- Continues to enhance consumer experience and innovate products that incorporate millets smartly without compromising on the taste and nutritional benefits
- Brand has launched a variety of wholesome, tasty and convenient options in the breakfast, mini meals and snacking category
Bangalore January, 27 2023 :
Tata Soulfull, a brand from Tata Consumer Soulfull Pvt Ltd., (wholly owned subsidiary of Tata Consumer Products Limited), today participated in the fourth edition of Millets & Organics – International Trade Fair 2023. Organised by the Department of Agriculture and KAPPEC, Government of Karnataka, the event brought together farmers, domestic and international companies, central and state institutions in the organic and millet sectors. The U.N. General Assembly resolution declared 2023 as ‘International Year of Millets’ as an attempt to increase public awareness on the health benefits of millets and their suitability for cultivation even under tough climate change conditions.
Millets are regarded as ancient grains that have been in use in traditional Indian kitchens for a long time. India is one of the largest producers of millets. These include ragi (finger millet), bajra (pearl millet), jowar (sorghum), baragu (proso millet)and also grains like varagu (kodo millet), kuthiravalli (barnyard millet) and navane (foxtail millet) ). Compared with other grains, millets use less water to grow; this benefits both the famer and the planet.
Known to be gluten-free and nutrition-dense — as well as rich in iron, protein, dietary fibre and calcium — these grains are making a comeback to modern Indian kitchens, as consumers seek out healthy food options.
With its strong expertise in millets through state-of-the-art factories and differentiated products, Tata Soulfull emphasises ‘Taste First, Health Forward.’ The brand has always aimed to bring ancient grains back to the consumers’ plate in more relevant and tasty formats. Its product portfolio covers breakfast cereals, snacking options and millet based drinks http://www.tatasoulfull.com/. The company’s participation at this forum is in continuation of its efforts to make millets mainstream and offer them to consumers in accessible and affordable formats. It has launched products such as Tata Soulfull Ragi Bites- No Maida Choco and Tata Soulfull Masala Oats+ at affordable price points of Rs 10 (24 gm) and Rs 15 (38 gm) respectively, to make them accessible to more consumers.
Prashant Parameswaran, MD & CEO, Tata Consumer Soulfull, speaking about the participation said, “We are delighted to be a part of the Millets & Organics – International Trade Fair 2023. This is in line with our mission to spread awareness and revive Indian Millets in more accessible and convenient formats, making it the go-to choice for the modern health conscious consumer. We believe that millets will gradually evolve to become a mainstream category, and with 2023 being celebrated as the International Year of Millets, the acceptance for this grain will significantly grow among consumers. Tata Soulfull’s entire product range, be it snacking, mini meals or breakfast cereal, is well positioned to cater to this trend and we look forward to making our products available to many more consumers across the country.”