Gurugram, July 18, 2020: MG Motor India today announced the launch of ‘MG SEWA – Parents First’ initiative. As a part of the program, the automaker will sanitise the cars owned by the parents of the MG car owners. The sanitisation will be free of cost irrespective of the parents’ car brand.
The initiative will be supported by MG’s nationwide dealership network for providing a safe and sanitised driving experience to the elderly. The sanitisation process will include high touch-point areas including seats, along with the eco-friendly ‘dry wash’ to ensure the car cabins are safe and free of any contamination.
MG SEWA – Parents First’ initiative aims to pay homage to the elderly, by making it a memorable experience for them. The sanitisation program will be conducted throughout July and August 2020.