Wednesday, May 07, 2025 17:05:12 | Infosys
Infosys and ITHF extend digital innovation collaboration for three years following the launch of Famer’s Duel, a generative AI-powered game engaging fans and celebrating tennis legends.
NEWPORT, R.I., May 7, 2025 /PRNewswire/ — Infosys (NSE: INFY) (BSE: INFY) (NYSE: INFY), a global leader in next-generation digital services and consulting, and the International Tennis Hall of Fame (ITHF) have announced an extension of their collaboration for a further three years that will help support the Hall of Fame’s mission to preserve the history of tennis as well as the iconic induction celebration that will feature the likes of Maria Sharapova and Bob & Mike Bryan in the Class of 2025.
Last year, Infosys and the International Tennis Hall of Fame launched Famers Duel, a new generative AI digital fan engagement game powered by Infosys Topaz. The experience allows tennis fans to own a pack of digital legends cards of players such as Tracy Austin, Stan Smith, Gigi Fernandez, Leander Paes and Michael Chang. The cards are customized using generative AI and players engage in a tennis-style digital game against friends, the game bot, or any other fan joining the game from around the world – bringing together the tennis community in an arcade style experience. This launch demonstrates how technology can connect with modern audiences while honoring the rich heritage of tennis.
The experience builds on existing innovations such as the Metaverse Museum, launched in 2023, where fans can explore the grounds of the ITHF, view larger-than-life holographic statues of Hall of Famers, and learn about the legends through their careers, stats, trivia, and more. Notably, over 10,000 fans have already visited the Metaverse Museum, further enhancing its impact and engagement.
Sumit Virmani, Executive Vice President, and Global Chief Marketing Officer, Infosys, said, “Through thoughtfully designed digital innovations and generative AI, Infosys is transforming how tennis fans engage with the sport, bringing them closer to their favorite Hall of Fame players and the rich heritage of the International Tennis Hall of Fame. We are delighted to support ITHF’s mission to preserve the history of tennis and celebrate its champions through the lens of digital innovation.”
“The International Tennis Hall of Fame is thrilled to continue our partnership with Infosys and work together to innovate how fans experience tennis history and learn about legends,” said Dan Faber, CEO, International Tennis Hall of Fame. “The innovations we have developed thus far are just a starting point for how the ITHF can continue to benefit from Infosys’ leadership in tech and AI. We look forward to exciting and engaging projects ahead.”
