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    New WHO guidelines for clinical management of arboviral diseases: dengue, chikungunya, Zika and yellow fever

    Air Canada Celebrates Canada Day with Limited-time Fare Discounts for Customers Flying from India

    Shah Rukh Khan to Grace the Grand Opening of City of Dreams Sri Lanka

    Shah Rukh Khan to Grace the Grand Opening of City of Dreams Sri Lanka

    Left to Right- Ishfaaq Uvaim, Manager Telangana and Andhra Pradesh;  Mr. Dheera Hettiarachchi, Chairman, Sri Lanka Convention Bureau;  Mrs. Harsha Ruparathne, Actg. Deputy High Commissioner, Sri Lanka Deputy High Commission in Chennai, India;  Mrs. Malkanthi Welikala, Manager – Marketing, SLCB

    Sri Lanka Tourism boosts Indian MICE Engagement with Dynamic and Exclusive Networking Evening in TAJ Krishna, Hyderabad

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  • National
    • All
    • Economy & Politics
    • Election
    Vivek Kakkar, Founder, Accurize Startgrowers Pvt. Ltd.

    Rabitat Raises INR 40 Crore (USD 5 Million) in Series A Funding, Accurize Startgrowers Acts as Exclusive Financial Advisor

    Blue Dart Launches “Rakhi Express Campaign”, Offering Up to 50% Off for Festive Shipments

    Industry leaders unveil innovative solutions for print, branding, signage and digital displays.

    “This will connect home and medical care, enabling early detection of deteriorating condition and appropriate intervention”-Ayumu Okada, Representative Director, President & CEO, OMRON Healthcare Co. Ltd.

    “This University Is Not Just an Institution—It’s a Mini City of Engineers”: Union Minister Scindia

    The Quantum India Bengaluru (QIB) 2025 brochure unveiled in the presence of (From Left to Right) Jagdish Patankar, Exec. Chairman, MM Activ Sci-Tech Communications, Dr. Ekroop Caur, IAS, Secretary, Department of Electronics, IT, Bt, and S&T, Government of Karnataka, Shri N.S. Boseraju, Hon’ble Minister for Minor Irrigation and Science & Technology, Government of Karnataka, Prof. Arindam Ghosh, Professor, IISc & QIB 2025 Conference Chair; Prof. Akshay Naik, Professor, IISc & QIB 2025 Conference Co-Chair, Shri Sadashiva Prabhu B, IAS Director, Dept. of Science & Technology, Managing Director, Karnataka Science and Technology Promotion Society (KSTePS) Government of Karnataka at the Curtain Raiser event of Quantum India Bengaluru 2025, held at Prof. U.R. Rao Auditorium, Jawaharlal Nehru Planetarium, Bengaluru

    ‘Quantum India Bengaluru is not just a summit; it is a signal of intent.’-N.S.Boseraju, Minister for Minor Irrigation and Science & Technology, GoK.

  • Business

    FERRERO TO ACQUIRE WK KELLOGG CO

    Tata Elxsi delivers resilient performance in Q1’26

    Robust Order Book and Operational Resilience mark TCS’ Q1

  • Health

    Abbott Launches Digene Insta on the Go – Instant Relief from Acidity, Anytime, Anywhere

    Apollo AyurVAID Launches India’s First ‘Tested Safe’ Ayurveda Products

    Ichnos Glenmark Innovation (IGI) Announces Global Commercialization Strategy for ISB 2001 Following Licensing Deal with AbbVie

    New WHO guidelines for clinical management of arboviral diseases: dengue, chikungunya, Zika and yellow fever

    “This will connect home and medical care, enabling early detection of deteriorating condition and appropriate intervention”-Ayumu Okada, Representative Director, President & CEO, OMRON Healthcare Co. Ltd.

    Michelin-Starred Chef Shane Osborn

    Michelin-Starred Chef Shane Osborn Makes India Debut at Le Cirque Signature, The Leela Palace Bengaluru on July 11th & 12th, 2025.

  • Technology
    • All
    • Environment
    • Science

    Industry leaders unveil innovative solutions for print, branding, signage and digital displays.

    “This University Is Not Just an Institution—It’s a Mini City of Engineers”: Union Minister Scindia

    SatSure and Dhruva Space Unite to Launch India’s First Full-Stack Earth Observation-as-a-Service Ecosystem

    “SEZs can be a bridge between Indian and global aerospace and defence industries via Startup India.”-Piyush Goyal ,Union Minister for Commerce and Industry 

    MiQ Sigma: Built at MiQ’s Bengaluru Centre of Excellence (CoE), the Industry’s First AI Platform That Unifies the Programmatic Ecosystem

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  • Auto

    BattWheelz Partners with BGauss to Drive Clean Delivery Revolution in India

    The new Volvo ES90: a big electric car with a small carbon footprint

    Stellantis Pro One announces start of production in the Italian Atessa plant of new versions of the Large Van “Cargo Box” and Recreational Vehicles

