Tuesday, Apr 07, 2026 17:04:06 | Canara HSBC Life Insurance
Features three plan variants—Maximiser, Shield, and LongLife; offers Zero Premium Allocation Charge Offers policyholders access to passive fund linked to the BSE 500 Enhanced Value 50 Index, focused on strong yet undervalued companies
NEW DELHI, April 7, 2026 /PRNewswire/ — Canara HSBC Life Insurance Company Limited (“Canara HSBC Life Insurance”), has announced the launch of Promise4Wealth, a next‑generation Unit Linked Individual Savings Life Insurance Plan (ULIP). Designed for individuals seeking a balanced approach to long‑term wealth creation and financial protection, Promise4Wealth enables participation in market‑linked returns while offering the assurance of life insurance—bringing together investment and protection in a more transparent, value‑driven, and outcome‑focused manner. The product is available through multiple distribution channels including Policybazaar, licensed intermediaries and direct digital platforms channels of the company.
As customer preferences evolve, portfolios are increasingly being shaped by solutions that combine growth potential with financial security—whether for wealth accumulation, planning for children’s future, or retirement planning. Addressing these expectations, Promise4Wealth comes with a Zero Premium Allocation Charge, ensuring that 100% of the premium is invested in the policyholder’s chosen funds from inception. Additionally, Mortality Charges (for select plan options) and Policy Administration Charges are returned to the fund value at maturity, directly enhancing long‑term outcomes.
Promise4Wealth offers three distinct plan options:
• Promise4Wealth Maximiser: Provides life insurance protection throughout the policy term and pays the fund value at maturity. Designed for individuals focused on building and maximising their investment corpus over time, this option is well suited for long‑term wealth creation.
• Promise4Wealth Shield: Ensures continuity of savings even in the unfortunate event of the policyholder’s demise. Under the Premium Funding Benefit, all future premiums are paid by the Company upon death of the policyholder. The nominee receives the Sum Assured as a lump‑sum death benefit, along with a monthly income equal to 1/12th of the annualised premium for the remaining policy term, subject to a maximum of 120 months.
• Promise4Wealth LongLife: Offers life cover up to age 100 and is designed for customers seeking to build, preserve, and pass on a lasting financial legacy across generations.
Commenting on the launch, Rishi Mathur, Chief Distribution Officer – Alternate Channels and Chief Marketing Officer, Canara HSBC Life Insurance, said, “At Canara HSBC Life Insurance, our focus has been on creating solutions that reflect evolving customer expectations. Today’s customers seek clarity, transparency, and better alignment between what they invest and the value they ultimately receive. Promise4Wealth brings this philosophy to life by combining market‑linked growth with meaningful protection—hallmarks of a modern life insurance solution.”
Promise4Wealth also provides flexibility to invest across a broad range of unit‑linked funds spanning equity, balanced, debt, and liquid options, enabling customers to align investments with their risk appetite and financial goals. The plan further rewards long‑term commitment through Loyalty Additions and Wealth Boosters, which are credited periodically to the fund value, subject to all due premiums being paid. Promise4Wealth features a passive fund option linked to the BSE 500 Enhanced Value 50 Index, which invests in fundamentally strong businesses that are currently undervalued, giving investors an opportunity to enter quality companies at attractive valuations.
