San Francisco, United States:
Marketing Campaign Featuring Players of the U.S. Women’s National Team
Unveils Global Team Visa Roster and Presenting Partner of the Player of the Match for FIFA Women’s World Cup™
Heading into the FIFA Women’s World Cup France 2019™, Visa (NYSE:V) today announced an expanded commitment to women’s soccer, leveraging the brand’s sponsorship platform to inspire women athletes amidst the global gender equality and women’s empowerment movement.
Visa announces Five-Year Partnership with U.S. Soccer Federation in Support of U.S. Women’s National Team, Presenting Sponsor of SheBelieves Cup (Photo: Business Wire)
“Sport presents a huge opportunity for women to pursue their dreams on and off the field,” said Lynne Biggar, chief marketing and communications officer, Visa. “Women make the vast majority of consumer purchases and start millions of small businesses a year. By making a substantial investment in women’s initiatives, including soccer, Visa is celebrating this powerful global force.”