    Volvo Cars reports June sales

  • Sports

    Rescheduling of India’s white-ball Tour of Bangladesh

    BPCL’s Premium Petrol Speed Fuels Neeraj Chopra Classic 2025

    Superstar Kichcha Sudeepa Acquires Bengaluru Racing Team the Indian Racing Festival — Launches ‘Kichcha’s Kings Bengaluru’ to Unite Cinema, Speed, and City Pride

    Unveiling the event docket at the TCS World 10K Bengaluru 2025 Philanthropy Awards (L to R): Vivek Singh, Joint Managing Director, Procam International; Col Puneet Bharadwaj, Indian Army; Dr. Umesh, President, Cubbon Park Walkers Association; Brigadier Ranjeet Alva, Deputy GOC, K&K Sub Area, Indian Army; Prashanth Prabhakara, Regional Head, IDFC FIRST Bank; Shri Thaawarchand Gehlot, Hon'ble Governor of Karnataka; Basavaraju AP, Member - KPCC; Sunil Deshpande, Regional Head, Tata Consultancy Services, Bengaluru; Dr. Vivek Jawali – Chairman of Cardiac Sciences for Fortis and Medical Director, TCS World 10K Bengaluru; Zamrooda Khanday, CEO of aidbees; Vijayaraghavan Venugopal, Co-Founder of FAST&UP; Sabrina Dey, GM, ITC Windsor and Dr. Jamuna Ravi, CEO, Vayah Vikas.

    TCS World 10K Bengaluru Ignites the Spirit of Giving: NGOs, Citizens, and Corporates raise INR 3.83 Crores for Social Good

  • Entertainment
    Vogue Wedding Atelier presented by HSBC India at Taj Palace, New Delhi, from 8-10 August 2025

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  • Lifestyle
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    • Food
    • Travel

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    Ichnos Glenmark Innovation (IGI) Announces Global Commercialization Strategy for ISB 2001 Following Licensing Deal with AbbVie

    New WHO guidelines for clinical management of arboviral diseases: dengue, chikungunya, Zika and yellow fever

    “This will connect home and medical care, enabling early detection of deteriorating condition and appropriate intervention”-Ayumu Okada, Representative Director, President & CEO, OMRON Healthcare Co. Ltd.

    Myntra Glamstream Kicks Off with a Sneak Peek of “Jordan” by Badshah — India’s First Shoppable Fashion Music Video

    European Union Cheese Campaign Enters Third Year with an Indian Flair

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The Story Behind the New Reigning Queens of the Nail Industry in India

FWM by FWM
July 21, 2022
in Lifestyle
0
Srishti Raai – The 26-year old, took the leap to venture into the beauty industry to fill the void in the market, and build a brand to provide premium nail products for the Indian audience

Mumbai, Maharashtra, India: Wednesday, July 20, 2022 3:13PM IST (9:43AM GMT)

After conducting a thorough analysis of the Indian beauty market, the founders of SOEZI, Srishti Raai and Sonakshi Sinha concluded that even though there are plenty of nail products out in the industry, there is still a prominent void when it comes to the quality of international and domestic products. SOEZI, the latest beauty brand in the country, stems from two distinct aspects, the first is to be a catalyst and introduce people to a reliable press-on nail brand in India, while the second facet is to bestow a satisfactory experience for people who’re keen to invest and explore the beauty category.

A lawyer by profession holding a master’s degree in business management from the University of Birmingham, Miss. Srishti Raai discovered that a credible press-on nail brand with premium quality tips was missing in the Indian market when she returned to India from the UK. Her realization of a gap in the nails segment in partnership with Sonakshi Sinha’s quest to find a quick solution to fix a nail emergency led to the advent of SOEZI, an easy to use and resourceful press-on nails brand for definite nail enthusiasts.

Having reviewed the beauty industry with a consumer perspective before introducing SOEZI, Raai and Sinha envision their brand to be cost-effective as well as user friendly by developing an omnichannel strategy to connote their strong manufacturing and R&D led product development. Kindling from an intention to deliver excellent press-on tips that are at par with international brands, the dynamic entrepreneurs want SOEZI to be an easily accessible and inclusive brand that is also made in India.

Explaining her motivation to establish SOEZI, Raai says, “The lack of high quality and international standard beauty products in India has always irked me. Being a nail enthusiast myself, I realised how advanced the nail industry is during my time in the UK and decided to launch SOEZI alongside Sonakshi Sinha with a vision to bridge this vast gap in the Indian market.”

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The idea is pretty clear, Srishti and Sonakshi want to simplify every nail enthusiast’s life by shelving their premium quality products on various e-commerce platforms as well as offline retail stores and let the product speak for itself by promoting unbiased user-generated content.

Their mission for SOEZI is bifold. The first is to increase the brand’s visibility using digital platforms and influencer marketing. The second is to incorporate virtual reality in order to deliver a seamless shopping experience and make adequate use of technology to yield top-tier customer gratification. In due course, Miss Raai and Miss Sinha want to diversify their niche and add additional verticals to their brand that are beyond nails and beauty.

 

 

FWM

FWM

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