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    Air Canada Celebrates Canada Day with Limited-time Fare Discounts for Customers Flying from India

    Shah Rukh Khan to Grace the Grand Opening of City of Dreams Sri Lanka

    Shah Rukh Khan to Grace the Grand Opening of City of Dreams Sri Lanka

    Left to Right- Ishfaaq Uvaim, Manager Telangana and Andhra Pradesh;  Mr. Dheera Hettiarachchi, Chairman, Sri Lanka Convention Bureau;  Mrs. Harsha Ruparathne, Actg. Deputy High Commissioner, Sri Lanka Deputy High Commission in Chennai, India;  Mrs. Malkanthi Welikala, Manager – Marketing, SLCB

    Sri Lanka Tourism boosts Indian MICE Engagement with Dynamic and Exclusive Networking Evening in TAJ Krishna, Hyderabad

    European Leaders Join Forces to Drive Growth and Innovation  

    Boeing Names Stephen Parker as CEO of Defense, Space & Security

    Union Minister of Finance and Corporate Affairs Smt. Nirmala Sitharaman Highlights Key Policy Measures to Promote Export-led Growth at Exim Bank’s Trade Conclave

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    The Quantum India Bengaluru (QIB) 2025 brochure unveiled in the presence of (From Left to Right) Jagdish Patankar, Exec. Chairman, MM Activ Sci-Tech Communications, Dr. Ekroop Caur, IAS, Secretary, Department of Electronics, IT, Bt, and S&T, Government of Karnataka, Shri N.S. Boseraju, Hon’ble Minister for Minor Irrigation and Science & Technology, Government of Karnataka, Prof. Arindam Ghosh, Professor, IISc & QIB 2025 Conference Chair; Prof. Akshay Naik, Professor, IISc & QIB 2025 Conference Co-Chair, Shri Sadashiva Prabhu B, IAS Director, Dept. of Science & Technology, Managing Director, Karnataka Science and Technology Promotion Society (KSTePS) Government of Karnataka at the Curtain Raiser event of Quantum India Bengaluru 2025, held at Prof. U.R. Rao Auditorium, Jawaharlal Nehru Planetarium, Bengaluru

    ‘Quantum India Bengaluru is not just a summit; it is a signal of intent.’-N.S.Boseraju, Minister for Minor Irrigation and Science & Technology, GoK.

    SatSure and Dhruva Space Unite to Launch India’s First Full-Stack Earth Observation-as-a-Service Ecosystem

    Myntra Glamstream Kicks Off with a Sneak Peek of “Jordan” by Badshah — India’s First Shoppable Fashion Music Video

    A THREE-DAY CELEBRATION OF INDIAN CLASSICAL MUSIC FROM 11TH TO 13TH JULY 2025, AT THE SWAMI VIVEKANANDA SABHANGANA, RAMAKRISHNA MATH, BENGALURU.

    European Union Cheese Campaign Enters Third Year with an Indian Flair

    Initial Phase of Bihar SIR Completed

  • Business
    The Quantum India Bengaluru (QIB) 2025 brochure unveiled in the presence of (From Left to Right) Jagdish Patankar, Exec. Chairman, MM Activ Sci-Tech Communications, Dr. Ekroop Caur, IAS, Secretary, Department of Electronics, IT, Bt, and S&T, Government of Karnataka, Shri N.S. Boseraju, Hon’ble Minister for Minor Irrigation and Science & Technology, Government of Karnataka, Prof. Arindam Ghosh, Professor, IISc & QIB 2025 Conference Chair; Prof. Akshay Naik, Professor, IISc & QIB 2025 Conference Co-Chair, Shri Sadashiva Prabhu B, IAS Director, Dept. of Science & Technology, Managing Director, Karnataka Science and Technology Promotion Society (KSTePS) Government of Karnataka at the Curtain Raiser event of Quantum India Bengaluru 2025, held at Prof. U.R. Rao Auditorium, Jawaharlal Nehru Planetarium, Bengaluru

    ‘Quantum India Bengaluru is not just a summit; it is a signal of intent.’-N.S.Boseraju, Minister for Minor Irrigation and Science & Technology, GoK.

