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    Left to Right- Ishfaaq Uvaim, Manager Telangana and Andhra Pradesh;  Mr. Dheera Hettiarachchi, Chairman, Sri Lanka Convention Bureau;  Mrs. Harsha Ruparathne, Actg. Deputy High Commissioner, Sri Lanka Deputy High Commission in Chennai, India;  Mrs. Malkanthi Welikala, Manager – Marketing, SLCB

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    Left to Right- Ishfaaq Uvaim, Manager Telangana and Andhra Pradesh;  Mr. Dheera Hettiarachchi, Chairman, Sri Lanka Convention Bureau;  Mrs. Harsha Ruparathne, Actg. Deputy High Commissioner, Sri Lanka Deputy High Commission in Chennai, India;  Mrs. Malkanthi Welikala, Manager – Marketing, SLCB

    Sri Lanka Tourism boosts Indian MICE Engagement with Dynamic and Exclusive Networking Evening in TAJ Krishna, Hyderabad

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    Unveiling the event docket at the TCS World 10K Bengaluru 2025 Philanthropy Awards (L to R): Vivek Singh, Joint Managing Director, Procam International; Col Puneet Bharadwaj, Indian Army; Dr. Umesh, President, Cubbon Park Walkers Association; Brigadier Ranjeet Alva, Deputy GOC, K&K Sub Area, Indian Army; Prashanth Prabhakara, Regional Head, IDFC FIRST Bank; Shri Thaawarchand Gehlot, Hon'ble Governor of Karnataka; Basavaraju AP, Member - KPCC; Sunil Deshpande, Regional Head, Tata Consultancy Services, Bengaluru; Dr. Vivek Jawali – Chairman of Cardiac Sciences for Fortis and Medical Director, TCS World 10K Bengaluru; Zamrooda Khanday, CEO of aidbees; Vijayaraghavan Venugopal, Co-Founder of FAST&UP; Sabrina Dey, GM, ITC Windsor and Dr. Jamuna Ravi, CEO, Vayah Vikas.

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    Left to Right- Ishfaaq Uvaim, Manager Telangana and Andhra Pradesh;  Mr. Dheera Hettiarachchi, Chairman, Sri Lanka Convention Bureau;  Mrs. Harsha Ruparathne, Actg. Deputy High Commissioner, Sri Lanka Deputy High Commission in Chennai, India;  Mrs. Malkanthi Welikala, Manager – Marketing, SLCB

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    Left to Right- Ishfaaq Uvaim, Manager Telangana and Andhra Pradesh;  Mr. Dheera Hettiarachchi, Chairman, Sri Lanka Convention Bureau;  Mrs. Harsha Ruparathne, Actg. Deputy High Commissioner, Sri Lanka Deputy High Commission in Chennai, India;  Mrs. Malkanthi Welikala, Manager – Marketing, SLCB

    Sri Lanka Tourism boosts Indian MICE Engagement with Dynamic and Exclusive Networking Evening in TAJ Krishna, Hyderabad

    European Leaders Join Forces to Drive Growth and Innovation  

    Boeing Names Stephen Parker as CEO of Defense, Space & Security

    Union Minister of Finance and Corporate Affairs Smt. Nirmala Sitharaman Highlights Key Policy Measures to Promote Export-led Growth at Exim Bank’s Trade Conclave

    Tobacco control efforts protect 6.1 billion people – WHO’s new report

    MB Patil Showcases Karnataka’s Investment Potential During Denmark Roadshow

  • National
    • All
    • Economy & Politics
    • Election
    Left to Right- Ishfaaq Uvaim, Manager Telangana and Andhra Pradesh;  Mr. Dheera Hettiarachchi, Chairman, Sri Lanka Convention Bureau;  Mrs. Harsha Ruparathne, Actg. Deputy High Commissioner, Sri Lanka Deputy High Commission in Chennai, India;  Mrs. Malkanthi Welikala, Manager – Marketing, SLCB

    Sri Lanka Tourism boosts Indian MICE Engagement with Dynamic and Exclusive Networking Evening in TAJ Krishna, Hyderabad

    Shikshagraha Awards 2026: Call for Nominations to Honour Education Leaders

    Binod Kumar, MD & CEO, Indian Bank

    Indian Bank waives off Minimum Balance Charges on Savings Accounts; Reduces MCLR to 9.00%

    Fashion Meets Hip-Hop: The Indian Garage Co Drops ‘Yeno’ with Gubbi, Arcado & Awedeo — A High-Energy Musical Tribute to Namma Bengaluru

