INDIA – January 27, 2021 – OREO, the world’s favourite cookie brand, today launched its globally-loved variant ‘OREO Double Stuf’ in India. Promising double the fun and decadence with more crème between the two scrumptious layers of its classic cookie, this latest innovation brings to its consumers a new indulgent eat experience. Since the brand’s launch in 2011, OREO has always ushered irresistible innovations that have enhanced snacking experience and gone beyond being ‘milk’s favourite cookie’ to one loved by all. Through its globally doted ritual, the crunchy cookie has consistently induced playful moments in the lives of its consumers, and with the latest launch the brand aims to deepen the consumer love while strengthening its play in the premium biscuits category.
Commenting on the launch of the campaign, Sunainika Singh, Head- Biscuits, Marketing, Mondelez India says, “Ever since OREO made its much-awaited debut in the country a decade ago, the brand has grown to become India’s much-loved cookie. Over the years, consumers have experienced the versatility of OREO through never-seen-before eat experiences. Be it in the form of chocolates or ice creams, or even the unconventional recipes curated in the homes of our consumers, OREO has successfully satiated the evolving need for new snacking experiences and moments. The launch of ‘OREO Double Stuf’ only takes this promise further and adds to our ritual that bonds people together in acts of playfulness. A playful mouthful, Double Stuf has been well received by cream lovers across the globe and we are confident that it will resonate powerfully with Indian consumers as well.”
Through an interactive and engaging 360-degree campaign, OREO Double Stuf’s Twist Lick Lick…Dunk is set to create a mark for itself among cream lovers. The brand aims to create buzz and drive engagement across social media platforms to communicate the new product’s indulgent experience to consumers, including on Instagram and Facebook, through exciting digital activations such as – filters to introduce their classic, globally cheered “Lick race” challenge. Presently, the campaign kicked off in Tamil Nadu in a special way with Pongal celebrations.
Priced at Rs 20 for 75gms and Rs.40 for 150gms, ‘OREO Double Stuf’ will be available across all trade channels.