    SatSure and Dhruva Space Unite to Launch India’s First Full-Stack Earth Observation-as-a-Service Ecosystem

    PHOTOS CREDIT:Hyatt Hotels Corporation

    Park Hyatt Set to Debut in Vancouver in 2026

  • Health
    Michelin-Starred Chef Shane Osborn

    Michelin-Starred Chef Shane Osborn Makes India Debut at Le Cirque Signature, The Leela Palace Bengaluru on July 11th & 12th, 2025.

    Barbeque Nation Opens New Outlet at Garuda Mall, Expands Central Bangalore Presence.

    Receiving JCI accreditation is a profound moment for Ramaiah Memorial Hospital and a validation of our relentless pursuit of excellence in patient care,”-Dr. M.R. Jayaram, Chairman, Gokula Education Foundation (Medical).

    “Deprived farmers of J&K will receive benefits under PM-KISAN” — Union Minister Shivraj Singh Chouhan

    RELIANCE RETAIL STRENGTHENS BEAUTY PLAY WITH STRATEGIC INVESTMENT IN UK-BASED FACEGYM

    Sagar Daryani, Co-founder and CEO of Wow! Momo Foods Pvt. Ltd & Chef Ran...

    Wow! Momo Launches India’s First Gluten-Free Range of Momos – A Game-Changer for Health Conscious Foodies

  • Technology
    • All
    • Environment
    • Science

    SatSure and Dhruva Space Unite to Launch India’s First Full-Stack Earth Observation-as-a-Service Ecosystem

    “SEZs can be a bridge between Indian and global aerospace and defence industries via Startup India.”-Piyush Goyal ,Union Minister for Commerce and Industry 

    MiQ Sigma: Built at MiQ’s Bengaluru Centre of Excellence (CoE), the Industry’s First AI Platform That Unifies the Programmatic Ecosystem

    TECNO Gears up to Launch POVA 7 Series with Bold New Delta Interface on July 4, Exclusively on Flipkart

    Jockey Woman continues to shape India’s intimate wear landscape with strategic expansion

    AMD Unveils Vision for an Open AI Ecosystem, Detailing New Silicon, Software and Systems at Advancing AI 2025

  • Auto

    Stellantis Pro One announces start of production in the Italian Atessa plant of new versions of the Large Van “Cargo Box” and Recreational Vehicles

    Volvo Cars reports June sales

    Odysse Electric Clocks 344 Units Sold in June, Records 54% Monthly Growth

    DGCA carries out comprehensive surveillance at major airports, including Delhi and Mumbai

  • Sports

    Rescheduling of India’s white-ball Tour of Bangladesh

    BPCL’s Premium Petrol Speed Fuels Neeraj Chopra Classic 2025

    Superstar Kichcha Sudeepa Acquires Bengaluru Racing Team the Indian Racing Festival — Launches ‘Kichcha’s Kings Bengaluru’ to Unite Cinema, Speed, and City Pride

    Unveiling the event docket at the TCS World 10K Bengaluru 2025 Philanthropy Awards (L to R): Vivek Singh, Joint Managing Director, Procam International; Col Puneet Bharadwaj, Indian Army; Dr. Umesh, President, Cubbon Park Walkers Association; Brigadier Ranjeet Alva, Deputy GOC, K&K Sub Area, Indian Army; Prashanth Prabhakara, Regional Head, IDFC FIRST Bank; Shri Thaawarchand Gehlot, Hon'ble Governor of Karnataka; Basavaraju AP, Member - KPCC; Sunil Deshpande, Regional Head, Tata Consultancy Services, Bengaluru; Dr. Vivek Jawali – Chairman of Cardiac Sciences for Fortis and Medical Director, TCS World 10K Bengaluru; Zamrooda Khanday, CEO of aidbees; Vijayaraghavan Venugopal, Co-Founder of FAST&UP; Sabrina Dey, GM, ITC Windsor and Dr. Jamuna Ravi, CEO, Vayah Vikas.

    TCS World 10K Bengaluru Ignites the Spirit of Giving: NGOs, Citizens, and Corporates raise INR 3.83 Crores for Social Good

  • Entertainment
    Vogue Wedding Atelier presented by HSBC India at Taj Palace, New Delhi, from 8-10 August 2025

    A New Era in Luxury Weddings – Vogue Wedding Atelier Debuts in India

    GenS Life and Dowith Lit Present ‘Senior Spotlight’: Bengaluru’s Open Mic Celebration for the 55+

    PMJ Jewels Launches PMJ SuperStar Bracelet and ‘Celebrating Daughters’ Campaign

    ‘Waves’ an OTT platform that offers clean family-friendly content: Sunil Bhatiya, Deputy Director General, Doordarshan Kendra, Panaji

    Sri Sai Gold Palace’s 7th store inaugurated in Malleshwaram,Bengaluru.

