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    The AI Reckoning: 73% of Executives Report Underwhelming ROI from AI Efforts as Focus Shifts from Hype to High-Stakes Pressure Testing

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    Air India rationalises international route network through August 2026, to continue operating 1,200+ international flights every month .

    Roche receives CE mark for new blood test to detect Alzheimer’s pathology: Elecsys® plasma phosphorylated-tau 217 (pTau217).

    DKMS Foundation India brings together changemakers and medical leaders at the Lifesaver Honours Night in Bengaluru to support blood cancer patients

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  • World

    Air India rationalises international route network through August 2026, to continue operating 1,200+ international flights every month .

    Global health gains face threat of reversal .

    CREDIT-IBM

    IBM Launches Sports Tech Startup Challenge at Web Summit Vancouver .

    logo

    The AI Reckoning: 73% of Executives Report Underwhelming ROI from AI Efforts as Focus Shifts from Hype to High-Stakes Pressure Testing

    NFP, an Aon company, Expands Private Wealth Offering with Acquisition of Metis Ireland

    Roche receives CE mark for new blood test to detect Alzheimer’s pathology: Elecsys® plasma phosphorylated-tau 217 (pTau217).

  • National
    • All
    • Economy & Politics
    • Election

    HCL Jigsaw Opens Registrations for 7th Edition with Rs 12 Lakh Prize Pool, Reimagines Innovation Learning for Students.

    Tata Steel reports Consolidated EBITDA of Rs 34,848 crores and Profit after Tax of Rs 10,886 crores for the twelve months ended March 31, 2026.

    CCPA Imposes Penalty on Coaching Institutes for misleading advertisements and unfair trade practices .

    We have delivered a resilient fiscal 2026 amidst an adverse policy in a salient state.”-Mr. Praveen Someshwar, CEO & MD.

    Kouzina Eyes RS. 200 Cr Milestone as It Scales India’s Largest Franchise Partner-Led Cloud Kitchen Network.

    Bombay Shirt Company

    Bombay Shirt Company and JioStar Unite to Bring a Fresh Take to ‘On-Air Styling’ for India’s Biggest Summer Cricket Broadcast.

  • Business

    Tata Steel reports Consolidated EBITDA of Rs 34,848 crores and Profit after Tax of Rs 10,886 crores for the twelve months ended March 31, 2026.

    We have delivered a resilient fiscal 2026 amidst an adverse policy in a salient state.”-Mr. Praveen Someshwar, CEO & MD.

    PHOTO CREDIT-JLR

    JLR DELIVERS SIGNIFICANTLY IMPROVED Q4 PERFORMANCE IN CHALLENGING YEAR .

  • Health

    Global health gains face threat of reversal .

    Roche receives CE mark for new blood test to detect Alzheimer’s pathology: Elecsys® plasma phosphorylated-tau 217 (pTau217).

    DKMS Foundation India brings together changemakers and medical leaders at the Lifesaver Honours Night in Bengaluru to support blood cancer patients

    DKMS Foundation Hosts ‘Lifesaver Honours Night’ to Celebrate Changemakers in the Fight Against Blood Cancer.

    DKMS Foundation India Launches Free HLA Typing for Children with Thalassaemia.

    Dr. Mansukh Mandaviya to inaugurate 100-bedded ESIC Hospital at Doddaballapur, Karnataka on 3rd May

    Strengthening healthcare infrastructure is essential -Dinesh Gundu Rao,Minister for Health & Family Welfare.

  • Technology
    • All
    • Environment
    • Science

    AI-Powered Financial Inclusion in India

    logo

    The AI Reckoning: 73% of Executives Report Underwhelming ROI from AI Efforts as Focus Shifts from Hype to High-Stakes Pressure Testing

    Roche receives CE mark for new blood test to detect Alzheimer’s pathology: Elecsys® plasma phosphorylated-tau 217 (pTau217).

    India’s AI Boom Faces Reality Check as ROI and Governance Lag: ISACA Report.

    CAQM conducts inspection drive in Noida, directs Intensified Mitigation and Strict Enforcement

    National Health Authority concludes AB PM-JAY Auto-Adjudication Hackathon Showcase 2026 at IISc Bengaluru; winning teams awarded

  • Auto
    PHOTO CREDIT-JLR

    JLR DELIVERS SIGNIFICANTLY IMPROVED Q4 PERFORMANCE IN CHALLENGING YEAR .

    Tata Motors Limited (formerly TML Commercial Vehicles Ltd.) Q4 & full year FY26 Results.

    ROLLS-ROYCE INTRODUCES NEW BESPOKE CRAFTS INSPIRED BY FIVE CENTURIES OF DECORATIVE ARTS.

    PHOTO CREDIT-Porsche

    Porsche streamlines the Executive Board: Car-IT to be part of R&D in the future.

  • Sports
    Bombay Shirt Company

    Bombay Shirt Company and JioStar Unite to Bring a Fresh Take to ‘On-Air Styling’ for India’s Biggest Summer Cricket Broadcast.

    Macneil Noronha named replacement for injured Ramakrishna Ghosh.

    9th Edition of Save Water Cup 2026 Inaugurated at Gopalan Cricket Ground.

    CREDIT-IBM

    IBM Launches Sports Tech Startup Challenge at Web Summit Vancouver .

  • Entertainment

    Actor Dr. Rajkumar’s 97th birthday celebration on April 24th, at 10.30 am in Dr. Rajkumar Punyabhoomi premises of the Sri Kanteerava Studio .

    Doordarshan Chandana has launched an innovative farmers’ reality show named “Raitaratna” (ರೈತರತ್ನ).

    Phoenix Marketcity brings you a legendary live concert by PADMA BHUSHAN KS CHITRA.