    Radico Khaitan Unveils ‘Celebrate India’ Zone at Ospree- Mumbai Airport Duty Free

    Indian Luxury in Full Bloom: Radico Khaitan Unveils ‘Celebrate India’ Zone at Ospree- Mumbai Airport Duty Free

    Morpheus Super Premium Whisky: Radico Khaitan Ltd. Expands the portfolio, initiates launch in Uttar Pradesh

  • Business

    Pushpa Jewellers Limited IPO Opens on June 30, 2025

    HOAC Foods India Limited’s QIP open on June 30, 2025

    Vandan Foods Limited IPO Opens on June 30, 2025

  • Health
    Sagar Daryani, Co-founder and CEO of Wow! Momo Foods Pvt. Ltd & Chef Ran...

    Wow! Momo Launches India’s First Gluten-Free Range of Momos – A Game-Changer for Health Conscious Foodies

    Apollo Cancer Centres Launches ‘CanWin’.

    Protect and Perfect: How Face Yoga and Sunscreen Can Transform Your Skin

    Panasonic-partners-with-MeitY-Nasscom-Centre

    Panasonic partners with MeitY Nasscom Centre of Excellence (CoE) to accelerate innovation in Smart Residential Living

    Herbalife Logo

    Herbalife’s Aloin Identification Method for Aloe Vera Officially Recognized by AOAC INTERNATIONAL

    “Indian patients no longer need to look abroad for advanced treatment,” said Dr. Sharat Damodar, Senior Consultant, Haematologist and Head of Adult BMT at Narayana Health City, Bengaluru and Chairman of the Oncology Collegium at Narayana Health.

  • Technology
    • All
    • Environment
    • Science

    MiQ Sigma: Built at MiQ’s Bengaluru Centre of Excellence (CoE), the Industry’s First AI Platform That Unifies the Programmatic Ecosystem

    TECNO Gears up to Launch POVA 7 Series with Bold New Delta Interface on July 4, Exclusively on Flipkart

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    Odysse Electric Clocks 344 Units Sold in June, Records 54% Monthly Growth

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    India Opens Doors to Global EV Giants with Portal Launch under SPMEPCI

  • Sports
    Unveiling the event docket at the TCS World 10K Bengaluru 2025 Philanthropy Awards (L to R): Vivek Singh, Joint Managing Director, Procam International; Col Puneet Bharadwaj, Indian Army; Dr. Umesh, President, Cubbon Park Walkers Association; Brigadier Ranjeet Alva, Deputy GOC, K&K Sub Area, Indian Army; Prashanth Prabhakara, Regional Head, IDFC FIRST Bank; Shri Thaawarchand Gehlot, Hon'ble Governor of Karnataka; Basavaraju AP, Member - KPCC; Sunil Deshpande, Regional Head, Tata Consultancy Services, Bengaluru; Dr. Vivek Jawali – Chairman of Cardiac Sciences for Fortis and Medical Director, TCS World 10K Bengaluru; Zamrooda Khanday, CEO of aidbees; Vijayaraghavan Venugopal, Co-Founder of FAST&UP; Sabrina Dey, GM, ITC Windsor and Dr. Jamuna Ravi, CEO, Vayah Vikas.

    TCS World 10K Bengaluru Ignites the Spirit of Giving: NGOs, Citizens, and Corporates raise INR 3.83 Crores for Social Good

    Picklebay India Tour Heats Up in Bengaluru: Nail-Biting Finishes, Packed Arenas, and Rising Stars

    Esports World Cup Foundation and Lenovo™ Partner to Power the Next Generation of Esports Champions

    Jockey Woman continues to shape India’s intimate wear landscape with strategic expansion

  • Entertainment
    Vogue Wedding Atelier presented by HSBC India at Taj Palace, New Delhi, from 8-10 August 2025

    A New Era in Luxury Weddings – Vogue Wedding Atelier Debuts in India

    GenS Life and Dowith Lit Present ‘Senior Spotlight’: Bengaluru’s Open Mic Celebration for the 55+

    PMJ Jewels Launches PMJ SuperStar Bracelet and ‘Celebrating Daughters’ Campaign

    ‘Waves’ an OTT platform that offers clean family-friendly content: Sunil Bhatiya, Deputy Director General, Doordarshan Kendra, Panaji

    Sri Sai Gold Palace’s 7th store inaugurated in Malleshwaram,Bengaluru.

