Church Street SOCIAL turned into a mini-Hurrypur with creators, cricket aficionados, and an interactive experience centered around the speed of digital payments
BENGALURU, India, May 28, 2026 /PRNewswire/ — As part of its ongoing Hurrypur Campaign and its partnership with Royal Challengers Bengaluru as its Official Payments Partner for the T20 Season, Navi UPI brought its world of Hurrypur right here to Bengaluru in an impressive takeover of Church Street SOCIAL. The takeover saw more than 500 attendees turn out for the one-of-a-kind event, which featured creators, cricket fans, and the vibrant community of Bengaluru coming together.
The entire venue was completely transformed to give people an experience of what it’s like to be in Hurrypur- a world known for its speed. This was reflected through various elements, ranging from the branding, experiential zones with activities like live face painting, on the spot photo printing, treasure hunts, and more!
Several notable personalities and creators like Avanish Hegde, Harshith Chajjed (Cricket Matchas), Nitin Zequria, and Andrew Wilson also made an appearance during the event, making the experience even more interactive for fans.
During the night, guests indulged in a series of cricket-related contests and giveaways amid a full-fledged Hurrypur experience. Thus, the brand continued its campaign from digital spaces to the streets of Bengaluru for its first-ever live event in the city.
Navi UPI’s ongoing Hurrypur campaign, which saw similar success last year, continued to expand its universe with this integrated activation event in Bengaluru.
Event Highlights:
- More than 500 people witnessed the event
- The entire Church Street SOCIAL turned into a Hurrypur universe
- Interactions and engagements with creators
- Game, contest, and giveaway sessions related to cricket
- Immersive brand experience celebrating speed and seamless digital payments
