Reliance Retail Acquires Kelvinator: Forging a New Era in India’s Consumer Durables Market

Mumbai, July 18, 2025: Reliance Retail today announced a landmark acquisition of Kelvinator,
a strategic move poised to significantly amplify its leadership in India’s fast-growing consumer
durables sector. This acquisition is a testament to Reliance Retail’s unwavering commitment to
shaping the future of the consumer durable sector in India by delivering unparalleled value and
choice to consumers, nationwide.
Kelvinator, a brand synonymous with trust and innovation for over a century, pioneered electric
refrigeration for home use globally. In India, it achieved iconic status in the 1970s and 80s with
its memorable tagline, “The Coolest One,” and continues to be revered for its cutting-edge
technology, superior performance, enduring quality, and exceptional value.
This acquisition strategically aligns with Reliance Retail’s vision of democratizing aspirational
living. By integrating Kelvinator’s rich legacy of innovation with Reliance Retail’s expansive and
unparalleled retail network, the company is set to unlock substantial consumer value and
accelerate growth in the rapidly expanding premium home appliances market across India. This
synergy will ensure that high-quality, globally-benchmarked products are accessible to every
Indian household, enhancing their daily lives.
“Our mission has always been to serve the diverse needs of every Indian by making technology
accessible, meaningful, and future-ready,” stated Isha M Ambani, Executive Director, Reliance
Retail Ventures Limited (RRVL). “The acquisition of Kelvinator marks a pivotal moment,
enabling us to significantly broaden our offering of trusted global innovations to Indian consumers.
This is powerfully supported by our unmatched scale, comprehensive service capabilities, and
market-leading distribution network.”
With Kelvinator now firmly integrated into its formidable ecosystem, Reliance Retail is
strategically positioned to accelerate category growth, deepen consumer engagement, and
unlock substantial long-term opportunities within India’s dynamic consumer durables market. This
move reinforces Reliance Retail’s ambition to not only anticipate but meet the evolving demands
of the Indian consumer, solidifying its position as the undisputed leader in the retail landscape