    Lulu Mall Hosts Bangalore’s Biggest Non-Alcoholic Holi Celebration

  • Lifestyle
    • All
    • Food
    • Travel
    Left to Right- Ishfaaq Uvaim, Manager Telangana and Andhra Pradesh;  Mr. Dheera Hettiarachchi, Chairman, Sri Lanka Convention Bureau;  Mrs. Harsha Ruparathne, Actg. Deputy High Commissioner, Sri Lanka Deputy High Commission in Chennai, India;  Mrs. Malkanthi Welikala, Manager – Marketing, SLCB

    Sri Lanka Tourism boosts Indian MICE Engagement with Dynamic and Exclusive Networking Evening in TAJ Krishna, Hyderabad

    Fashion Meets Hip-Hop: The Indian Garage Co Drops ‘Yeno’ with Gubbi, Arcado & Awedeo — A High-Energy Musical Tribute to Namma Bengaluru

    Radico Khaitan Unveils ‘Celebrate India’ Zone at Ospree- Mumbai Airport Duty Free

    Indian Luxury in Full Bloom: Radico Khaitan Unveils ‘Celebrate India’ Zone at Ospree- Mumbai Airport Duty Free

    Morpheus Super Premium Whisky: Radico Khaitan Ltd. Expands the portfolio, initiates launch in Uttar Pradesh

    RailOne App launched : One-stop solution for all passenger services

    Myntra’s Ultimate Glam Clan crosses 1 Million shopper-creator registrations, Clocking 4.5 Billion Post Views

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This Festive Season, Maaza’s New Campaign Seeks to Evoke the Feeling of Togetherness Amongst Loved Ones

FWM by FWM
July 15, 2022
in Business
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Maaza seeks to evoke the feeling of togetherness amongst loved ones

Maaza seeks to evoke the feeling of togetherness amongst loved ones

Under the brand’s ‘Dildaar Bana De’ umbrella, the film brings back brand ambassadors Amitabh Bachchan and Pooja Hegde on-screen
New Delhi,  India:  Kicking off the Indian festive season with innovative storytelling and creative conceptualization, Maaza, Coca-Cola India’s favourite homegrown mango drink has unveiled a new campaign, which perfectly resonates with the Company’s aim of inspiring social connections and bringing loved ones together.
With this new advert, Maaza aims to establish itself as the beverage of choice of families in moments of togetherness. For the film, the brand has once again brought together its ambassadors – legendary veteran actor Amitabh Bachchan, along with renowned actress and model Pooja Hegde.
With over 200 million monthly drinkers spread across the country, the brand’s objective is to continue being the country’s most beloved mango drink, while also contributing to the socio-economic empowerment of Indian farmers. The homegrown brand Maaza is uniquely manufactured locally, using local ingredients, in line with Coca-Cola India’s sustainable agriculture Initiative – ‘Fruit Circular Economy’.
Announcing the launch of the new campaign, Ajay Konale, Director Marketing, Nutrition Category, Coca-Cola India and Southwest Asia said, “Earlier this year, we unveiled Maaza’s new umbrella campaign around ‘Dildaari’ this helped reinforce Maaza as the ultimate mango experience in a distinctive way. Mango as a fruit has a unique and distinctive role in India. Whole families come together over mangoes. As an authentic mango experience, Maaza wants to dial up this coming together of families, generations over the love of mangoes and sweeten these moments of togetherness. This is especially more relevant today than before as even family interactions have become transactional. We have collaborated with Mr. Amitabh Bachhan and Ms. Pooja Hegde to introduce the new Dildari positioning in early 2022. We will be continuing with these two stars who embody the values of our brand for the family and festivities campaign that we are unveiling. We will also invest significantly across national and regional Television and Digital mediums to bring this idea of family togetherness over the indulgence of Maaza to our consumers. We are extremely humbled and thrilled to have Mr. Bachchan and Ms. Hegde’s continued partnership with us to bring alive Maaza’s philosophy of ‘Dildaari’.”  
The heartwarming TVC depicts Amitabh Bachchan and Pooja Hegde playing the role of a grandfather and granddaughter duo, who can be seen enjoying a fun exchange of untold family stories over a glass (or two) of Maaza. The film aims to showcase how fun moments and conversations with the family shine bright, the happiness is enhanced when people come together and share their stories and create unbreakable bonds.
Pooja Hegde, Indian actress & star of the new Maaza campaign, said, “Maaza holds a special place in my heart, and I am truly humbled to be a continuous part of the brand’s journey this year. As we approach the festive season in India this year, Maaza’s new campaign evokes a special feeling of togetherness amongst families, friends, and loved ones. I am overjoyed to be a part of this beautiful film, and privileged, once again, to have had the chance to work with my idol Mr. Bachchan.”
The campaign film has been conceptualized by Maaza’s creative partner Ogilvy. Commenting on the creative insight behind the campaign, Sukesh Nayak, Chief Creative Officer, Ogilvy India says, “In today’s fast-paced life, families seek some time to spend together to bond with each other. Maaza with its real mango flavour is the perfect temptation for everyone in the family to forget everything and bond over the taste of juicy mangoes.”
The film has been directed by Shoojit Sircar who brought to life this heartwarming story between a grandfather and granddaughter. He says, “Lately we all have been so busy that we have been missing these key moments with our near and dear ones. What I enjoyed was the bit where Mr. Bachchan as Pooja’s grandfather tries these little tricks to bring the whole family together and talk which fills the room up in laughter.”
The campaign film is third-in-line under the brand’s umbrella campaign ‘Dildaar Bana De’, which beautifully captured the values of kindness and magnanimity and struck a special chord with audiences earlier this year. This summer, the brand had also launched its first-ever variant in the Indian market – Aam Panna.
For decades, Maaza has refreshed its consumers in mind, body, and spirit by offering the ultimate mango experience. The legacy brand has played a core role in all moments of celebration, festivities, and happiness of its consumers, across the country throughout the year. This festive season, Maaza hopes to bring loved ones together to celebrate happy occasions and share moments that create ever-lasting bonds.
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Left to Right- Ishfaaq Uvaim, Manager Telangana and Andhra Pradesh;  Mr. Dheera Hettiarachchi, Chairman, Sri Lanka Convention Bureau;  Mrs. Harsha Ruparathne, Actg. Deputy High Commissioner, Sri Lanka Deputy High Commission in Chennai, India;  Mrs. Malkanthi Welikala, Manager – Marketing, SLCB

