Myntra Beauty reveals it’s curation of trends and selection for the Wedding Season, across ~ 1 lakh products and ~2,000 brands
– This campaign, centered on weddings, brings to life the festivities of the season and Myntra’s beauty offerings for all your wedding needs
Bengaluru, November 09, 2024: As the wedding season festivities begin, Myntra, one of India’s leading fashion and beauty destinations, has partnered with Bollywood’s leading actor Anushka Sharma to unveil a stunning new campaign. The vibrant ad film captures the essence of Indian weddings, showcasing six captivating makeup looks curated for every wedding occasion, from the intimate haldi ceremony to the grand reception. Anushka Sharma, a style icon herself, guides viewers through each look, inspiring viewers to let their beauty shine. Whether it’s the radiant bride, the glamorous sister, or a stylish guest, Myntra Beauty offers a plethora of products to help create a flawless look.
To further enhance the shopping experience, Myntra’s innovative Virtual Try-On feature allows users to experiment with 6 different full makeup looks virtually. With its vast selection of beauty products from top brands and personalized recommendations, Myntra is the one of the ultimate destinations for every wedding need, from hair, to skincare and beauty.
The Six Signature Looks:
Blushing Red: A flawless base, a statement red lip, and a soft blush.
Smokey Espresso: A smoky eye with a touch of metallic and a bold lip.
Extended Liner: A dramatic winged liner, defined brows, and a soft pink lip.
Radiant Sunkissed Look: A sun-kissed look with golden bronze eyes and nude lips.
Chrome Lids: A bold chrome lid with a smoky edge.
Monochromatic Bronze: Golden bronze eyes, defined with fluttery mascara-laden lashes and defined brows.
Myntra’s first of its kind full makeup looks Virtual Try-On feature revolutionizes the beauty shopping experience. With this industry leading feature, customers can experiment with various products simultaneously, including foundation, eyeshadow, lipstick, and blush, and see personalized looks. This innovative tool allows users to visualize how different products will look on them when applied together, boosting confidence and making informed purchasing decisions. The Virtual Try-On feature, which originally enabled users to try one product at a time, enabled a 1.5X increase in product consideration and a remarkable 2X boost in conversion rates, underscoring technology’s effectiveness in enhancing customer engagement and satisfaction.
About the Ad Film:
Set against the vibrant backdrop of a lavish Indian wedding during the sangeet ceremony, Anushka Sharma guides viewers through enchanting moments, showcasing diverse makeup styles. From the bride’s sister, with a glossy look playfully swiping the groom’s shoes, to Maasi ji’s retro winged eyeliner, and the bride’s best friend in a bold metallic finish, the campaign highlights how each look tells a unique story. The film culminates in the bride’s stunning monochrome entrance, captivating everyone. Additionally, Anushka goes on to invite viewers to discover their perfect wedding look using Myntra Beauty’s Virtual Try-On feature, allowing exploration of personalized styles tailored to enhance their unique beauty.
Agency: Toaster
Chief Creative Officer, Toaster India: Ira G
Managing Director, Toaster India: Bhawika Chhabra
Director: Arunima Sharma
DOP: Mitesh Mirchandani
Photographer: Rahul Jhangiani
Producer: Siddhant Malhotra
Production House: Baqsa Productions
The platform’s beauty catalogs an extensive selection of over 100,000 products from more than 2000+ brands, including over 200 international names like M.A.C, Estee Lauder, Laura Mercier, among others. Myntra also offers over 250+ D2C brands like Deconstruct, Nat Habit, Chemist at Play, and Earth Rhythm.
On the launch of her new ad film with Myntra, Bollywood actor and Brand ambassador, Anushka Sharma, said, “I’m happy to be part of Myntra Beauty. Filming the advertisement to highlight how Myntra celebrates individuality was a great experience. I can’t wait for everyone to discover all that Myntra Beauty has to offer this season!”
Speaking on the launch of the ad film, Abhishek Gour, Director, Brand and Digital Marketing, Myntra, said, “As we enter the vibrant wedding season, we are excited to launch our latest campaign, showcasing a stunning array of beauty products designed to make every celebration extra special. At Myntra Beauty, we’re dedicated to providing convenience and personalization through innovations like the Looks Virtual Try-On feature, helping our customers discover products that suit their unique style. This campaign embodies our commitment to making beauty more accessible and engaging for all. We are proud to have Anushka Sharma as our brand ambassador, whose elegance and authenticity continue to enhance the impact of our partnership.”
Ira G, Chief Creative Officer, Toaster India, commented, “If there is one thing more important than the food served at weddings, it’s the looks that are served. Everyone wants to look their best and we wanted to bring alive just how fun it can be. With Myntra’s Virtual Try On, experimenting with different looks becomes more fun and less intimidating. The campaign hopes to inspire absolutely everyone from the bride to her friends and relatives to look their best.”