    UNDP Goodwill Ambassador and ‘Game of Thrones’ star Nikolaj Coster-Waldau highlights Odisha’s mangrove restoration story in global documentary series

    House of McDowell’s Soda Yaari Jam, India’s Biggest Branded Live IP, Touches down in Kolkata

    “Virgin Boys” – A Bold Telugu Youth Drama Captures Hearts Across Theatres

  • Lifestyle
    • All
    • Food
    • Travel

    Air India rationalises international route network through August 2026, to continue operating 1,200+ international flights every month .

    Roche receives CE mark for new blood test to detect Alzheimer’s pathology: Elecsys® plasma phosphorylated-tau 217 (pTau217).

    DKMS Foundation India brings together changemakers and medical leaders at the Lifesaver Honours Night in Bengaluru to support blood cancer patients

    DKMS Foundation Hosts ‘Lifesaver Honours Night’ to Celebrate Changemakers in the Fight Against Blood Cancer.

    Jammu Directly Linked with Kashmir via Passenger Train for the First Time .

    D2C Nutrition Brand Beast Life Launches World’s First Clinically Studied Nano Creatine ‘Creatine Nano 400’; Targets ₹500 Crore ARR in Next 3 Years

    Ms. J. Krishna Kavya Founder - Director, Athulya Senior Care with Ms. Vijaya Rao, Director, International Collaboration Office, SingHealth

    Athulya Senior Care Inks Landmark MoU with SingHealth to Advance Senior Care, Training, and Research Collaboration.

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Masdar and Airbus sign agreement to support development and growth of global sustainable aviation fuel market

FWM by FWM
May 16, 2023
in Business
0
Mikail Houari, President, Airbus Africa and Middle East; Guillaume Faury, Chief Executive Officer, Airbus; HE Dr Sultan Ahmed Al Jaber; Ministry of Industry and Advanced Technology, Chairman of Masdar and COP28 President-Designate; Abdelqader El Ramahi, Chief Green Hydrogen Officer, Masdar

Mikail Houari, President, Airbus Africa and Middle East; Guillaume Faury, Chief Executive Officer, Airbus; HE Dr Sultan Ahmed Al Jaber; Ministry of Industry and Advanced Technology, Chairman of Masdar and COP28 President-Designate; Abdelqader El Ramahi, Chief Green Hydrogen Officer, Masdar

Use of sustainable aviation fuel estimated to reduce greenhouse gas emissions by up to 95 percent compared to existing jet fuel
ABU DHABI, UAE, May 16, 2023 /PRNewswire/ — Abu Dhabi Future Energy Company PJSC – Masdar, one of the world’s leading clean energy companies, has signed an agreement with Airbus, the largest aeronautics and space company in Europe and a worldwide leader to support the development and growth of the global sustainable aviation fuel market.
The signing ceremony was held in the presence of His Excellency Dr Sultan Ahmed Al Jaber, Minister of Industry and Advanced Technology, Chairman of Masdar and COP28 President-Designate, Guillaume Faury, Chief Executive Officer, Airbus, and Mohamed Jameel Al Ramahi, Chief Executive Officer, Masdar. The agreement was signed by Mohammad Abdelqader El Ramahi, Chief Green Hydrogen Officer, Masdar and Mikail Houari, President, Airbus Africa and Middle East.
The agreement highlights areas of collaboration between the two companies, including Sustainable Aviation Fuels (SAF), Green Hydrogen, Direct Air Capture technologies, as well as supporting the development and implementation of ‘book and claim’ solutions.
Direct Air Capture technologies enable the capturing of atmospheric CO2 which could, in combination with Hydrogen be used to produce synthetic SAF. The use of SAF based on Green Hydrogen and Direct Air Capture is estimated to reduce greenhouse gas emissions by up to 95 percent when compared to conventional jet fuel with the global sustainable aviation fuel market expected to grow to over US$14bn by 2032, according to Precedence Research.
Mohamed Jameel Al Ramahi, Chief Executive Officer, Masdar, said: “This MoU with Airbus further amplifies Masdar’s commitment to accelerating the reduction of global carbon emissions and pioneering worldwide efforts towards decarbonization. We look forward to working closely with Airbus to support the development of the global sustainable aviation fuel market and to exploring the adoption of creative low carbon solutions in support of net zero.”
Mikail Houari, President, Airbus Africa and Middle East, said: “Sustainable Aviation Fuel (SAF) is one of the best solutions for reducing the aviation sector’s carbon footprint and this agreement will support in advancing its much-needed development and growth. At Airbus, we continue to lead the industry towards a more sustainable future. We are committed to contributing to driving innovation to support the ambition set by IATA, ATAG and ICAO to reach “net zero carbon emissions by 2050.”
“We have a legacy of successful collaborations in the UAE that has contributed to advancing the country’s aerospace sector capabilities. This new agreement with Masdar marks yet another milestone in the partnership between Airbus and the UAE,” he added.
Sustainable aviation fuel is an immediately available solution for significantly reducing the CO2 emissions of global air transportation. It can be used as a drop-in fuel without modifying existing storage and refueling infrastructure, aircraft, or engines. The gradual incorporation of the fuel worldwide is estimated to significantly help lower the CO2 emissions of air transportation and is key to a net-zero future for the global aviation industry.
Earlier this year, during Abu Dhabi Sustainability Week, Masdar also announced that the Masdar-led initiative focusing on green hydrogen to produce sustainable aviation fuel (SAF) is actively working with licensors to certify a new production pathway for sustainable aviation fuel (SAF) from methanol.
Established in 2006, Masdar is the UAE’s clean energy powerhouse, active in over 40 countries across the globe, and has invested in a portfolio of renewable energy projects with a combined capacity of around 20 gigawatts (GW).

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