Syngenta Group gets a new brand identity today

Basel, October 30, 2020

• The formation of Syngenta Group on June 18, 2020 marked the creation of a new leader in agricultural technology and innovation.
• Syngenta Group unites the strengths of its four Business Units – Syngenta Crop Protection, Syngenta Seeds, ADAMA, and Syngenta Group China – under one umbrella.
• The new brand identity launched globally today will be used for communication on behalf of the Group as well as Group-wide internal communications. The distinctive customer-facing branding of Syngenta Crop Protection, Syngenta Seeds and ADAMA remains unchanged.
• Syngenta Group’s new logo and visual identity represents the vibrancy, wonder and abundance of the four elements that enable agriculture: Water, earth, plants, and sunlight.
• The four leaves of the Syngenta Group logo are a strong link to the four seasons that shape agriculture in most parts of the world.
• Fresh new colors signal the innovation power, pioneering spirit, and digital capability of the Group.