Sri Lanka Tourism boosts Indian MICE Engagement with Dynamic and Exclusive Networking Evening in TAJ Krishna, Hyderabad

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Unveiling the event docket at the TCS World 10K Bengaluru 2025 Philanthropy Awards (L to R): Vivek Singh, Joint Managing Director, Procam International; Col Puneet Bharadwaj, Indian Army; Dr. Umesh, President, Cubbon Park Walkers Association; Brigadier Ranjeet Alva, Deputy GOC, K&K Sub Area, Indian Army; Prashanth Prabhakara, Regional Head, IDFC FIRST Bank; Shri Thaawarchand Gehlot, Hon'ble Governor of Karnataka; Basavaraju AP, Member - KPCC; Sunil Deshpande, Regional Head, Tata Consultancy Services, Bengaluru; Dr. Vivek Jawali – Chairman of Cardiac Sciences for Fortis and Medical Director, TCS World 10K Bengaluru; Zamrooda Khanday, CEO of aidbees; Vijayaraghavan Venugopal, Co-Founder of FAST&UP; Sabrina Dey, GM, ITC Windsor and Dr. Jamuna Ravi, CEO, Vayah Vikas.

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Left to Right- Ishfaaq Uvaim, Manager Telangana and Andhra Pradesh;  Mr. Dheera Hettiarachchi, Chairman, Sri Lanka Convention Bureau;  Mrs. Harsha Ruparathne, Actg. Deputy High Commissioner, Sri Lanka Deputy High Commission in Chennai, India;  Mrs. Malkanthi Welikala, Manager – Marketing, SLCB

Sri Lanka Tourism boosts Indian MICE Engagement with Dynamic and Exclusive Networking Evening in TAJ Krishna, Hyderabad

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Unveiling the event docket at the TCS World 10K Bengaluru 2025 Philanthropy Awards (L to R): Vivek Singh, Joint Managing Director, Procam International; Col Puneet Bharadwaj, Indian Army; Dr. Umesh, President, Cubbon Park Walkers Association; Brigadier Ranjeet Alva, Deputy GOC, K&K Sub Area, Indian Army; Prashanth Prabhakara, Regional Head, IDFC FIRST Bank; Shri Thaawarchand Gehlot, Hon'ble Governor of Karnataka; Basavaraju AP, Member - KPCC; Sunil Deshpande, Regional Head, Tata Consultancy Services, Bengaluru; Dr. Vivek Jawali – Chairman of Cardiac Sciences for Fortis and Medical Director, TCS World 10K Bengaluru; Zamrooda Khanday, CEO of aidbees; Vijayaraghavan Venugopal, Co-Founder of FAST&UP; Sabrina Dey, GM, ITC Windsor and Dr. Jamuna Ravi, CEO, Vayah Vikas.

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