Ally, powered by Infosys Topaz™, will further boost the tennis experience with humanized, intelligent fan interactions
BENGALURU, India, Jan. 12, 2026 /PRNewswire/ — Infosys (NSE: INFY) (BSE: INFY) (NYSE: INFY), a global leader in next-generation digital services and consulting, and ATP, global governing body of men’s professional tennis, today announced the launch of Ally, an AI-powered chatbot, to further enhance fan engagement and bring the tennis community closer to the sport. Building on their decade-long relationship, Infosys and ATP also announced an extension of their partnership through 2028, furthering efforts to enrich the tennis ecosystem with cutting-edge digital solutions. As ATP’s Digital Innovation Partner since 2015, Infosys has been instrumental in developing ATP’s digital platforms, including ATP PlayerZone, the ATP Stats Centre, and the ATP app.
Ally is powered by Infosys Topaz, an AI-first offering using generative AI technologies. It offers real-time insights to fans, answering questions on match statistics, tournament draws, schedules, and more. Users can also access head-to-head comparisons, player stats, and historical records. Designed for tennis enthusiasts (fans and journalists), players and coaches, Ally delivers clear, concise information while enabling intelligent, interactive conversations for a seamless experience. Through continuous learning mechanisms, Ally intelligently refines its responses over time, ensuring the platform’s capabilities evolve in step with the growth of the tennis ecosystem. Integrated with the ATP Stats Centre, Ally ensures fact-checked responses and maintains safety and compliance through robust guardrails like content filtering, personally identifiable information (PII) removal, and contextual checks to detect and prevent misinformation and hallucinations, enabling a safe and positive user experience.
Infosys and ATP have also, in 2025, launched Version 2.0 of Carbon Tracker, the award-winning sustainability initiative to help players measure and reduce their travel emissions on tour. Since launching in 2023, more than 300 players have engaged with the tool, tracking 2.3 million kilometers of travel and offsetting 585 tonnes of carbon in 2025 alone.
Chris Dix, ATP Chief Technology Officer, said: “Over the past decade, Infosys has played a key role in strengthening our sport through digital solutions. As AI and data become increasingly central to how we operate, we’re excited to use these capabilities to deliver more in-depth and innovative experiences for our players and fans. Ally marks the next step on this journey, using AI to reshape how fans can follow the game and making tennis more interactive and accessible for all.”
Sumit Virmani, Chief Marketing Officer, Infosys, said, “With Infosys Topaz and our deep expertise in AI, we are making tennis more accessible and engaging for every fan, not just seasoned followers. Ally marks a shift from passive viewing to truly interactive participation, creating a space where even casual fans can connect with the sport through natural, intuitive conversations. This is about using AI to simplify complexity, spark curiosity, and bringing the joy of tennis closer to millions around the world.”
Visit ATPTour.com to discover how Ally can bring you closer to the action.
