckoning Part One, THE MEG 2, INDIANA JONES, ELEMENTAL, FLASH, TRANSFORMERS RisE OF THE BEASTS, SPIDERMAN, FASTX, GUARDIANS OF THE GALAXY, SUZUME, MARIO BROS, JOHN WICK, SHAZAM, CREED III, QUANUMANIA, ASTERIX & OBELIX. Forthcoming Titles include THE EQUALIZER, THE CREATOR, THE EXORCIST: BELIEVER, NAPOLEAN, AQUAMAN AND THE LOST KINGDOM, WONKA.

Indian Movies released include PATHAAN, BHOLAA, ROCKY AUR RANI KI PREM KAHAANI with forthcoming titles being JAWAN, SALAAR, TIGER 3 and DUNKI.

Mr. Guillaume Thomine Desmazures, Managing Director at ICE THEATERS®, added “We expanded in India as part of our global strategy to bring the innovative and immersive cinema format to different regions and markets. PVR INOX is the largest film exhibitor in India and is known for its innovation and excellence in cinema exhibition. The collaboration with them gives us the opportunity to reach new audiences. We are delighted to work with Indian Studios to make their titles more immersive with enhancement of dynamic and colorful contents. We are confident that moviegoers in the South of India will be impressed by the enhanced visual and auditory experience. ICE THEATERS® is an exciting and promising cinema format that has the potential to revolutionize the movie-watching experience in India”.