    Lulu Mall Hosts Bangalore’s Biggest Non-Alcoholic Holi Celebration

  • Lifestyle
    • All
    • Food
    • Travel

    Myntra Glamstream Kicks Off with a Sneak Peek of “Jordan” by Badshah — India’s First Shoppable Fashion Music Video

    European Union Cheese Campaign Enters Third Year with an Indian Flair

    Air Canada Celebrates Canada Day with Limited-time Fare Discounts for Customers Flying from India

    Shah Rukh Khan to Grace the Grand Opening of City of Dreams Sri Lanka

    Shah Rukh Khan to Grace the Grand Opening of City of Dreams Sri Lanka

    Michelin-Starred Chef Shane Osborn

    Michelin-Starred Chef Shane Osborn Makes India Debut at Le Cirque Signature, The Leela Palace Bengaluru on July 11th & 12th, 2025.

    Barbeque Nation Opens New Outlet at Garuda Mall, Expands Central Bangalore Presence.

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    Air Canada Celebrates Canada Day with Limited-time Fare Discounts for Customers Flying from India

    Shah Rukh Khan to Grace the Grand Opening of City of Dreams Sri Lanka

    Shah Rukh Khan to Grace the Grand Opening of City of Dreams Sri Lanka

    Left to Right- Ishfaaq Uvaim, Manager Telangana and Andhra Pradesh;  Mr. Dheera Hettiarachchi, Chairman, Sri Lanka Convention Bureau;  Mrs. Harsha Ruparathne, Actg. Deputy High Commissioner, Sri Lanka Deputy High Commission in Chennai, India;  Mrs. Malkanthi Welikala, Manager – Marketing, SLCB

    Sri Lanka Tourism boosts Indian MICE Engagement with Dynamic and Exclusive Networking Evening in TAJ Krishna, Hyderabad

    European Leaders Join Forces to Drive Growth and Innovation  

    Boeing Names Stephen Parker as CEO of Defense, Space & Security

    Union Minister of Finance and Corporate Affairs Smt. Nirmala Sitharaman Highlights Key Policy Measures to Promote Export-led Growth at Exim Bank’s Trade Conclave

  • National
    • All
    • Economy & Politics
    • Election
    The Quantum India Bengaluru (QIB) 2025 brochure unveiled in the presence of (From Left to Right) Jagdish Patankar, Exec. Chairman, MM Activ Sci-Tech Communications, Dr. Ekroop Caur, IAS, Secretary, Department of Electronics, IT, Bt, and S&T, Government of Karnataka, Shri N.S. Boseraju, Hon’ble Minister for Minor Irrigation and Science & Technology, Government of Karnataka, Prof. Arindam Ghosh, Professor, IISc & QIB 2025 Conference Chair; Prof. Akshay Naik, Professor, IISc & QIB 2025 Conference Co-Chair, Shri Sadashiva Prabhu B, IAS Director, Dept. of Science & Technology, Managing Director, Karnataka Science and Technology Promotion Society (KSTePS) Government of Karnataka at the Curtain Raiser event of Quantum India Bengaluru 2025, held at Prof. U.R. Rao Auditorium, Jawaharlal Nehru Planetarium, Bengaluru

    ‘Quantum India Bengaluru is not just a summit; it is a signal of intent.’-N.S.Boseraju, Minister for Minor Irrigation and Science & Technology, GoK.

    SatSure and Dhruva Space Unite to Launch India’s First Full-Stack Earth Observation-as-a-Service Ecosystem

    Myntra Glamstream Kicks Off with a Sneak Peek of “Jordan” by Badshah — India’s First Shoppable Fashion Music Video

    A THREE-DAY CELEBRATION OF INDIAN CLASSICAL MUSIC FROM 11TH TO 13TH JULY 2025, AT THE SWAMI VIVEKANANDA SABHANGANA, RAMAKRISHNA MATH, BENGALURU.

