The brand expands its Retail Footprint with the launch of its 18th store in India.
Bengaluru, February 2024: Rare and Basics (R&B), a fashion brand under the Apparel Group, has inaugurated its sixth store in Bengaluru. Located at HSR Layout, this new outlet marks the 18th retail establishment for R&B in India.
This opening emphasizes and further builds on R&B’s commitment to strengthen its presence and fulfill the growing fashion demands of Indian consumers. The newly opened large-scale store has a bright interior with segments for men, women, and children. The space is designed to appeal to a range of age groups and offer affordable apparel to Indian shoppers.
Spanning a spacious 12,000 sq.ft, the store at HSR Layout, Bengaluru stands as a testament to R&B Fashion’s reputation for trendsetting. It offers a curated selection, merging international runway hits with versatile everyday fashion. Catering to children, women, and men, the range extends to fashion apparel, footwear, beauty, toys, and accessories. True to R&B’s core values, the store advocates diversity and body positivity, by offering styles in a vast array of sizes.
Apparel Group launched R&B in October 2012 and opened its first retail store at Muscat Grand Mall in Oman. In India, R&B is currently present in Kozhikode (Kerala), Kochi, Ahmedabad, Hyderabad, Bengaluru, Mangalore and Mysore. It currently operates over 123 stores across seven countries including India, Oman, UAE, Qatar, Bahrain, Kuwait, and Saudi Arabia.
Abhishek Bajpai, CEO of Apparel Group India, said, “Our new flagship store in HSR Layout, Bengaluru is more than just a retail space; it’s a commitment to our customers. As Bengaluru continues to be pivotal in our growth strategy, this launch aligns perfectly with our plans for R&B’s expansion in India. Our homegrown brand is ready to delight customers with its exceptional blend of style, quality, and shopping comfort”.
