NEW DELHI, Sept. 28, 2019 — To raise awareness of its safety processes as well as technology enabled safety features and to ensure that riders effectively use these during trips, Uber, the world’s largest mobility platform, has launched a two-month long ‘Safety Never Stops‘ campaign in five different languages across India.
During the campaign, Uber will reach out to its consumers through a 360 degree amplification plan covering print, radio, digital, social and other channels to ensure greater awareness of its safety features.
Uber’s latest safety marketing campaign will also unveil an innovative and powerful in-ride briefing video to highlight various safety features hosted within the Uber app in India, like call anonymisation to protect the privacy of riders; comprehensive background checks of drivers; reminders to Check Your Ride before boarding; Share Trip for one’s peace of mind; 24/7 Safety Helpline for any urgent assistance during the trip; and insurance for riders.
