LOS ANGELES, DEC 11, 2018 /PRNewswire/ — Ccilu Footwear and PGA TOUR have announced a long-term License Agreement to create a special sports/lifestyle footwear collection — PGA TOUR by Ccilu — beginning with its SS19 Collection. PGA TOUR by Ccilu ensures that the freedom experienced on the “dance floor” will cross over to the 19th hole and beyond. Striving to meet consumers’ taste for originality and function, the PGA TOUR by Ccilu Collection will span sandals, flip-flops, casual footwear, sneakers, and boots.
The new PGA TOUR by Ccilu collection reflects the individualism, energy and pursuit of excellence shared by men and women, on and off the golf course. The announcement comes as the PGA TOUR reaches beyond the core golf fan in an effort to attract new and diverse fan segments to the sport. Given Ccilu’s ability to connect with a younger, more diverse lifestyle demographic via activations around its role as Presenting Sponsor for the World of Dance Championship Series Winners Circle through 2019, the PGA TOUR by Ccilu Collection is poised to be the next success story for the Ccilu footwear brand.
“From lifestyle to technology, this collection reflects a momentous opportunity, and we could not be happier about the coming together of Ccilu and PGA TOUR,” said Wilson Hsu, CEO of Ccilu who founded the award-winning brand in 2011.
“We are extremely pleased to collaborate with Ccilu and announce the PGA TOUR Collection of footwear,” said Len Brown, EVP Licensing and Chief Legal Officer. “Ccilu is the ideal, innovative brand to develop a lifestyle collection that will appeal to golf fans and general consumers alike.”
Together, these brands have created a footwear collection that both embodies and transcends the sport of golf, a shoe inspired by the way the game makes one feel — light, energized, and at ease.
This collaboration is further strengthened by a shared core value of giving back, highlighted by the PGA TOUR’s extensive focus on philanthropy at each of its weekly events and Ccilu’s expansive #StepForwardGiveBack program, spanning the Soles4Souls Travel Program and other endeavors.
