SALUD, in spanish, means ‘Celebration of Life’, and the brand is all set to change the way people celebrate life, with the launch of the first ever ready to drink Gin & Tonic range in India. Salud positions itself as a lifestyle brand, whose priority is to bring premium quality, at affordable pricing, for all age groups and lifestyles. Salud makes an entrance with G&T 2.0; a mixture of sophistication and freshness. With a strategic, yet subtle breaking of gender assignment to RTDs, Salud is a game changer, targeting a much wider bracket of the alcohol drinking demographic.
Salud launches G&T 2.0 with its first three flavours- Original, Cucumber, and Lavender.
Original- Salud retains the original classic way that Gin is consumed with resplendent English Juniper, and the effervescence of Indian Tonic. The fresh flavor can transport and gives the most versatile drinking experience.
Cucumber – Retaining the original formula, Salud has skilfully crafted the beverage with succulent English cucumber, and Indian tonic to offer an invigorating experience.
Lavender – Aromatherapy in a bottle, this fine beverage with subtle French Lavender, together with the Indian Tonic, and English Juniper, results in an equally distinctive and sublime flavour.
With a vision to be boundless and global, Salud brings alcoholic beverages, and soon, non-alcoholic beverages, as well as craft spirits that encapsulate a healthy balance of fun, class, and ease. Through the executions of being an aspirational brand, Salud also brings merchandise, and musical experiences under the titles of Salud Live and Salud Sessions.
Speaking on the occasion, Ajay Shetty, the founder-director of Salud Beverages Pvt. Ltd said, “We are a brand with the desires to create a distinct identity with our products. We want to innovatively impact the alcoholic, and non-alcoholic beverage landscape alongside being unique. The care, passion and attention to detail with which we have created Salud, we are confident to soon transform into a global Indian lifestyle brand.”
Prasad Vanga, Advisor and Investor to Salud & Founder and CEO of Anthill Ventures shared his experience, “From the very beginning we saw great potential in the brand, and the people behind it. They are hardworking and driven individuals. With so much passion, and belief in their products, adding to a portfolio that is so diverse, we are excited to finally introduce Salud to the world.”
Meanwhile, Rana Daggubati, a serial entrepreneur-actor & advisor and investor at Salud, shared his excitement and said, “I have worked with startups through the many years, across various domains. This enables me to understand the process of nurturing and growing a business from scratch. When Salud approached me with their vision, long term plan, brand ethos, & product portfolio, it was an easy decision to make.”
Salud promises us a new beginning, a fresh life, with a 2.0 update! And given the year people have had, maybe a little G&T is exactly what they need!
