Shruti Haasan, Pan Indian film actress, musician, youth icon, launched parcos.com at a media event held in Bangalore
Parcos, the beauty of luxury, now launches Parcos.com, its online shopping destination for luxury fragrances, beauty, and wellness products. Pan Indian film actress, musician, youth icon,ShrutiHaasan launched parcos.com in Bangalore along with Mr Biju Antony of Baccarose.
Biju Antony, CEO & Executive Director, Baccarose Perfumes and Beauty Products Pvt Ltd says, “With Parcos.com we wanted to expand the luxury retail experience beyond our 45 Parcos luxury beauty stores across India. We now offer the same personalised service straight to your doorstep, with a unique complete shopping experience like never before in luxury. Our tagline, ‘The Beauty of Luxury’ is inspired from our ambition to broad base luxury beauty to a wider audience across different geographies and demographics.”
Parcos.com will give you anuber luxe browsing and personalised buying experience as it is the only Indian platform that represents global brand equity online. Parcos.com customers will be the first to avail of special brand offers, preview to new brand launches, gift with purchases and news and updates on the latest beauty trends, celebrity and influencer favourites and advice from beauty experts. In addition, Parcos.com will have a specially crafted loyalty program that would seamlessly integrate one’s shopping experience to a single destination.
Villoo Daji, Group Marketing Head, Baccarose Perfume and Beauty Products Pvt. Ltd., “With the digital landscape growing rapidly, we intend to drive affinity and adoption of new age millennials and aspirational luxury shoppers, by providing different platforms to engage, starting with The Parcos Beauty Influencer Awards. Parcos.com is powered by AI capabilities and seamless integrations to ensure consumers are delighted at all touch points.”
Shruti Haasan, Pan Indian film actress, musician, youth icon, “Parcos has been my favourite beauty destination in India, and I’ve always been greeted with smiling store personnel and a wide assortment of luxury beauty products at the stores. With Parcos.com, now I have the choice to continue my beauty shopping at my convenience.”