    European Union Cheese Campaign Enters Third Year with an Indian Flair

    Initial Phase of Bihar SIR Completed

  • Business
    The Quantum India Bengaluru (QIB) 2025 brochure unveiled in the presence of (From Left to Right) Jagdish Patankar, Exec. Chairman, MM Activ Sci-Tech Communications, Dr. Ekroop Caur, IAS, Secretary, Department of Electronics, IT, Bt, and S&T, Government of Karnataka, Shri N.S. Boseraju, Hon’ble Minister for Minor Irrigation and Science & Technology, Government of Karnataka, Prof. Arindam Ghosh, Professor, IISc & QIB 2025 Conference Chair; Prof. Akshay Naik, Professor, IISc & QIB 2025 Conference Co-Chair, Shri Sadashiva Prabhu B, IAS Director, Dept. of Science & Technology, Managing Director, Karnataka Science and Technology Promotion Society (KSTePS) Government of Karnataka at the Curtain Raiser event of Quantum India Bengaluru 2025, held at Prof. U.R. Rao Auditorium, Jawaharlal Nehru Planetarium, Bengaluru

    ‘Quantum India Bengaluru is not just a summit; it is a signal of intent.’-N.S.Boseraju, Minister for Minor Irrigation and Science & Technology, GoK.

    SatSure and Dhruva Space Unite to Launch India’s First Full-Stack Earth Observation-as-a-Service Ecosystem

    PHOTOS CREDIT:Hyatt Hotels Corporation

    Park Hyatt Set to Debut in Vancouver in 2026

  • Health
    Michelin-Starred Chef Shane Osborn

    Michelin-Starred Chef Shane Osborn Makes India Debut at Le Cirque Signature, The Leela Palace Bengaluru on July 11th & 12th, 2025.

    Barbeque Nation Opens New Outlet at Garuda Mall, Expands Central Bangalore Presence.

    Receiving JCI accreditation is a profound moment for Ramaiah Memorial Hospital and a validation of our relentless pursuit of excellence in patient care,”-Dr. M.R. Jayaram, Chairman, Gokula Education Foundation (Medical).

    “Deprived farmers of J&K will receive benefits under PM-KISAN” — Union Minister Shivraj Singh Chouhan

    RELIANCE RETAIL STRENGTHENS BEAUTY PLAY WITH STRATEGIC INVESTMENT IN UK-BASED FACEGYM

    Sagar Daryani, Co-founder and CEO of Wow! Momo Foods Pvt. Ltd & Chef Ran...

    Wow! Momo Launches India’s First Gluten-Free Range of Momos – A Game-Changer for Health Conscious Foodies

  • Technology
    • All
    • Environment
    • Science

    SatSure and Dhruva Space Unite to Launch India’s First Full-Stack Earth Observation-as-a-Service Ecosystem

    “SEZs can be a bridge between Indian and global aerospace and defence industries via Startup India.”-Piyush Goyal ,Union Minister for Commerce and Industry 

    MiQ Sigma: Built at MiQ’s Bengaluru Centre of Excellence (CoE), the Industry’s First AI Platform That Unifies the Programmatic Ecosystem

    TECNO Gears up to Launch POVA 7 Series with Bold New Delta Interface on July 4, Exclusively on Flipkart

    Jockey Woman continues to shape India’s intimate wear landscape with strategic expansion

    AMD Unveils Vision for an Open AI Ecosystem, Detailing New Silicon, Software and Systems at Advancing AI 2025

  • Auto

    Stellantis Pro One announces start of production in the Italian Atessa plant of new versions of the Large Van “Cargo Box” and Recreational Vehicles

    Volvo Cars reports June sales

    Odysse Electric Clocks 344 Units Sold in June, Records 54% Monthly Growth

    DGCA carries out comprehensive surveillance at major airports, including Delhi and Mumbai

  • Sports

    Rescheduling of India’s white-ball Tour of Bangladesh

    BPCL’s Premium Petrol Speed Fuels Neeraj Chopra Classic 2025

    Superstar Kichcha Sudeepa Acquires Bengaluru Racing Team the Indian Racing Festival — Launches ‘Kichcha’s Kings Bengaluru’ to Unite Cinema, Speed, and City Pride

