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    Herbalife’s Aloin Identification Method for Aloe Vera Officially Recognized by AOAC INTERNATIONAL

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    MB Patil Showcases Karnataka’s Investment Potential During Denmark Roadshow

    Roche’s Lunsumio and Polivy combination significantly prolongs remission for people with relapsed or refractory large B-cell lymphoma

    | Meghna Ghodawa-
PHOTO CREDIT-

    Beat the monsoon greys in style with India’s first UPF resort-wear line by Meghna Ghodawat

    PHOTO CREDIT:The Jamaica Tourist Board (JTB)

    Jamaica Tourism Launches a Brand-New Campaign “70 Days of Jamaica Love” to Celebrate 70 Years of Jamaica

    Ethiopian Airlines Strengthens India Network with Launch of Hyderabad Route

    WHO issues first global guideline to improve pregnancy care for women with sickle cell disease

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    Rumi- The Spirit of Awadh Pioneers Transit Media to Promote “Dastan-e-Aam” Featuring Renowned Dastango Dr. Himanshu Bajpai

    Indian Author and Human Rights Advocate Rajesh Talwar

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    HAL and Safran Strengthen their Cooperation to Produce Forged Parts for LEAP Engines

    | Meghna Ghodawa-
PHOTO CREDIT-

    Beat the monsoon greys in style with India’s first UPF resort-wear line by Meghna Ghodawat

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    MB Patil Showcases Karnataka’s Investment Potential During Denmark Roadshow

    Tribhuwan Adhikari, MD & CEO of LIC Housing Finance

    LIC Housing Finance reduces lending rates to 7.50% on new home loans

    Global Wealth Report 2025: Wealth growth accelerated in 2024

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    Herbalife Logo

    Herbalife’s Aloin Identification Method for Aloe Vera Officially Recognized by AOAC INTERNATIONAL

    “Indian patients no longer need to look abroad for advanced treatment,” said Dr. Sharat Damodar, Senior Consultant, Haematologist and Head of Adult BMT at Narayana Health City, Bengaluru and Chairman of the Oncology Collegium at Narayana Health.

    WHO issues first global guideline to improve pregnancy care for women with sickle cell disease

    GNC India Launches Protein Wafer

    Vogue Wedding Atelier presented by HSBC India at Taj Palace, New Delhi, from 8-10 August 2025

    A New Era in Luxury Weddings – Vogue Wedding Atelier Debuts in India

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    Union Minister for Agriculture and Farmers Welfare Shivraj Singh Chouhan to visit Hyderabad on Monday

    Inaugural program of “Vidhan Soudha Guided Walking Tour” on May 25.

    LTIMindtree Signs MoU with IIM Mumbai to Launch Postgraduate Program for Executives in AI-led Experience Design

    “By uniting our talent and expertise, we can drive progress toward a more climate-resilient and healthier future.” -Dr M.C. Sudhakar,  Minister for Higher Education, GoK.

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    Clara Luciani, Kavinsky & Please Join the Line-Up of Renault’s festiv4L

    -“The addition of the Montra Electric SUPER CARGO to our product portfolio marks an exciting new chapter of growth for us in the last-mile delivery segment”.–Mr. Jalaj Gupta, MD, TI Clean Mobility Private Limited 

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    PHOTO CREDIT:VISA

    Visa Signs Football Phenom Lamine Yamal as a Global Ambassador for FIFA World Cup 26™

    PVL Season 4 Auction: Bengaluru Torpedoes pick up Jishnu PV for a whopping 14 lakh

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    “We’re not just playing cricket; we’re scouting the next Kapil Dev, Sachin Tendulkar, or Virat Kohli from every gali and mohalla,” Raman Gandhi, Founder/Chairman of GMCL.

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    Vogue Wedding Atelier presented by HSBC India at Taj Palace, New Delhi, from 8-10 August 2025

    A New Era in Luxury Weddings – Vogue Wedding Atelier Debuts in India

    GenS Life and Dowith Lit Present ‘Senior Spotlight’: Bengaluru’s Open Mic Celebration for the 55+

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    Lulu Mall Hosts Bangalore’s Biggest Non-Alcoholic Holi Celebration

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    Herbalife Logo

    Herbalife’s Aloin Identification Method for Aloe Vera Officially Recognized by AOAC INTERNATIONAL

    “Indian patients no longer need to look abroad for advanced treatment,” said Dr. Sharat Damodar, Senior Consultant, Haematologist and Head of Adult BMT at Narayana Health City, Bengaluru and Chairman of the Oncology Collegium at Narayana Health.

