The acquisition is the latest step in growing the Experience Agencyโs programmatic advertising capabilities in Europe
AMSTERDAM–(BUSINESS WIRE)–Accenture (NYSE:ACN) hasย acquiredย Storm Digital, a full service digital marketing agency specializing in search, social and programmatic advertising services that transforms customer experiences through strategic, technological, analytical and creative solutions.
โThe Storm Digital team and their robust capabilities will complement and enhance our presence in the Netherlands and inject a greater level of data-driven media experiences that we can deliver to our clientsโ
The acquisition expands the presence ofย Accenture Interactiveย in the Dutch market and supports the Experience Agencyโs ability to create enhanced experiences from start to finish, through creative strategy, content creation, activation, measurement and optimization of media and campaigns across multiple platforms. Along with recently acquired US basedย Adaptly,ย Stormโs digital marketing and mediaย servicesย will strengthen the capabilities ofย Accenture Interactive Programmatic Services.
Founded in 2006, Storm Digital specializes inย creating impactful digital customer experiences for leading Dutch companies and brands, including ABN AMRO, Exact, KLM, Rituals and Transavia. Its capabilities include data collection, audience analytics, search, social and programmatic advertising services, media planning and buying, content creation, dynamic creative services and digital business services.
โAccenture Interactive has continued to scale programmatic services for global brands; with the addition of Storm Digital, we can move faster and further in terms of scale and expertise, and help to drive strong results for our clients,โ said Anatoly Roytman, head of Accenture Interactiveย Europe, Africa and Latin America.
Storm Digital CEO Viktor van der Wijk states: โWeโre very proud to have attracted the attention of the worldโs largest digital agency. Storm Digital is well respected in digital marketing and Accenture Interactive has acknowledged that. Joining Accenture Interactive enriches our team and clients with international scalable digital solutions that are essential to win in an increasingly demanding environment.โ
โThe Storm Digital team and their robust capabilities will complement and enhance our presence in the Netherlands and inject a greater level of data-driven media experiences that we can deliver to our clients,โ saidย Ron Vrijmoet, head of Accenture Interactive, Netherlands.
Storm Digital has approximately 90 employees located in Amsterdam and Groningen, who will become part of Accenture Interactive. Storm Digital serves clients across a wide range of industries with specific focus on financial services, automotive, retail and travel.
This is the second investment Accenture Interactive has made to strengthen its presence in the Netherlands. Storm Digital follows the 2016 acquisition of Amsterdam-based mobile specialist,ย Mobgen. Recently Accenture Interactive alsoย appointedย three creative industry leaders to its team in the Netherlands.