    Unveiling the event docket at the TCS World 10K Bengaluru 2025 Philanthropy Awards (L to R): Vivek Singh, Joint Managing Director, Procam International; Col Puneet Bharadwaj, Indian Army; Dr. Umesh, President, Cubbon Park Walkers Association; Brigadier Ranjeet Alva, Deputy GOC, K&K Sub Area, Indian Army; Prashanth Prabhakara, Regional Head, IDFC FIRST Bank; Shri Thaawarchand Gehlot, Hon'ble Governor of Karnataka; Basavaraju AP, Member - KPCC; Sunil Deshpande, Regional Head, Tata Consultancy Services, Bengaluru; Dr. Vivek Jawali – Chairman of Cardiac Sciences for Fortis and Medical Director, TCS World 10K Bengaluru; Zamrooda Khanday, CEO of aidbees; Vijayaraghavan Venugopal, Co-Founder of FAST&UP; Sabrina Dey, GM, ITC Windsor and Dr. Jamuna Ravi, CEO, Vayah Vikas.

    TCS World 10K Bengaluru Ignites the Spirit of Giving: NGOs, Citizens, and Corporates raise INR 3.83 Crores for Social Good

  • Entertainment
    Vogue Wedding Atelier presented by HSBC India at Taj Palace, New Delhi, from 8-10 August 2025

    A New Era in Luxury Weddings – Vogue Wedding Atelier Debuts in India

    GenS Life and Dowith Lit Present ‘Senior Spotlight’: Bengaluru’s Open Mic Celebration for the 55+

    PMJ Jewels Launches PMJ SuperStar Bracelet and ‘Celebrating Daughters’ Campaign

    ‘Waves’ an OTT platform that offers clean family-friendly content: Sunil Bhatiya, Deputy Director General, Doordarshan Kendra, Panaji

    Sri Sai Gold Palace’s 7th store inaugurated in Malleshwaram,Bengaluru.

    Lulu Mall Hosts Bangalore’s Biggest Non-Alcoholic Holi Celebration

  • Lifestyle
    • All
    • Food
    • Travel

    Myntra Glamstream Kicks Off with a Sneak Peek of “Jordan” by Badshah — India’s First Shoppable Fashion Music Video

    European Union Cheese Campaign Enters Third Year with an Indian Flair

    Air Canada Celebrates Canada Day with Limited-time Fare Discounts for Customers Flying from India

    Shah Rukh Khan to Grace the Grand Opening of City of Dreams Sri Lanka

    Shah Rukh Khan to Grace the Grand Opening of City of Dreams Sri Lanka

    Michelin-Starred Chef Shane Osborn

    Michelin-Starred Chef Shane Osborn Makes India Debut at Le Cirque Signature, The Leela Palace Bengaluru on July 11th & 12th, 2025.

    Barbeque Nation Opens New Outlet at Garuda Mall, Expands Central Bangalore Presence.

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Policy Framework Will Pave the Way for Wider Government Outreach in the Digital Era

Ministry of Information and Broadcasting approves Comprehensive “Digital Advertisement Policy, 2023”

FWM by FWM
November 13, 2023
in National, Science, Technology
0
10 NOV 2023 12:06PM by PIB Delhi

The Ministry of Information and Broadcasting has approved a path breaking “Digital Advertisement Policy, 2023 to enable and empower the Central Bureau of Communication which is the advertising wing of the Government of India to undertake campaigns in the Digital Media Space. This policy marks a pivotal moment in CBC’s mission to disseminate information and create awareness regarding various schemes, programs, and policies of the Government of India in response to the evolving media landscape and the increased digitalization of media consumption.

The huge subscriber base in the Digital Universe, coupled with technology enabled messaging options through Digital advertisements will facilitate effective delivery of citizen centric message in a  targeted manner, resulting in cost efficiencies in public oriented campaigns. In recent years, the way audiences consume media has witnessed a significant shift towards the digital space. The Government of India’s Digital India program has led to a huge growth in the number of people in the country who are now connected to the internet, social and digital media platforms. As per TRAI’s Indian Telecom Services Performance Indicators January–March 2023, the internet penetration in India as of March 2023, is over 880 million, and the number of telecom subscribers as of March 2023 is over 1172 million.