    Ethiopian Airlines Strengthens India Network with Launch of Hyderabad Route

    Titan Unveils Bold New Collection with Sobhita Dhulipala

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“Our TV commercials are meticulously crafted to connect with the audience by showcasing everyday life situations in an amusing way.-Mr.Amit Wadhwa, CEO Dentsu Creative India

L&T Finance Ltd. (LTF) plays complete Home Loan tune

FWM by FWM
May 8, 2024
in Lifestyle, National, Travel
0

L&T Finance Ltd. unveils TV commercials for the launch of ‘The
Complete Home Loan’
Also launches its sonic brand identity with a musical logo

To apply for ‘The Complete Home Loan’, please give a missed call on 9004555111 or visit
our website, https://www.ltfs.com

Mumbai/Delhi, May 07, 2024: L&T Finance Ltd. (LTF), one of the leading retail financiers,
introduces its latest TV commercials, set to revolutionise the way people perceive home
loans. Titled ‘The Complete Home Loan’, the TV commercials combine witty humour with
relatable scenarios to create situations that are entertaining as well as informative, with
the tagline, ‘Kum Nahi, Complete.’

The Company has launched a series of three TV commercials, with first commercial
introducing the customers to ‘Home Décor Finance’ and the second and third introducing
the customers to benefits such as ‘Digitized Process’ and ‘Dedicated Relationship
Manager’.
The Company has also launched its sonic brand identity by unveiling a musical logo that
reinforces the Company’s purpose: ‘Retail, Digital, and Sustainable’. The musical logo is
created with a harmonious blend of melodies, rhythms, and tones that reflect the
Company’s attributes, core values, emotions, and brand personality.
Ms. Kavita Jagtiani, Chief Marketing Officer at LTF said, “We are building futuristic
digital solutions by integrating technology across all our customer touchpoints. With the
launch of our first-ever campaign, we are excited to present ‘The Complete Home Loan’
proposition that is set to meet customers’ expectations while addressing their needs. Our
well-designed offerings like Home Décor Finance, Digitized Process, and Dedicated
Relationship Manager inspired us to introduce the ‘Kum Nahi, Complete’ tagline which
promptly communicates to customers that they should not settle for less. Furthermore, we
have also incorporated an essence of our newly launched Sonic brand identity into this
campaign. It is a musical expression of our brand’s purpose and will continue to foster
consistent engagement and a heartfelt connection with our diverse 2.3 Crore customer
base.”
The TV commercials have been created by Dentsu India. Speaking at the launch, Mr.
Amit Wadhwa, Chief Executive Officer, Dentsu Creative India said, “Our TV
commercials are meticulously crafted to connect with the audience by showcasing
everyday life situations in an amusing way. By delving deep into introducing the
protagonist as a relatable person in the scenarios and making clever use of mnemonics,
we aim to not only entertain but also communicate key product offerings and make our
campaign memorable. The journey we’ve embarked upon with LTF has been incredibly
fulfilling, and we look forward to co-creating such impactful campaigns in the future.”
The Company has launched an Integrated Marketing Campaign (IMC) across cities like
Mumbai, Delhi, Chennai, Hyderabad, Bengaluru, Kolkata, Jaipur, Ahmedabad, Pune,
Chandigarh, and Surat. The Sonic brand identity will be a part of this IMC. As part of the
CONFIDENTIALPUBLIC campaign, the Company is one of the co-presenting sponsors for IPL, and the TV
commercials are being streamed on Jio Cinema (Connected TV) during IPL matches. The
Company will advertise on prominent news channels during the pre-election results and
on poll counting days. In addition, the Company is also conducting several initiatives like
Influencer Marketing, Outdoor Hoardings, On-Ground events, and leveraging its social
media channels.
Speaking at the launch of the Company’s musical logo, Mr. Rajeev Raja, Founder,
BrandMusiq said, “Developing the Sonic identity for a leading financial services brand like
LTF was a wonderful experience. We feel proud to note that the LTF MOGOSCAPE®️ will
now be used across all digital and physical touchpoints as well as the core
communications of the brand. Additionally, our exploration of folk variations within the
Sonic palette ensures genuine resonance with the communities that LTF serve through
their extensive feet-on-street workforce. We are confident that it will elevate LTF’s
customer experience with consistent engagement across platforms.

ADVERTISEMENT

 

Tags: ‘Dedicated Relationship Manager’.‘Digitized Process’Ahmedabadand Surat.and Sustainable’.BengaluruChandigarhChennaiDelhiDentsu Creative IndiaDigitalHome Décor Finance’HyderabadIntegrated Marketing Campaign (IMC)JaipurKolkataL&T Finance Ltd. (LTFMumbai.PuneRetail
FWM

FWM

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