Hong Kong, 24 November 2018
2 years after launching FTV UHD at 50fps (frames per second) in HEVC and 20 megabytes bandwidth requirements, FTV has launched a more commercially attractive high quality standard: FTV 4K+.4K+ comes in Full UHD 3840×2160 resolution at 25fps HEVC codec, requiring less than 10 mbps.With the 4K+ solution, FTV offers an optimized bandwidth consumption of 10 mbps instead of 20 mbps for other UHD.
After extensive tests, studies and viewer surveys, it’s clear that the new 4K TV-sets produced after 2017 with improved component chips and FTV proprietary video-profiles, FashionTV viewers found positive, appreciable differences between UHD at 50fps and 4K+ at 25fps. The classic UHD at 50fps is very sharp and artificial with a digital feeling. It has 8 times more of the information than traditional HD has, while FTV 4k+ has 4 times HD information on the same TV screen.
Viewers reported experiencing a more relaxed state while seeing a normal 25fps due to usual, comfortable incoming visual information amount. In many viewer reviews, it was noted that many consumers decided to switch back to 25fps intentionally to have a more comfortable and relaxing 4K+ TV experience. In addition, many OTT services face network overloads, which make UHD in 50fps a difficult experience (frame drops and annoying buffering). This occurs much less with 4K+ as only half bandwidth is required and is easier to buffer. FTV is offering the delivery via Apstar 7 Satellite or ZIXI IP Protocol, ftv.com and FTV+ apps worldwide.
Various operators welcome this new technology as the bandwidth requirement is similar to HD, but the viewers will experience and enjoy the 4K+ in 25fps mode which is 4 times better quality for nearly same price.