The Policy will enable CBC to empanel agencies and organisations in the OTT and Video on Demand Space. CBC will also be able to leverage the growing number of listeners to Podcasts and Digital Audio platforms through empanelment of Digital Audio platforms. Apart from rationalising its process of empanelling Internet Websites, CBC now for the first time will be able to channelize its public service campaign messages through Mobile Applications too. With Social Media Platforms becoming one of the popular channels of public conversations, the policy further streamlines the process through which CBC can place advertisements for government clients on these platforms. The policy also empowers CBC to empanel Digital Media Agencies to enhance its outreach through the various platforms.

The Policy also recognizes the dynamic nature of the digital landscape and empowers CBC to on board New and Innovative Communication Platforms in the Digital Space with the approval of a duly constituted committee. The CBC’s Digital Advertisement Policy, 2023, introduces competitive bidding for rate discovery, ensuring transparency and efficiency. Rates discovered through this process will remain valid for three years and will be applicable to all eligible agencies.

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In today’s era almost all Ministries/Departments of the Government of India have a dedicated social media handles, which produces a large quantum of infographics and videos whose reach is limited to the subscribers of the handles. This outreach of government Ministries and departments will be further supplemented by Ministry of Information and Broadcasting’s Media Unit, Central Bureau of Communication which is the designated organisation for issue of advertisements through all forms of media. The Digital Advertisement Policy 2023 has been formulated after a wide raging discussions with multiple stakeholders and outlines the roadmap of enhancing the Digital Outreach of the Government of India and improve information dissemination to the Citizens.

The Central Bureau of Communication (CBC) operates under the Ministry of Information and Broadcasting and is responsible for creating awareness and disseminating information about various government programs, schemes, and policies in India. CBC is committed to adapting to the changing media landscape and embracing new technologies to reach a wider audience.

Tags: "Digital Advertisement Policy2023Digital India programDigital Media Space.Social Media PlatformsThe Central Bureau of Communication (CBC)
FWM

FWM

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The Quantum India Bengaluru (QIB) 2025 brochure unveiled in the presence of (From Left to Right) Jagdish Patankar, Exec. Chairman, MM Activ Sci-Tech Communications, Dr. Ekroop Caur, IAS, Secretary, Department of Electronics, IT, Bt, and S&T, Government of Karnataka, Shri N.S. Boseraju, Hon’ble Minister for Minor Irrigation and Science & Technology, Government of Karnataka, Prof. Arindam Ghosh, Professor, IISc & QIB 2025 Conference Chair; Prof. Akshay Naik, Professor, IISc & QIB 2025 Conference Co-Chair, Shri Sadashiva Prabhu B, IAS Director, Dept. of Science & Technology, Managing Director, Karnataka Science and Technology Promotion Society (KSTePS) Government of Karnataka at the Curtain Raiser event of Quantum India Bengaluru 2025, held at Prof. U.R. Rao Auditorium, Jawaharlal Nehru Planetarium, Bengaluru

‘Quantum India Bengaluru is not just a summit; it is a signal of intent.’-N.S.Boseraju, Minister for Minor Irrigation and Science & Technology, GoK.

July 9, 2025

SatSure and Dhruva Space Unite to Launch India’s First Full-Stack Earth Observation-as-a-Service Ecosystem

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PHOTOS CREDIT:Hyatt Hotels Corporation

Park Hyatt Set to Debut in Vancouver in 2026

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The Quantum India Bengaluru (QIB) 2025 brochure unveiled in the presence of (From Left to Right) Jagdish Patankar, Exec. Chairman, MM Activ Sci-Tech Communications, Dr. Ekroop Caur, IAS, Secretary, Department of Electronics, IT, Bt, and S&T, Government of Karnataka, Shri N.S. Boseraju, Hon’ble Minister for Minor Irrigation and Science & Technology, Government of Karnataka, Prof. Arindam Ghosh, Professor, IISc & QIB 2025 Conference Chair; Prof. Akshay Naik, Professor, IISc & QIB 2025 Conference Co-Chair, Shri Sadashiva Prabhu B, IAS Director, Dept. of Science & Technology, Managing Director, Karnataka Science and Technology Promotion Society (KSTePS) Government of Karnataka at the Curtain Raiser event of Quantum India Bengaluru 2025, held at Prof. U.R. Rao Auditorium, Jawaharlal Nehru Planetarium, Bengaluru

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